Hey!
I’m Mel a content creator and marketer based in London!
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Personal Statement:
I’m a passionate and highly organised individual with experience delivering a wide range of digital, social media and traditional marketing campaigns, spanning multiple territories and across social media channels. I thrive in busy, creative environments and pride myself on my excellent communication & project management skills.
Professional Experience:
LOVE AND LONDON
London Content Creator
November 2023 - Present
Write engaging scripts for voice overs and to-camera pieces and create thorough shot lists for shoot days.
Organise self-shoots to capture dynamic, high-quality content with a lot of personality and send footage and cover images to the TikTok and Instagram Manager in a timely and organised manner.
Viral videos I have produced have accumulated 15 million views across Instagram Reels, TikTok and YouTube Shorts. Videos include ‘Cool Souvenirs To Get In London’ (1.2M+ views), ‘Non-Touristy Things To Do In London’ (2.4M+ views) and ‘Hidden Coffee Shops Inside London’s Churches’ (560k+ views).
LIVE NATION
Campaign Executive - Music & Comedy
November 2022 - March 2024
Drove the delivery of our music and comedy marketing campaigns with a strong digital focus - including Kerry Washington’s Thicker Than Water Book Tour, Offset’s SET IT OFF World Tour, The Last Dinner Party, Black Pumas, Bruce Dickinson, TV Girl, Jay Sean and many more.
Managed multiple marketing campaigns spanning digital, email, OOH & programmatic for 40-50 tours/artists simultaneously with a total of over 50,000 tickets to sell for artists including Kerry Washington, The Last Dinner Party, Black Pumas and Bruce Dickinson.
Worked closely with internal stakeholders including venues, PR, Creative, Social and Online teams to ensure that all of our campaigns were effectively supported at all times across social media channels, press outlets, CRM campaigns & Live Nation affiliates & subsidiaries including Ticketmaster, Songkick & O2 Priority.
Budget management including managing the recording and reporting of campaigns with a combined budget of £300,000+, to ensure that all my projects were on-spend and within budget.
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Work Experience
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Industry Experience
(scripted, shot, voiceover recorded and edited by me)
Non-touristy things to do in London part 9: Bermondsey Beer Mile 🍻
(scripted, voiceover recorded and shot by me)
Cool souvenirs to get in London part 2 📰
(Scripted, voiceover recorded and shot by me)
Things to avoid so you don’t accidentally… piss off a Londoner, as told by Mel 🤭
(scripted, voiceover recorded and shot by me)
How to change lines on the London tube 🚆 Trust us, Mel’s walk-through will save your life 😉
(scripted, voiceover recorded and shot by me)
Non-touristy things to do in London part 7: the oldest umbrella shop ☂️
(scripted, voiceover recorded and shot by me)
If you’re a coffee lover, you have to visit these beautiful coffee shops hidden in London’s churches ☕️
(scripted, voiceover recorded and shot by me)
We found the quirkiest London loos 🚽💅 Let us know in the comments which one is your favourite 👀
2 EURO glass of wine in Florence
(scripted, shot, voiceover recorded and edited by me)
The COOLEST bookshop in Florence
(scripted, shot and edited by me)
Trying the MOST FAMOUS affogato in Florence at Vivoli cafe
(scripted, voiceover recorded, shot and edited by me)
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