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Marketing & communications specialist with 2+ years of experience shaping content strategy, copywriting, and brand storytelling for CPG packaging. Builds compelling narratives across LinkedIn and Instagram, and supports launch and B2B messaging by translating complex product information into clear, audience-focused communication. Background includes technical writing and editing in a regulated environment, plus freelance editing for publication-ready deliverables. Also brings photography and visual direction skills, along with cross-functional collaboration experience to align creative output with business goals.…Marketing & communications specialist with 2+ years of experience shaping content strategy, copywriting, and brand storytelling for CPG packaging. Builds compelling narratives across LinkedIn and Instagram, and supports launch and B2B messaging by translating complex product information into clear, audience-focused communication. Background includes technical writing and editing in a regulated environment, plus freelance editing for publication-ready deliverables. Also brings photography and visual direction skills, along with cross-functional collaboration experience to align creative output with business goals.

MELINA MARTIN

Content Creator, Assistant Editor, Copywriter, +7

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Marketing & communications specialist with 2+ years of experience shaping content strategy, copywriting, and brand storytelling for CPG packaging. Builds compelling narratives across LinkedIn and Instagram, and supports launch and B2B messaging by translating complex product information into clear, audience-focused communication. Background includes technical writing and editing in a regulated environment, plus freelance editing for publication-ready deliverables. Also brings photography and visual direction skills, along with cross-functional collaboration experience to align creative output with business goals.…Marketing & communications specialist with 2+ years of experience shaping content strategy, copywriting, and brand storytelling for CPG packaging. Builds compelling narratives across LinkedIn and Instagram, and supports launch and B2B messaging by translating complex product information into clear, audience-focused communication. Background includes technical writing and editing in a regulated environment, plus freelance editing for publication-ready deliverables. Also brings photography and visual direction skills, along with cross-functional collaboration experience to align creative output with business goals.

Available to hire

Marketing & communications specialist with 2+ years of experience shaping content strategy, copywriting, and brand storytelling for CPG packaging. Builds compelling narratives across LinkedIn and Instagram, and supports launch and B2B messaging by translating complex product information into clear, audience-focused communication.

Background includes technical writing and editing in a regulated environment, plus freelance editing for publication-ready deliverables. Also brings photography and visual direction skills, along with cross-functional collaboration experience to align creative output with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Technical Illustration

Beginner

Language

English

Fluent

Work Experience

Communications Specialist at Rootree Inc

May 5, 2024 - Present

Develop and execute content strategies across social media, including copywriting, photography, and video editing for Instagram and LinkedIn. Create engaging social content and campaign materials, develop go-to-market messaging for product launches, and translate complex packaging concepts into compelling brand stories. Collaborate with design and sales teams to align creative content with business goals.

Marketing & Communications Specialist at Rootree Inc.

May 1, 2024 - Present

Led content strategy, copywriting, and photography across Rootree’s Instagram and LinkedIn, maintaining consistent monthly reach of 19K views for a lean, small-following account. Increased Instagram following by 50% and grew LinkedIn followers by 1K, including several organically reaching 2–3K views. Managed content strategy and creation for ProQure’s social channels alongside Rootree’s core platforms. Developed go-to-market messaging for packaging launches and B2B campaigns, translating complex product information into compelling narratives. Collaborated cross-functionally with design and sales teams to align creative and communications with current business goals.

Freelance Photographer at Freelance

August 25, 2023 - Present

Freelance photographer specializing in event, travel, lifestyle, and candid photography. Capture authentic moments and create visually engaging imagery tailored to different settings, audiences, and creative concepts. Experienced in composing, editing, and curating photo collections for personal, social, and promotional use.

Technical Writer Intern at Teladoc Health

May 1, 2023 - August 31, 2023

Produced and proofread technical documentation for internal and external audiences using SharePoint. Strengthened structured writing, content governance, and cross-team communication skills. Built experience working in regulated industry communications while following corporate brand standards.