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Hi, I’m Melika Mohammadi-Osanloo. I’m a senior performance and growth marketer with hands-on experience in app growth, user acquisition, and ROI optimization for gaming and e-commerce apps. I design and audit tracking infrastructure, build KPI dashboards, and collaborate with product teams to maximize marketing efficiency across Google Ads, ASO, and cross-network campaigns, leveraging analytics, creative testing, and automation to drive measurable growth. I’ve led high-impact campaigns, built data-driven strategies, and partnered with cross-functional teams to improve retention and lifecycle metrics. I thrive in fast-paced environments and enjoy turning data into actionable insights that move the needle for both local and international markets.…Hi, I’m Melika Mohammadi-Osanloo. I’m a senior performance and growth marketer with hands-on experience in app growth, user acquisition, and ROI optimization for gaming and e-commerce apps. I design and audit tracking infrastructure, build KPI dashboards, and collaborate with product teams to maximize marketing efficiency across Google Ads, ASO, and cross-network campaigns, leveraging analytics, creative testing, and automation to drive measurable growth. I’ve led high-impact campaigns, built data-driven strategies, and partnered with cross-functional teams to improve retention and lifecycle metrics. I thrive in fast-paced environments and enjoy turning data into actionable insights that move the needle for both local and international markets.

Melika Mohammadi-Osanloo

Brand Strategist, Marketing Strategist, Growth Marketer, +4

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Hi, I’m Melika Mohammadi-Osanloo. I’m a senior performance and growth marketer with hands-on experience in app growth, user acquisition, and ROI optimization for gaming and e-commerce apps. I design and audit tracking infrastructure, build KPI dashboards, and collaborate with product teams to maximize marketing efficiency across Google Ads, ASO, and cross-network campaigns, leveraging analytics, creative testing, and automation to drive measurable growth. I’ve led high-impact campaigns, built data-driven strategies, and partnered with cross-functional teams to improve retention and lifecycle metrics. I thrive in fast-paced environments and enjoy turning data into actionable insights that move the needle for both local and international markets.…Hi, I’m Melika Mohammadi-Osanloo. I’m a senior performance and growth marketer with hands-on experience in app growth, user acquisition, and ROI optimization for gaming and e-commerce apps. I design and audit tracking infrastructure, build KPI dashboards, and collaborate with product teams to maximize marketing efficiency across Google Ads, ASO, and cross-network campaigns, leveraging analytics, creative testing, and automation to drive measurable growth. I’ve led high-impact campaigns, built data-driven strategies, and partnered with cross-functional teams to improve retention and lifecycle metrics. I thrive in fast-paced environments and enjoy turning data into actionable insights that move the needle for both local and international markets.

Available to hire

Hi, I’m Melika Mohammadi-Osanloo. I’m a senior performance and growth marketer with hands-on experience in app growth, user acquisition, and ROI optimization for gaming and e-commerce apps. I design and audit tracking infrastructure, build KPI dashboards, and collaborate with product teams to maximize marketing efficiency across Google Ads, ASO, and cross-network campaigns, leveraging analytics, creative testing, and automation to drive measurable growth.

I’ve led high-impact campaigns, built data-driven strategies, and partnered with cross-functional teams to improve retention and lifecycle metrics. I thrive in fast-paced environments and enjoy turning data into actionable insights that move the needle for both local and international markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Persian

Fluent

English

Advanced

Work Experience

Senior Performance Marketing Specialist at Pindo

March 1, 2025 - Present

Responsible for app growth and tracking infrastructure, leading performance campaigns, ASO optimization, and reporting to drive user acquisition and retention for the Pindo app. Implemented and audited Firebase and Adtracer/Metrix event tracking, improved user journey visibility and campaign attribution accuracy. Updated standardized tracker and deep links across ad networks to ensure precise user tracking. Designed and maintained comprehensive KPI dashboards for weekly reporting and budget optimization. Executed and optimized paid app install campaigns across Google Ads, Adtracer/Metrix, driving over 600,000 total installs with daily volumes surpassing 3,000 users.

