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Hello! I'm Melina Villafuentes, a marketing and data analytics professional with experience in relationship marketing, CRM, and international trade. I've developed my career within multinational companies in the retail and automotive sectors, always focused on understanding customer behavior and driving loyalty, efficiency, and growth.…

Melina Villafuentes

Marketing Analyst, Marketing Strategist, Digital Marketer, +2

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Hello! I'm Melina Villafuentes, a marketing and data analytics professional with experience in relationship marketing, CRM, and international trade. I've developed my career within multinational companies in the retail and automotive sectors, always focused on understanding customer behavior and driving loyalty, efficiency, and growth.…

Available to hire

Hello! I’m Melina Villafuentes, a marketing and data analytics professional with experience in relationship marketing, CRM, and international trade. I’ve developed my career within multinational companies in the retail and automotive sectors, always focused on understanding customer behavior and driving loyalty, efficiency, and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Portuguese

Beginner

English

Advanced

French

Intermediate

Work Experience

CRM Category Trainee at Carrefour Spain

May 1, 2025 - November 1, 2025

Managed the CRM for product categories and created the annual loyalty action calendar to drive incremental sales. Negotiated promotional plans and launches with suppliers. Supported discount decisions and promotions to foster loyalty. Defined and developed segmented marketing strategies (Carrefour Club) to maximize customer satisfaction and coupon usage. Produced performance and customer behavior reports to assess action impact and category sales.

Marketing Content Assistant at Freelance

January 1, 2024 - April 1, 2025

Coordinated influencer marketing campaigns to promote products, services, and brands. Developed business strategies to engage the target audience. Wrote creative content for social media. Negotiated collaboration terms, fees, deadlines, and deliverables.

International Trade Agreement Analyst at Faurecia GBS

January 1, 2019 - February 1, 2023

Designed work strategies for automotive projects across brands and manufacturers. Analyzed free trade agreement rules to issue certificates of origin for the North American interior division and EUR1 for the European seating division, ensuring compliance in regulatory audits and achieving 110% in internal evaluations. Managed tariff classifications requested by the logistics department, reducing annual export costs. Collaborated with the supply chain to anticipate projects and ensure stock availability.

Business Development Intern at Volkswagen Group

June 1, 2017 - December 1, 2017

Assisted with the Dieselgate project, tracking approximately 5,000 units required for callback. Analyzed sales KPIs of the different brands within the group, contributing to the improvement of strategic reports. Developed optimizations in the distribution service of vehicles to the multiple dealerships of the group nationwide.