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I am an organised and hands-on digital marketer with experience managing content, email, social media, and performance-driven campaigns end to end. I enjoy working independently, testing ideas, analysing results, and refining campaigns based on data.\n\nI bring a strong mix of creative thinking, technical capability, and operational discipline, and I'm comfortable owning digital marketing activity from planning through to execution and reporting. I have led end-to-end digital promotion for a podcast and contributed to operational improvements across government and corporate roles.…I am an organised and hands-on digital marketer with experience managing content, email, social media, and performance-driven campaigns end to end. I enjoy working independently, testing ideas, analysing results, and refining campaigns based on data.\n\nI bring a strong mix of creative thinking, technical capability, and operational discipline, and I'm comfortable owning digital marketing activity from planning through to execution and reporting. I have led end-to-end digital promotion for a podcast and contributed to operational improvements across government and corporate roles.

Siyi Qian

Digital Marketer, Social Media Manager, Content Creator, +2

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I am an organised and hands-on digital marketer with experience managing content, email, social media, and performance-driven campaigns end to end. I enjoy working independently, testing ideas, analysing results, and refining campaigns based on data.\n\nI bring a strong mix of creative thinking, technical capability, and operational discipline, and I'm comfortable owning digital marketing activity from planning through to execution and reporting. I have led end-to-end digital promotion for a podcast and contributed to operational improvements across government and corporate roles.…I am an organised and hands-on digital marketer with experience managing content, email, social media, and performance-driven campaigns end to end. I enjoy working independently, testing ideas, analysing results, and refining campaigns based on data.\n\nI bring a strong mix of creative thinking, technical capability, and operational discipline, and I'm comfortable owning digital marketing activity from planning through to execution and reporting. I have led end-to-end digital promotion for a podcast and contributed to operational improvements across government and corporate roles.

Available to hire

I am an organised and hands-on digital marketer with experience managing content, email, social media, and performance-driven campaigns end to end. I enjoy working independently, testing ideas, analysing results, and refining campaigns based on data.\n\nI bring a strong mix of creative thinking, technical capability, and operational discipline, and I’m comfortable owning digital marketing activity from planning through to execution and reporting. I have led end-to-end digital promotion for a podcast and contributed to operational improvements across government and corporate roles.

Skills

Copywriting

Google Ads

Email Marketing

Experience Level

Copywriting

Expert

Google Ads

Expert

Email Marketing

Expert

Work Experience

Vice President - Public Relations at Five Crowns Toastmasters Club

January 1, 2025 - Present

Manage social media content across Facebook and Instagram, scheduling posts and monitoring engagement; Manage audience messaging, content scheduling, and engagement analysis; Coordinate messaging and content with multiple stakeholders.

Founder & Host at The NZ Observer Podcast

January 1, 2025 - Present

Own end-to-end digital promotion including content planning, publishing, and audience growth; Analyse engagement data to refine content and promotion strategy; Design visual assets and write copy for social and promotional use.

Operations Analyst at MaxMara Fashion Group

January 1, 2017 - January 1, 2019

Monitored retail data and KPIs, generating reports to inform campaign and operational decisions; Coordinated product allocations and event schedules across 40+ retail stores; Assisted in visual merchandising and marketing campaign execution.

Advisor - Intake & Assurance at Oranga Tamariki - Ministry for Children

January 1, 2023 - January 1, 2024

Managed multiple digital case management systems to record and track feedback and complaints; Diagnosed issues in work flows, implemented improvements, and maintained structured processes; Prepared detailed reports for internal teams, ensuring accuracy and clarity.

Information Coordinator at Ministry of Social Development

January 1, 2023 - January 1, 2023

Maintained and updated client databases, internal portals, and information requests systems; Produced high-quality reports and documentation under statutory deadlines; Supported team work flows to ensure smooth operations and compliance.

Resolutions Analyst at Wellington City Council

January 1, 2021 - January 1, 2023

Managed records, reports, and correspondence in multiple internal systems; Analysed case data to inform decisions and process improvements; Supported cross-team projects, contributing operational insights and work flow enhancements.

Immigration Officer at Ministry of Business, Innovation and Employment

January 1, 2019 - January 1, 2021

Risk Management Analyst and Training Coordinator at Hong Kong Jockey Club

January 1, 2015 - January 1, 2017

Specialist at Apple

January 1, 2014 - January 1, 2015

Prototype Manager at Nokia

January 1, 2011 - January 1, 2014