I have over 10 years of experience in market research and consumer insights, primarily within the banking sector. My expertise lies in qualitative and quantitative studies, as well as the evaluation of public policy. I am passionate about understanding consumer behavior and turning data insights into actionable strategies.

MARIA MERCEDES POZZONI

I have over 10 years of experience in market research and consumer insights, primarily within the banking sector. My expertise lies in qualitative and quantitative studies, as well as the evaluation of public policy. I am passionate about understanding consumer behavior and turning data insights into actionable strategies.

Available to hire

I have over 10 years of experience in market research and consumer insights, primarily within the banking sector. My expertise lies in qualitative and quantitative studies, as well as the evaluation of public policy. I am passionate about understanding consumer behavior and turning data insights into actionable strategies.

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Language

Spanish; Castilian
Fluent
French
Advanced
English
Advanced

Work Experience

Senior Research Analyst at Markert Research & Consumer Insights
January 1, 2020 - Present
Conducting qualitative and quantitative research for various clients in the banking sector, analyzing data with statistical tools such as SPSS and Stata, and presenting strategic insights for decision-making.
Research Consultant at Ministère de la Santé
January 1, 2018 - January 1, 2020
Developed client studies and health-related qualitative and quantitative analyses, providing recommendations based on the results and coordinating with various stakeholders.
Research Analyst at Banco Santander
January 1, 2007 - January 1, 2017
Designed and analyzed customer studies and brand perception, coordinating marketing department insights and presenting results to management.
Market Research Intern at Unilever Company
January 1, 2005 - January 1, 2006
Assisted with market studies and coordinated with external research partners to present findings.

Education

Master in Statistical Information Analysis at UNTREF
January 1, 2013 - January 1, 2015
Bachelor's in Sociology at U.B.A
January 1, 2006 - April 24, 2026

Qualifications

BID Leadership Certificate
September 1, 2024 - April 24, 2026

Industry Experience

Financial Services, Healthcare, Government