I'm a Marketing Specialist, Social Media Manager, and Content Creator with over 6 years of experience, delivering high-impact campaigns for diverse brands. I've led SEO, paid ads, and content funnels, achieving a 20,000,000+ reach across 27 campaigns, managing a $140,000 paid ads budget, and driving a 1,200% increase in social media performance. I create and optimize content across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Nextdoor, build marketing funnels, and collaborate with cross-functional teams to scale results. I'm passionate about growth, creativity, and accountability, and I enjoy mentoring others to elevate performance and outcomes.

Mendelsohn Casanas

I'm a Marketing Specialist, Social Media Manager, and Content Creator with over 6 years of experience, delivering high-impact campaigns for diverse brands. I've led SEO, paid ads, and content funnels, achieving a 20,000,000+ reach across 27 campaigns, managing a $140,000 paid ads budget, and driving a 1,200% increase in social media performance. I create and optimize content across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Nextdoor, build marketing funnels, and collaborate with cross-functional teams to scale results. I'm passionate about growth, creativity, and accountability, and I enjoy mentoring others to elevate performance and outcomes.

Available to hire

I’m a Marketing Specialist, Social Media Manager, and Content Creator with over 6 years of experience, delivering high-impact campaigns for diverse brands. I’ve led SEO, paid ads, and content funnels, achieving a 20,000,000+ reach across 27 campaigns, managing a $140,000 paid ads budget, and driving a 1,200% increase in social media performance. I create and optimize content across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Nextdoor, build marketing funnels, and collaborate with cross-functional teams to scale results. I’m passionate about growth, creativity, and accountability, and I enjoy mentoring others to elevate performance and outcomes.