Senior Marketing Specialist at Quiz of Kings

December 1, 2024 - October 24, 2025

Led marketing and advertising campaigns for Iranian and international games, driving publisher ROI success. Achieved a 60% increase in organic installs for Daberna and an 85% increase for Ostad Bashi across stores via enhanced ASO strategies. Established KPIs, monitored metrics, and built performance dashboards using cohort-based approaches. Integrated Google Ads with analytics platforms (Firebase, Adtracer, Metrix) for deeper insights. Designed retention, in-app, and cross-install campaigns to boost ROI and ARPU. Managed relationships with third-party ad agencies, overseeing assets, budgets and performance feedback. Notable ROI gains included 130% ROI in under a year for Ostad Bashi (Iranian Words Esque variant) with 15% monthly growth, 120% ROI for Baltazar in under 9 months with 10% monthly growth, and a 460% ROI increase in paid campaigns within two years.

Content Marketing and Translation Specialist at Tolink

May 1, 2018 - October 24, 2025

As a content creator and SEO specialist, translated articles, produced SEO-optimized content, and conducted keyword research to improve Google rankings. Built content calendars, managed social media posts, and produced sponsored content briefs. Translated English websites to extract ideas and benchmarks for content marketing operations, informing strategy and performance.

Content Marketing and Translation Specialist at Behsan Co.

September 1, 2018 - October 24, 2025

In the Branding Department, developed and executed digital marketing strategies to strengthen brand image. Managed Instagram and Telegram social media, created video content and webinar content, and authored email copy to improve conversions. Translated English websites to extract ideas and benchmarks for content marketing operations.

Senior Digital Marketing Specialist at Orchid Pharmed

September 1, 2021 - October 24, 2025

In the Branding Department, developed and executed digital marketing strategies to strengthen brand image. Managed social media (Instagram) planning, content strategy, and copy to increase engagement. Led influencer marketing with briefs for ad content and drove a growth in followers. Executed brand awareness campaigns across display ads, Google Ads, social media, and CPC campaigns, contributing to product visibility and ROI in pharmaceutical marketing.

Senior Performance Marketing Specialist at Pindo

February 1, 2025 - November 2, 2025

Responsible for app growth and tracking infrastructure, leading performance campaigns, ASO optimization, and reporting to drive user acquisition and retention. Implemented and audited Firebase and Adjust event tracking, improved user journey visibility, and campaign attribution accuracy. Designed and maintained KPI dashboards for weekly reporting and budget optimization. Executed and optimized paid app install campaigns across Google Ads, YektaNet, Adtrace/Metrix, driving over 600,000 total installs with daily volume surpassing 3,000 users. Re-designed funnels, in-app retention, and cross-install campaigns to increase ROI and ARPU. Led third-party ad agency relationships, managing assets, budgets, and performance feedback.

Performance Marketing Specialist at Quiz of Kings

December 1, 2024 - December 1, 2024

Led performance marketing for Iran’s most popular trivia game, driving acquisition, retention, and monetization efforts. Developed UA strategies, integrated panels for targeted campaigns, and implemented retention and in-app campaigns. Achieved a 460% ROI growth in paid campaigns within two years, boosted organic installs by 60% for Daberna and 85% for Ostad Bashi across stores, and improved store pages via ASO. Established KPIs, monitored metrics, and built cohort-based performance dashboards. Collaborated with Sibche to launch the iOS version and expanded access for iPhone users in Iran. Engineered large-scale incentive-based campaigns, including the “iPhone 17 Giveaway.”

Senior Digital Marketing Specialist at Orchid Pharmed

September 1, 2021 - September 1, 2021

Led branding and digital marketing initiatives for a pharmaceutical marketing company and its Spigo en COVID-19 vaccine products. Built digital marketing strategies to strengthen brand image, managed social media (Instagram, Telegram), created video content, web content, and email copy to improve conversion rates. Translated English content for Persian websites, conducted keyword research for SEO, and coordinated client communications with KPI reporting.

Content Marketing and Translation Specialist at Tolink

May 1, 2018 - May 1, 2018

Tolink is a prominent lifestyle online magazine covering fashion, beauty, psychology, and more. Responsibilities included translating English articles, creating SEO-optimized content, managing social media posts, developing content calendars, and coordinating with clients for placements. Produced sponsored articles and enhanced blog visuals using Adobe Photoshop, while also conducting keyword research and content benchmarking.

Content Marketing and Translation Specialist at Behsan Management

September 1, 2018 - September 1, 2018

Behsan Marketing Manager role involving content marketing and translation work. Executed digital marketing campaigns, managed social media, and produced educational content to increase engagement. Built brand awareness through display ads, Google Ads, and CPC campaigns, while maintaining client communications and KPI reporting.