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I'm a multidisciplinary growth and business development professional with six-plus years of experience spanning Web3, premium consumer brands, and high-trust B2B environments. Track record of building content and acquisition systems that scale to six-figure monthly traffic, often leading editorial teams, and translating complex technical or philosophical subject matter into clear commercial narratives. I study philosophy and business at the University of Zurich, and I thrive at the intersection of strategy, execution, creativity, and client-facing delivery in international, multilingual contexts. More on my work at _Website not available. Sign in: https://www.twine.net/signup_ I'm comfortable operating across strategy, execution, creativity, and client-facing delivery in international, multilingual contexts, and I enjoy turning ambitious ideas into structured, credible plans that drive results for premium brands and high-trust ecosystems.…I'm a multidisciplinary growth and business development professional with six-plus years of experience spanning Web3, premium consumer brands, and high-trust B2B environments. Track record of building content and acquisition systems that scale to six-figure monthly traffic, often leading editorial teams, and translating complex technical or philosophical subject matter into clear commercial narratives. I study philosophy and business at the University of Zurich, and I thrive at the intersection of strategy, execution, creativity, and client-facing delivery in international, multilingual contexts. More on my work at _Website not available. Sign in: https://www.twine.net/signup_ I'm comfortable operating across strategy, execution, creativity, and client-facing delivery in international, multilingual contexts, and I enjoy turning ambitious ideas into structured, credible plans that drive results for premium brands and high-trust ecosystems.

Melvina Margarita Markmann

Brand Strategist, Growth Marketer, Marketing Strategist, +2

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I'm a multidisciplinary growth and business development professional with six-plus years of experience spanning Web3, premium consumer brands, and high-trust B2B environments. Track record of building content and acquisition systems that scale to six-figure monthly traffic, often leading editorial teams, and translating complex technical or philosophical subject matter into clear commercial narratives. I study philosophy and business at the University of Zurich, and I thrive at the intersection of strategy, execution, creativity, and client-facing delivery in international, multilingual contexts. More on my work at _Website not available. Sign in: https://www.twine.net/signup_ I'm comfortable operating across strategy, execution, creativity, and client-facing delivery in international, multilingual contexts, and I enjoy turning ambitious ideas into structured, credible plans that drive results for premium brands and high-trust ecosystems.…I'm a multidisciplinary growth and business development professional with six-plus years of experience spanning Web3, premium consumer brands, and high-trust B2B environments. Track record of building content and acquisition systems that scale to six-figure monthly traffic, often leading editorial teams, and translating complex technical or philosophical subject matter into clear commercial narratives. I study philosophy and business at the University of Zurich, and I thrive at the intersection of strategy, execution, creativity, and client-facing delivery in international, multilingual contexts. More on my work at _Website not available. Sign in: https://www.twine.net/signup_ I'm comfortable operating across strategy, execution, creativity, and client-facing delivery in international, multilingual contexts, and I enjoy turning ambitious ideas into structured, credible plans that drive results for premium brands and high-trust ecosystems.

Available to hire

I’m a multidisciplinary growth and business development professional with six-plus years of experience spanning Web3, premium consumer brands, and high-trust B2B environments. Track record of building content and acquisition systems that scale to six-figure monthly traffic, often leading editorial teams, and translating complex technical or philosophical subject matter into clear commercial narratives. I study philosophy and business at the University of Zurich, and I thrive at the intersection of strategy, execution, creativity, and client-facing delivery in international, multilingual contexts.

More on my work at Website not available. Sign in: https://www.twine.net/signup

I’m comfortable operating across strategy, execution, creativity, and client-facing delivery in international, multilingual contexts, and I enjoy turning ambitious ideas into structured, credible plans that drive results for premium brands and high-trust ecosystems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

English

Fluent

Work Experience

Tutor for Ethics (Philosophy) at University of Basel

August 1, 2025 - January 1, 2026

Led structured tutorials in ethics and philosophical reasoning for first-year undergraduates; coached students in building rigorous argumentative frameworks (premise – premise – conclusion); translated complex philosophical texts into precise, accessible analytical models; designed structured summaries and exam preparation systems.

Lead, Marketing & Business Development at Fidesium

July 1, 2025 - Present

Lead positioning and differentiation strategy for a developer-focused Web3 security firm; design and execute outbound systems on LinkedIn and X targeting founders, CTOs, and protocol teams during high-risk release windows; refine website messaging and conversion logic to reduce friction from initial interest to discovery call; develop accessible technical thought leadership around audit drift and evolving protocol risk to convert credibility into structured deal flow.

Hostess (Premium Events) at Freelance (Premium Events)

June 1, 2025 - Present

Selected for high-profile cultural and fashion events including Art Basel and Couture Fashion Night Zurich; managed guest experience in high-density, luxury environments and coordinated VIP communication and on-site logistics; represented brands in premium client-facing settings, building consumer and brand presence in high-standard contexts.

Growth & Operations Associate at Sofia Sundari

November 1, 2023 - June 1, 2024

Supported digital product launches, partner outreach, and sales campaigns, aligning creative vision with operational execution; refined website structure, UX clarity, and SEO alignment, translating brand philosophy into high-converting digital architecture; designed and executed email campaigns nurturing a global audience at scale; conducted strategic outreach to podcasts and aligned partners to expand brand reach; streamlined founder workflows and supported cross-functional coordination across marketing, events, and product; coordinated immersive in-person events across Europe in high-end environments.

Head of Content & Growth at Web3 Media Network (Self-employed)

January 1, 2020 - July 1, 2024

Built and scaled a Web3-focused content and affiliation network across the DACH region; directed SEO and content architecture across multiple platforms (Blockchainwelt.de, Coin-Ratgeber.de), scaling organic traffic to six-figure monthly volumes; built and led a ten-person editorial and operations team with structured workflows and performance benchmarks; optimized content funnels and affiliate structure, aligning editorial output with measurable conversion metrics; managed brand collaborations, influencer campaigns, and cross-platform distribution across X, Discord, and Telegram; designed automation flows and content pipelines for long-term scalability; translated complex blockchain technologies into accessible, trust-building narratives for retail and emerging investors.

Business Development Specialist at Red Cross EU Office

June 1, 2017 - February 1, 2019

Seasonal role conducting B2C and B2B sales, customer care, and retention activities; built foundational skills in face-to-face client communication and pipeline conversion.