Melissa Dunkerley

Produced end-to-end EDM campaign creation for Klaviyo: concept, design, copy, performance iteration, and retention-focused optimization. Designed and developed paid digital creative aligned with campaign objectives and audience insights (display, social, web banners). Managed website content, advertising assets, and Shopify UX updates to improve conversion rate and brand experience. Created social media content, including art direction and on-location photography for product and lifestyle shoots. Maintained brand consistency across all touchpoints while continuously refreshing creative to stay on-trend.

Led EzyDog’s social media presence and expanded the brand’s content strategy across Instagram, TikTok, Facebook, Pinterest, and YouTube. Built and executed a content calendar, generated original on-camera and behind-the-scenes content, managed community engagement, collaborated with influencers and UGC partners, and reported performance to inform ongoing content strategy. Supported broader brand marketing and creative work including maintaining consistent brand presence across online and print touchpoints in Australia and internationally. Worked across Adobe Creative Suite and partnered closely with concept designers, the marketing team, and international distributors to bring campaigns to market.

Oversaw creative output for an assigned diverse client portfolio across print, digital, web, and installation design. Developed web design concepts while maintaining ongoing creative strategy for clients. Collaborated with internal teams to brief, produce, and deliver multi-format creative under tight deadlines.