Performance Manager at IPG Mediabrands

Managing 8 paid media channels for Shangri-La hotels with over 105 properties. Achieved the highest rating in the client satisfaction survey. Managed a team of 5, along with client servicing to 4 hotel regional directors. Maintained ROAS levels with higher ad spends across all media channels. Managed a $3 million global campaign, resulting in an 11% uplift in brand recall. Used Supermetrics to automate reporting & live budget pacing for all hotels.

Senior Performance Manager at Dentsu

Managing the performance team to deliver incremental conversions for Hilton APAC. Analyzing the performance of SA360 bid strategies to increase bookings YoY. Managing a team of 6, overseeing day-to-day optimization. Testing new marketing tactics to uncover more prospecting opportunities.

Performance Manager at MediaOne Business Group

Team lead for paid media. Overseeing recruitment & cultivating a high-performing team. Train a new team of 6 juniors to become independent marketers in 4 months. Managing a portfolio of over 30 clients to ensure their business KPIs are met. Implemented multiple work streams using Monday.com to eliminate work chaos.

Senior Performance Marketer at Boulevard.co

Generated high net-worth leads for luxury properties. Company's 1st full-time hire. Developed full funnel Meta strategies that achieved new CPL benchmarks. Reduced 30% of Google Ads spends wastage by implementing best practices. Created a CRM software just by using Zapier that functions as sales pipeline.

Senior Performance Marketer at Heroes of Digital

Handled over 35 clients, amounting to $250k/month in ad spends. Proud to be the pioneer employee who grew the team with co-founders. Promoted to a senior role for having an 80% client retention rate. Plan, execute, and commit to day-to-day optimisation of Google Ads & Meta.

Digital Marketing Executive at Dairy Farm Group

Oversee & support the performance of our agency partner to achieve new benchmarks. Drove better Google Ads performance by leveraging insights from past campaigns. Improved UX/UI that increased the sign-up rate of the newsletter by 6%. Ranked more keywords (an additional 3,000+ in traffic).

Junior Developer at SysBit Technologies

Support senior developers with software development for Indonesia's no.1 retailer. Developed POS & HR systems using AngularJS, Bootstrap & SQL for retail stores. Presented new mobile app concepts for retail solutions using the Ionic Framework. Improved the existing system's aesthetics & responsiveness using Bootstrap Grid.

Mobile Marketing Executive at AISASOFT ONLINE

Launch marketing campaigns for the 1st and many mobile app games. Self-learned mobile marketing user acquisition, retention strategies & tracking. Managed end-to-end media buying process, which includes designing of creatives. Able to achieve a lower CPI than the performance of external agencies.

Marketing Executive at Dairy Farm Group

Part of the marketing team for the launch of Guardian's e-commerce and other digital initiatives. Execute daily uploads of content to CMS, which accounts for 30% of e-commerce. Delivered projects for touch screen displays & digital kiosks for 152 stores. Supported department to create, edit, and manage the production of digital content.