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Hi, I’m Mercy Akuamoah. I’m a Digital Marketing & Omnichannel Lead with 8+ years of experience designing and executing data-driven marketing strategies across European markets. I excel at shaping customer journeys, segmentation, CRM activation, and multichannel campaigns within regulated, cross-functional environments. I’m known for aligning marketing, commercial, and operational stakeholders to drive measurable growth, boost engagement, and optimise performance. I fuse strategic thinking with hands-on execution to deliver structured, scalable, and compliant initiatives that are results-oriented. I thrive in collaborative settings and enjoy translating complex data into actionable plans that benefit both the customer and the business.…Hi, I’m Mercy Akuamoah. I’m a Digital Marketing & Omnichannel Lead with 8+ years of experience designing and executing data-driven marketing strategies across European markets. I excel at shaping customer journeys, segmentation, CRM activation, and multichannel campaigns within regulated, cross-functional environments. I’m known for aligning marketing, commercial, and operational stakeholders to drive measurable growth, boost engagement, and optimise performance. I fuse strategic thinking with hands-on execution to deliver structured, scalable, and compliant initiatives that are results-oriented. I thrive in collaborative settings and enjoy translating complex data into actionable plans that benefit both the customer and the business.

Mercy Akuamoah

Digital Marketer, Marketing Strategist, Marketing Consultant, +2

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Hi, I’m Mercy Akuamoah. I’m a Digital Marketing & Omnichannel Lead with 8+ years of experience designing and executing data-driven marketing strategies across European markets. I excel at shaping customer journeys, segmentation, CRM activation, and multichannel campaigns within regulated, cross-functional environments. I’m known for aligning marketing, commercial, and operational stakeholders to drive measurable growth, boost engagement, and optimise performance. I fuse strategic thinking with hands-on execution to deliver structured, scalable, and compliant initiatives that are results-oriented. I thrive in collaborative settings and enjoy translating complex data into actionable plans that benefit both the customer and the business.…Hi, I’m Mercy Akuamoah. I’m a Digital Marketing & Omnichannel Lead with 8+ years of experience designing and executing data-driven marketing strategies across European markets. I excel at shaping customer journeys, segmentation, CRM activation, and multichannel campaigns within regulated, cross-functional environments. I’m known for aligning marketing, commercial, and operational stakeholders to drive measurable growth, boost engagement, and optimise performance. I fuse strategic thinking with hands-on execution to deliver structured, scalable, and compliant initiatives that are results-oriented. I thrive in collaborative settings and enjoy translating complex data into actionable plans that benefit both the customer and the business.

Available to hire

Hi, I’m Mercy Akuamoah. I’m a Digital Marketing & Omnichannel Lead with 8+ years of experience designing and executing data-driven marketing strategies across European markets. I excel at shaping customer journeys, segmentation, CRM activation, and multichannel campaigns within regulated, cross-functional environments. I’m known for aligning marketing, commercial, and operational stakeholders to drive measurable growth, boost engagement, and optimise performance.

I fuse strategic thinking with hands-on execution to deliver structured, scalable, and compliant initiatives that are results-oriented. I thrive in collaborative settings and enjoy translating complex data into actionable plans that benefit both the customer and the business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Italian

Fluent

Spanish; Castilian

Advanced

Work Experience

EU eCommerce & Media Lead (Amazon & D2C) at Unilever

December 1, 2024 - February 1, 2026

Led cross-functional teams (10–15) across Content, Pack Design, R&D, Supply Chain, Legal/Regulatory and Commercial to deliver compliant, brand-consistent product launches across 8 EU markets (Germany, France, Netherlands, Belgium, Spain, Italy, Poland & Sweden). Designed and implemented Go-to-Market activation strategies, aligning digital campaigns with commercial and operational objectives. Coordinated end-to-end product launch workflows, improving process clarity and reducing delivery delays. Managed segmentation, localisation, and digital content optimisation for 60+ launches, achieving 80% of targets within six months. Developed KPI dashboards and performance reporting frameworks to monitor conversion, engagement, and ROI across markets. Collaborated with commercial and operations teams for forecasting, pricing alignment, and demand planning. Contributed to AI-driven automation initiatives to optimise pricing and operational workflows. Planned and executed Retail Media campaigns,

Digital Manager – NIVEA at Beiersdorf

January 1, 2024 - December 1, 2024

Designed and implemented SEO / GEO & SEA strategies, achieving a +200% increase in qualified traffic. Developed and launched an eCRM programme to improve retention and loyalty, increasing open rates by +30% through advanced segmentation and personalisation. Led the first integrated 360° campaign, aligning Brand, Sales, and Trade teams under a unified roadmap, delivering +25% higher performance than previous siloed initiatives. Managed a £1M annual budget across the UK, Ireland, and Nordic markets. Monitored KPIs related to awareness, engagement, conversion, and retention, presenting insights and optimisation recommendations to senior stakeholders. Delivered digital capability training sessions to senior teams, supporting change management and digital adoption initiatives within a European forum.

Media Executive – UK & Ireland (NIVEA, Eucerin & Elastoplast) at Beiersdorf

December 1, 2021 - January 1, 2024

Managed £12M+ media budgets, achieving a +46% ROI improvement on Paid Social campaigns. Oversaw day-to-day coordination with media, influencer, search, and PR agencies, ensuring synergy and consistent execution across channels. Designed and implemented a cross-functional collaboration framework (Marketing, Sales, Trade), later adopted across the EU. Introduced MMM/ROI analysis models and global best practices for media optimisation. Recognised twice with the “Best Marketing Performance of the Month” award for optimising digital campaigns across Meta, Pinterest, and TikTok, and for integrating Amazon Media into the omnichannel strategy, delivering measurable impact on ROI and brand visibility.

Media Executive / Account Manager at tmwi

February 1, 2018 - December 1, 2021

Managed multi-channel campaigns for B2B and B2C clients in the automotive, home, and retail sectors (Bristan, MG, Cosentino, Royal Mint). Conducted data and market insights analysis, increasing MG’s market penetration by +30%. Managed regional budgets and mentored junior team members.