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I am a product marketing and creative strategist with a track record of leading cross-functional teams to shape brand narratives and deliver high-impact launches. I leverage data-driven insights, audience segmentation, and strategic storytelling to create memorable brand experiences across events, digital content, and campaigns. I thrive in fast-paced music, fashion, entertainment, and culture scenes, building go-to-market plans and growth strategies that resonate with diverse audiences.…I am a product marketing and creative strategist with a track record of leading cross-functional teams to shape brand narratives and deliver high-impact launches. I leverage data-driven insights, audience segmentation, and strategic storytelling to create memorable brand experiences across events, digital content, and campaigns. I thrive in fast-paced music, fashion, entertainment, and culture scenes, building go-to-market plans and growth strategies that resonate with diverse audiences.

Melissa O'Connell

Product Marketer, Marketing Strategist, Brand Strategist, +2

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I am a product marketing and creative strategist with a track record of leading cross-functional teams to shape brand narratives and deliver high-impact launches. I leverage data-driven insights, audience segmentation, and strategic storytelling to create memorable brand experiences across events, digital content, and campaigns. I thrive in fast-paced music, fashion, entertainment, and culture scenes, building go-to-market plans and growth strategies that resonate with diverse audiences.…I am a product marketing and creative strategist with a track record of leading cross-functional teams to shape brand narratives and deliver high-impact launches. I leverage data-driven insights, audience segmentation, and strategic storytelling to create memorable brand experiences across events, digital content, and campaigns. I thrive in fast-paced music, fashion, entertainment, and culture scenes, building go-to-market plans and growth strategies that resonate with diverse audiences.

Available to hire

I am a product marketing and creative strategist with a track record of leading cross-functional teams to shape brand narratives and deliver high-impact launches. I leverage data-driven insights, audience segmentation, and strategic storytelling to create memorable brand experiences across events, digital content, and campaigns. I thrive in fast-paced music, fashion, entertainment, and culture scenes, building go-to-market plans and growth strategies that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Event Manager at Authentic Hospitality

February 1, 2023 - Present

Developing and executing strategic event and experiential marketing initiatives for premieres, brand launches, and industry activations. Lead cross-functional teams, vendors, and influencers to deliver high-impact launches — ensuring alignment on positioning, timelines, and go-to-market expectations. Producing campaign wrap reports, analyze event performance, and synthesize feedback to improve future strategies & brand storytelling. Build strong stakeholder and client relationships, driving trust while managing complex programs and rapid decision making.

Event Producer at Metropolitan Pavilion

August 1, 2020 - October 1, 2022

Execution of large-scale productions (10,000+ attendees) for clients across fashion, music, art, and entertainment, collaborating with internal teams and external partners. Development of production plans, floor plans, and event strategy docs clarifying messaging, audience experience, and product positioning. Conducted competitive research on market trends within fashion, entertainment, and culture to inform creative direction. Strengthened client relationships by translating client objectives into actionable marketing and production strategies.

Digital Content Manager at Beheld 3D

January 1, 2017 - December 1, 2019

Built and optimized multi-channel content and digital marketing strategy (~20 posts/week), using performance metrics and audience insights to drive engagement and growth. Directed website redesign with a performance marketing mindset, leveraging data analysis to achieve a 40% increase in monthly leads. Implemented SEO and analytics frameworks to track campaign performance, identify trends, and optimize marketing efforts. Developed & executed A/B testing frameworks across messaging, creative and content formats to improve conversion & engagement rates. Created performance reports translating data into actionable recommendations for stakeholders.

Digital Marketing Director, Content at MODERN CONTENT

April 1, 2014 - April 1, 2016

Led content-driven marketing campaigns with a focus on audience growth, engagement metrics, and performance optimization. Managed cross-functional creative and marketing teams to execute campaigns aligned with strategic and performance goals. Leveraged analytics tools to monitor campaign performance and refine strategy through continuous testing and optimization. Oversaw social media growth initiatives, using audience data and platform insights to improve targeting and reach. Supported paid media and social campaign strategy by analyzing audience performance data, testing creative variations, and optimizing content for engagement and conversion.