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Language

English
Advanced

Work Experience

Head of Marketing at Barrister Global Network Services Inc.
December 1, 2025 - February 1, 2026
Develop and implement integrated marketing strategies; lead and mentor the marketing team; oversee campaign execution across digital, social, and traditional channels; ensure on-brand content.
Media Buyer & Creative Content Strategist at Lead Stream AI
September 1, 2025 - December 1, 2025
Develop integrated marketing strategies, align efforts with business goals, lead and mentor the marketing team, and oversee campaign execution across digital, social, and traditional channels.
Media Buyer & Creative Content Strategist at Lead Stream AI
September 1, 2025 - December 1, 2025
Manage media buying and optimize campaigns to ensure performance metrics are met. Develop creative content strategies tailored to engage and convert. Lead cross-functional teams and scale marketing efforts.
Content Creator at No Limits Hypnotherapy
July 1, 2025 - December 1, 2025
Create and repurpose short-form videos daily, optimizing across social platforms; audit and manage paid ads on Facebook and Google; maintain cost controls.
Social Media Manager at Wings of the Future
July 1, 2025 - November 1, 2025
Content creation experience, conceptualizing, producing, and repurposing content for multiple digital platforms; team leadership.
Shopify Technical Manager
June 1, 2025 - November 1, 2025
Handle Shopify accounts, including product updates and website maintenance. Troubleshooting, URL management, and overall site upkeep.
Shopify Technical Manager
June 1, 2025 - November 1, 2025
Managed Shopify accounts, including product updates and website maintenance; troubleshooting, URL management, and overall site upkeep.
Social Media Marketing & Course Creation Specialist at Freelance / Self-employed
May 1, 2025 - May 1, 2025
Managed social media content and campaigns across Facebook, Instagram, and YouTube; created and optimized course content in Kajabi; produced landing pages and emails; collaborated with photographers and video editors; used AI prompts to streamline course production.
Social Media Marketer & Course Creation Specialist at Freelance / Online Education
November 1, 2024 - May 1, 2025
Managed social media content and course-related campaigns; created and optimized landing pages, marketing materials, and email campaigns for digital courses; used AI prompting to enhance course content.
Social Media Manager at Wise Tax Services U.S.
August 31, 2024 - August 6, 2025
Managed social media and SEO for inbound and outbound content. Created graphics and video content. Designed marketing plans for specific goals and ran Facebook ads targeting specific markets.
Social Media Manager at Scuba.com
August 31, 2024 - August 6, 2025
Handled social media management, SEO for sales funnel, graphic design, and successful marketing campaign executions. Provided content creation and consultations for social media outputs. Analyzed data to optimize campaign performance.
Digital Marketing Specialist at Freelance / Self-employed (Australia)
August 1, 2024 - August 1, 2024
SEO for inbound/outbound campaigns; social media and ads management across Google, Facebook, and Instagram; content creation and landing page optimization; data analysis and email marketing; coordinating course content and marketing materials; implemented marketing automation to improve efficiency.
Social Media Marketer at Freelance / Self-employed
August 1, 2024 - August 1, 2024
Led digital marketing campaigns, SEO for sales funnels, content creation, graphic design, and landing page optimization. Curated engaging social media outputs across Facebook, Instagram, and YouTube; analyzed data to improve performance; coordinated content with photographers and video editors to support campaigns. Used AI tools to enhance course materials and workflows.
Social Media Marketer at Scuba.com
March 1, 2024 - August 1, 2024
Executed SEO, content creation, and digital marketing for funnels; supported social campaigns; analyzed data to improve engagement.
Social Media Marketer at Freelance / Various Clients
March 1, 2024 - August 1, 2024
Managed social media platforms, curated engaging content, designed graphics, optimized visuals, and edited videos to boost online presence and engagement. Coordinated content across Facebook, Instagram, YouTube and websites; developed landing pages; tracked performance.
Social Media Manager at Scuba.com
March 1, 2024 - August 31, 2024
Handled social media management and search engine optimization for sales funnel. Provided graphic design services and ran successful marketing campaigns. Created content and consultations for social media outputs, and conducted data analysis.
Freelance Social Media Manager at MemoClicks
November 30, 2023 - August 6, 2025
Managed social media platforms by curating engaging content and graphic design. Optimized visuals and video editing to enhance online presence and engagement. Managed a team of photographers and video editors to support their professional growth. Oversaw sales and marketing funnels across social media and websites.
Digital Marketing Specialist at Freelance / Various Clients
November 1, 2023 - August 1, 2024
SEO for sales funnels, content creation, and graphic design; ran marketing campaigns; performed data analysis to optimize results; conducted keyword research; managed ad campaigns and landing pages.
Marketing Specialist at WiseTaxServices U.S.
November 1, 2023 - August 31, 2024
Managed social media, inbound and outbound SEO of the website. Created graphic and video content, and worked as a graphic designer. Developed marketing plans for specific goals and ran targeted Facebook ads.
Community Development Manager & Marketing Manager at HOPE Worldwide PH
August 31, 2022 - August 6, 2025
Managed and coordinated impactful programs for underprivileged youth and families, fostering community growth and positive change. Handled Search Engine Optimization for HOPE's website, content creation, and ensured every project generated revenue gains. Managed social media and ads for Google, Facebook, and Instagram, running trials to maximize results. Also managed administrative tasks such as scheduling and documentation with precision. Oversaw sales and marketing funnel across social media and websites.
Community Development Manager & Marketing Manager at HOPE World Wide Philippines
August 1, 2022 - August 1, 2022
Managed and coordinated impactful programs for underprivileged youth and families, fostering community growth and positive change. Led search engine optimization for HOPE's website, supervised social media and ads across Google, Facebook, and Instagram, and produced content. Oversaw revenue operations and ensured campaigns and content drove results, with precise documentation and scheduling.
Social Media Manager at MemoClicks
February 1, 2022 - November 1, 2023
Freelance social media, content creation, and video optimization; analyzed engagement to improve content performance; built and managed marketing funnels.
Community Development & Marketing Manager at Hope Worldwide Philippines
March 1, 2021 - August 1, 2022
Led SEO, content creation, and digital presence; supported fundraising and revenue-focused initiatives.
Community Development Manager & Marketing Manager at HOPE Worldwide
March 1, 2021 - August 1, 2022
Led and coordinated impactful programs for underprivileged youth and families, fostering community growth and positive change. Oversaw content creation, revenue operations, and social media/ads management; developed strategies to improve turnout and engagement. Managed administrative tasks with precision.
Community Development manager & Marketing Manager at HOPE Worldwide PH.
March 1, 2021 - August 31, 2022
Managed and coordinated impactful programs for underprivileged youth and families, fostering community growth and positive change. Conducted Search Engine Optimization for HOPE’s website. Created engaging content and ensured revenue operations to guarantee gains from projects. Managed social media and ads on platforms including Google, Facebook, and Instagram, running trials to optimize effectiveness. Handled administrative tasks with precision. Developed sales and marketing funnels across social media and websites.
Freelance at MemoClicks
February 1, 2019 - November 30, 2023
Managed social media platforms by curating engaging content and graphic design. Optimized visuals and video editing to enhance online presence and engagement. Analyzed video arrangements. Managed a team of photographers and video editors, supporting their professional growth. Developed sales and marketing funnels across social media and websites.

Education

Bachelor degree at Colegio de San Juan de Letran Calamba
January 1, 2010 - December 31, 2014
Bachelor degree at Colegio de San Juan de Letran Calamba
January 1, 2010 - December 31, 2014
Bachelor's Degree in Business Administration major in Marketing Management at Colegio de San Juan de Letran Calamba
January 11, 2030 - August 6, 2025

Qualifications

Business Administration major in Marketing Management
January 11, 2030 - March 13, 2026
Bachelor of Business Administration, Marketing Management
January 11, 2030 - June 29, 2026

Industry Experience

Non-Profit Organization, Media & Entertainment, Professional Services, Financial Services, Consumer Goods, Retail, Software & Internet, Education