Available to hire
I’m a creative professional with 7+ years of experience in visual communication, content development, and creator collaboration across EMEA.
Known for building bridges between creative talent and commercial objectives, elevating content quality while maintaining authentic creator relationships.
Skills
Language
English
Fluent
Dutch
Advanced
Spanish; Castilian
Fluent
Work Experience
Lead Brand Identity Rebranding at Quinta da Saraiva
July 1, 2025 - PresentLed a comprehensive brand identity rebranding, including the creation of a comprehensive Brand Guidelines document defining visual identity, tone of voice, and content direction. Developed, coordinated, and managed the overall communication strategy, aligning brand positioning with visuals to storytelling across channels. Designed, created, and scheduled branded content across Instagram, Facebook, TikTok, and newsletters, ensuring consistency in look, feel, and messaging. Conducted market and trend research in hospitality, visual communication, and social media to keep the brand current and competitive. Provided creative direction for omnichannel content (social media, video, newsletters, campaigns, website).
Creative Growth Coach & Facilitator at Self-employed / Melisa Monti
June 1, 2020 - February 1, 2024Led creativity and wellbeing initiatives by designing safe, engaging environments for women and teams, integrating creative coaching, meditation practices, workshops, and podcasting, including development of The Creative Growth Method.
Lecturer at Amsterdam Fashion Institute
August 1, 2020 - February 1, 2021Delivered creative briefing and visual storytelling, photography & videography direction, creator & contributor management, visual curation, trend analysis, and project management (end-to-end). Facilitated creative brainstorming sessions, hosted Fashion Talks, built an online creative community (Instagram & Discord), and led development of external communications and brand strategy with a strong focus on visuals and storytelling.
Freelance Content Creator & Copywriter at Waste 2Wear
May 1, 2020 - January 1, 2021Guided students in identity development within the fashion industry, discussed circulation, innovation, storytelling and cultural aspects of design. Organized and co-hosted a large-scale online symposium (20+ speakers, 450 attendees). Facilitated discussions on innovation, circularity, and visual culture.
Online Community Manager at Natural Heroes
February 1, 2024 - August 1, 2024Project management for creative and visual initiatives, coordinating multiple contributors across disciplines. Collaborated closely with photographers, AI designers, UX/UI designers, product developers, and label designers to support product launches and brand communication. Managed timelines, deliverables, and alignment between creative contributors and internal teams. Provided feedback to ensure visual consistency, quality, and on-brand execution. Organized and hosted online events, workshops, and live sessions to engage and educate the community. Supported marketing and product launches through structured content planning and execution.
Freelance Communication Manager at Manufy
May 4, 2020 - July 30, 2023Led the development and execution of external communication and brand strategy, with a strong focus on visual storytelling and content differentiation.
Provided creative direction for omnichannel content (social media, video, newsletters, campaigns, website), ensuring consistency in tone, visual identity, and message.
Wrote and translated creative briefs that aligned business goals with visual concepts and content needs.
Collaborated and managed international communication projects across teams and stakeholders from concept to execution.
Facilitated creative brainstorming sessions to stimulate solution-oriented and innovative thinking across teams.
Developed and hosted Fashion Talks (online interview series), working with diverse experts and stakeholders to produce high-quality visual and editorial content.
Built and managed an online creative community (Instagram & Discord), strengthening engagement and creator alignment.
Created knowledge-based assets (e-guides, content frameworks) to support community learning and creative consistency
Conducted trend research in visual communication, sustainability, and fashion/textiles to inform content direction
Education
Bachelor of Arts: Fashion and Textile Design at University of Palermo
January 11, 2030 - January 1, 2016Qualifications
Industry Experience
Media & Entertainment, Education, Travel & Hospitality, Professional Services
Skills
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