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I am a results-driven Paid Social and Growth Marketing Manager with 5+ years of experience managing $2M+/month in ad spend across Meta and TikTok at a Google Premier Partner digital marketing agency. I have a proven track record of scaling accounts from four to seven figures in monthly revenue, leading full-funnel campaign strategy, and delivering measurable business outcomes for clients in Women's Fashion, Luxury Goods, Financial Services, and Health & Wellness. I thrive on building repeatable creative testing frameworks, embracing AI-powered optimization tools, and collaborating with cross-functional teams to accelerate growth. I enjoy turning data into actionable strategies that improve CAC, LTV, and brand lift while maintaining outstanding client relationships.…I am a results-driven Paid Social and Growth Marketing Manager with 5+ years of experience managing $2M+/month in ad spend across Meta and TikTok at a Google Premier Partner digital marketing agency. I have a proven track record of scaling accounts from four to seven figures in monthly revenue, leading full-funnel campaign strategy, and delivering measurable business outcomes for clients in Women's Fashion, Luxury Goods, Financial Services, and Health & Wellness. I thrive on building repeatable creative testing frameworks, embracing AI-powered optimization tools, and collaborating with cross-functional teams to accelerate growth. I enjoy turning data into actionable strategies that improve CAC, LTV, and brand lift while maintaining outstanding client relationships.

Rory Menegat

Digital Marketer, Data Visualizer, Social Media Manager, +5

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I am a results-driven Paid Social and Growth Marketing Manager with 5+ years of experience managing $2M+/month in ad spend across Meta and TikTok at a Google Premier Partner digital marketing agency. I have a proven track record of scaling accounts from four to seven figures in monthly revenue, leading full-funnel campaign strategy, and delivering measurable business outcomes for clients in Women's Fashion, Luxury Goods, Financial Services, and Health & Wellness. I thrive on building repeatable creative testing frameworks, embracing AI-powered optimization tools, and collaborating with cross-functional teams to accelerate growth. I enjoy turning data into actionable strategies that improve CAC, LTV, and brand lift while maintaining outstanding client relationships.…I am a results-driven Paid Social and Growth Marketing Manager with 5+ years of experience managing $2M+/month in ad spend across Meta and TikTok at a Google Premier Partner digital marketing agency. I have a proven track record of scaling accounts from four to seven figures in monthly revenue, leading full-funnel campaign strategy, and delivering measurable business outcomes for clients in Women's Fashion, Luxury Goods, Financial Services, and Health & Wellness. I thrive on building repeatable creative testing frameworks, embracing AI-powered optimization tools, and collaborating with cross-functional teams to accelerate growth. I enjoy turning data into actionable strategies that improve CAC, LTV, and brand lift while maintaining outstanding client relationships.

Available to hire

I am a results-driven Paid Social and Growth Marketing Manager with 5+ years of experience managing $2M+/month in ad spend across Meta and TikTok at a Google Premier Partner digital marketing agency. I have a proven track record of scaling accounts from four to seven figures in monthly revenue, leading full-funnel campaign strategy, and delivering measurable business outcomes for clients in Women’s Fashion, Luxury Goods, Financial Services, and Health & Wellness.

I thrive on building repeatable creative testing frameworks, embracing AI-powered optimization tools, and collaborating with cross-functional teams to accelerate growth. I enjoy turning data into actionable strategies that improve CAC, LTV, and brand lift while maintaining outstanding client relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Advanced

Work Experience

Associate Manager, Paid Social at New Engen Inc.

May 1, 2024 - January 1, 2026

Directly managed 5 high-value paid social accounts, owning end-to-end strategy, budgets, creative execution, and client communications for an agency unit handling $3M+/month in paid social spend. Scaled flagship Meta account from $20K/week to $500K/week (25x) via geo-based restructuring, localized creative optimization, and AI automations, achieving record new customer volume with efficient CAC. Launched 100+ creative assets per week; built repeatable testing frameworks that identified winning formats and reduced fatigue. Led cross-functional timelines across 5 client relationships and delivered quarterly growth plans aligned to KPIs. Introduced and scaled AI-powered tools to optimize performance, positioning the agency as a thought leader.

Senior Associate, Paid Social at New Engen Inc.

August 1, 2022 - May 1, 2024

Hands-on paid social execution and strategic support across Meta and TikTok for a portfolio of clients across Women's Fashion, Luxury Goods, and Financial Services. Designed and executed a $120K Meta Full-Funnel Brand Study achieving 29% lift in Brand Awareness and 17% lift in Purchase Intent. Managed day-to-day operations including audience builds, creative uploads, budget pacing, and performance reporting for multiple accounts. Delivered data-driven analyses and recommendations and developed advanced Excel dashboards and reporting templates adopted across the team.