Available to hire
I am a data-driven Digital Marketing Manager with over 7 years of experience in B2B and EdTech, focusing on SEO, lead generation, and performance advertising. I thrive on turning data into actionable insights that drive growth, improve user experience, and boost revenue. I enjoy leading cross-functional teams and building scalable marketing programs.
I’m currently pursuing an MBA at Corvinus University and am excited to apply my market growth and digital strategy skills to help organizations scale and succeed in competitive landscapes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Vietnamese
Fluent
English
Fluent
Chinese
Intermediate
Hungarian
Beginner
Work Experience
Marketing Manager at Lobster Technology
July 1, 2023 - June 30, 2024Led B2B events and automated lead generation with HubSpot and Apollo, securing major deals for a Carbon Management platform and building a pipeline targeting 3,000+ enterprises. Increased new product website traffic to 2,000 visits annually via SEO and social content from scratch. Conducted market analyses across Vietnamese carbon management, US healthcare tech, and US IT outsourcing. Directed corporate rebrand to Beevr and contributed to go-to-market strategy. Supported Sales with technical product documentation and guides.
Digital Marketing Leader at FPT Software
July 1, 2021 - June 30, 2023Scaled the customer base from 0 to 3,000+ enterprises/SMEs in Vietnam within 1.5 years through events, digital performance ads, SEO, social media, email marketing and internal referrals. Achieved top 5 Google rankings for 2,000+ keywords, driving 500,000+ annual visits. Collaborated with Product to build a client help desk and product instruction portal. Conducted in-depth customer, market and competitive research to improve UX. Received MVP award and multiple Employee of the Month honors.
Marketing Specialist at Topica Edtech Group
May 1, 2018 - May 31, 2021Boosted website traffic 16x and achieved a 500% revenue increase from website sources within 9 months by leading an SEO team and securing 300+ keywords on the top Google results. Reduced CPL by 35% and launched a 3-month inbound marketing campaign. Managed performance ads generating €5.29k-€9.23k in annual revenue. Collaborated with IT to develop a CRM tool that recovered 12,000 forgotten leads, saving €29,000 in marketing costs. Consistently ranked in the top 5 revenue-generating marketers over 12 months; recognized as Excellent Staff in multiple evaluation periods.
Education
Master of Business Administration - MBA at Corvinus University of Budapest
January 1, 2024 - December 2, 2025Bachelor's degree in International Economics and Business at Vietnam National University Hanoi
January 1, 2013 - January 1, 2017Qualifications
Industry Experience
Software & Internet, Education, Healthcare, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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