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I'm Mercy Akuamoah, a Digital Marketing & eCommerce Manager with 8+ years delivering high-performing, multi-market campaigns in the beauty and FMCG sectors. I specialize in paid media, eCommerce, and full-funnel campaigns, using data-driven optimization, A/B testing, and performance analysis to drive measurable impact (ROAS, CVR, and traffic growth). I have managed large-scale budgets and campaigns across Meta, Google, and retail media platforms, with strong expertise in campaign setup, performance monitoring, and conversion optimization across D2C and marketplace environments. I lead end-to-end digital initiatives with a collaborative, cross-functional approach, translating strategy into localisation and creative briefs, while continually testing and refining to improve engagement and conversion. I’m passionate about turning data into actionable insights and partner-facing leadership to drive business targets across EU markets.…I'm Mercy Akuamoah, a Digital Marketing & eCommerce Manager with 8+ years delivering high-performing, multi-market campaigns in the beauty and FMCG sectors. I specialize in paid media, eCommerce, and full-funnel campaigns, using data-driven optimization, A/B testing, and performance analysis to drive measurable impact (ROAS, CVR, and traffic growth). I have managed large-scale budgets and campaigns across Meta, Google, and retail media platforms, with strong expertise in campaign setup, performance monitoring, and conversion optimization across D2C and marketplace environments. I lead end-to-end digital initiatives with a collaborative, cross-functional approach, translating strategy into localisation and creative briefs, while continually testing and refining to improve engagement and conversion. I’m passionate about turning data into actionable insights and partner-facing leadership to drive business targets across EU markets.

Mercy Akuamoah

Digital Marketer, Marketing Strategist, Marketing Consultant, +7

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I'm Mercy Akuamoah, a Digital Marketing & eCommerce Manager with 8+ years delivering high-performing, multi-market campaigns in the beauty and FMCG sectors. I specialize in paid media, eCommerce, and full-funnel campaigns, using data-driven optimization, A/B testing, and performance analysis to drive measurable impact (ROAS, CVR, and traffic growth). I have managed large-scale budgets and campaigns across Meta, Google, and retail media platforms, with strong expertise in campaign setup, performance monitoring, and conversion optimization across D2C and marketplace environments. I lead end-to-end digital initiatives with a collaborative, cross-functional approach, translating strategy into localisation and creative briefs, while continually testing and refining to improve engagement and conversion. I’m passionate about turning data into actionable insights and partner-facing leadership to drive business targets across EU markets.…I'm Mercy Akuamoah, a Digital Marketing & eCommerce Manager with 8+ years delivering high-performing, multi-market campaigns in the beauty and FMCG sectors. I specialize in paid media, eCommerce, and full-funnel campaigns, using data-driven optimization, A/B testing, and performance analysis to drive measurable impact (ROAS, CVR, and traffic growth). I have managed large-scale budgets and campaigns across Meta, Google, and retail media platforms, with strong expertise in campaign setup, performance monitoring, and conversion optimization across D2C and marketplace environments. I lead end-to-end digital initiatives with a collaborative, cross-functional approach, translating strategy into localisation and creative briefs, while continually testing and refining to improve engagement and conversion. I’m passionate about turning data into actionable insights and partner-facing leadership to drive business targets across EU markets.

Available to hire

I’m Mercy Akuamoah, a Digital Marketing & eCommerce Manager with 8+ years delivering high-performing, multi-market campaigns in the beauty and FMCG sectors. I specialize in paid media, eCommerce, and full-funnel campaigns, using data-driven optimization, A/B testing, and performance analysis to drive measurable impact (ROAS, CVR, and traffic growth). I have managed large-scale budgets and campaigns across Meta, Google, and retail media platforms, with strong expertise in campaign setup, performance monitoring, and conversion optimization across D2C and marketplace environments.

I lead end-to-end digital initiatives with a collaborative, cross-functional approach, translating strategy into localisation and creative briefs, while continually testing and refining to improve engagement and conversion. I’m passionate about turning data into actionable insights and partner-facing leadership to drive business targets across EU markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Italian

Fluent

Spanish; Castilian

Advanced

Work Experience

EU eCommerce & Media Lead (Amazon & D2C) at Unilever

December 1, 2024 - February 1, 2026

Led cross-functional teams (10–15) across Content, Pack Design, R&D, Supply Chain, Legal/Regulatory and Commercial to deliver compliant, brand-consistent product launches across 8 EU markets (Germany, France, Netherlands, Belgium, Spain, Italy, Poland & Sweden). Designed and implemented Go-to-Market activation strategies, aligning digital campaigns with commercial and operational objectives. Coordinated end-to-end product launch workflows, improving process clarity and reducing delivery delays. Managed segmentation, localisation, and digital content optimisation for 60+ launches, achieving 80% of targets within six months. Developed KPI dashboards and performance reporting frameworks to monitor conversion, engagement, and ROI across markets. Collaborated with commercial and operations teams for forecasting, pricing alignment, and demand planning. Contributed to AI-driven automation initiatives to optimise pricing and operational workflows. Planned and executed Retail Media campaigns,

Digital Manager – NIVEA at Beiersdorf

January 1, 2024 - December 1, 2024

Designed and implemented SEO / GEO & SEA strategies, achieving a +200% increase in qualified traffic. Developed and launched an eCRM programme to improve retention and loyalty, increasing open rates by +30% through advanced segmentation and personalisation. Led the first integrated 360° campaign, aligning Brand, Sales, and Trade teams under a unified roadmap, delivering +25% higher performance than previous siloed initiatives. Managed a £1M annual budget across the UK, Ireland, and Nordic markets. Monitored KPIs related to awareness, engagement, conversion, and retention, presenting insights and optimisation recommendations to senior stakeholders. Delivered digital capability training sessions to senior teams, supporting change management and digital adoption initiatives within a European forum.

Media Executive – UK & Ireland (NIVEA, Eucerin & Elastoplast) at Beiersdorf

December 1, 2021 - January 1, 2024

Managed £12M+ media budgets, achieving a +46% ROI improvement on Paid Social campaigns. Oversaw day-to-day coordination with media, influencer, search, and PR agencies, ensuring synergy and consistent execution across channels. Designed and implemented a cross-functional collaboration framework (Marketing, Sales, Trade), later adopted across the EU. Introduced MMM/ROI analysis models and global best practices for media optimisation. Recognised twice with the “Best Marketing Performance of the Month” award for optimising digital campaigns across Meta, Pinterest, and TikTok, and for integrating Amazon Media into the omnichannel strategy, delivering measurable impact on ROI and brand visibility.

Media Executive / Account Manager at TMWi (Media Agency)

February 19, 2018 - December 3, 2021

Managed and optimised multi-channel paid campaigns across social platforms for B2B and B2C clients; analysed campaign and market data to improve targeting, performance, and ROI (+30% market penetration for MG); managed budgets across regional accounts; supported client management and mentored junior team members.