I'm a multidisciplinary designer bridging brand identity, UI/UX, and digital strategy with 6+ years of experience. I help brands connect with audiences through thoughtful design and practical digital solutions. My work has delivered measurable results—boosting social media engagement, improving email performance, saving development costs, building communities, and mentoring by sharing knowledge through courses and workshops.…

Merck Holwa

I'm a multidisciplinary designer bridging brand identity, UI/UX, and digital strategy with 6+ years of experience. I help brands connect with audiences through thoughtful design and practical digital solutions. My work has delivered measurable results—boosting social media engagement, improving email performance, saving development costs, building communities, and mentoring by sharing knowledge through courses and workshops.…

Available to hire

I’m a multidisciplinary designer bridging brand identity, UI/UX, and digital strategy with 6+ years of experience. I help brands connect with audiences through thoughtful design and practical digital solutions.

My work has delivered measurable results—boosting social media engagement, improving email performance, saving development costs, building communities, and mentoring by sharing knowledge through courses and workshops.

See more

Language

Arabic
Fluent
English
Fluent

Work Experience

Graphic Designer at RG Media
April 1, 2025 - March 1, 2026
Established streamlined design workflows for cross-functional teams; built comprehensive brand identities including logos, guidelines, and visual systems; conducted UX/U I research and created wireframes for web and mobile apps; designed digital and print assets such as banners and posters; managed live streaming environments across social platforms; engineered a user-friendly Bot UI to boost engagement.
Brand Development Specialist at Cols Academy (freelance)
September 1, 2024 - December 1, 2024
Developed a comprehensive brand strategy, including positioning, messaging frameworks, and visual identity; produced brand guidelines, logos, templates, and visuals; ensured marketing assets were aligned with education-sector needs and supported daily marketing content.
Multi-disciplinary Designer & Digital Consultant at Self-Employed (Remote)
March 1, 2019 - November 1, 2024
Increased social media reach and engagement by 500% through systematic content creation; saved $300K in development costs by leading cross-platform PWAs and mobile app projects from concept to launch; achieved 100% email deliverability and 50%+ open rates via optimization; improved organic search impressions and clicks by 15% with SEO-focused initiatives; led comprehensive rebranding across platforms; rebuilt and optimized company website for speed, security, UX, and SEO; engineered a user-friendly Bot UI attracting 100+ daily active users; created the '100x Challenge' community (2,000+ members; saved $50K in marketing costs); developed course materials contributing to a 20% average annual enrollment increase (peaks 400–800%).
Freelance Designer at Recent Client Projects
January 1, 2023 - January 1, 2024
Analyzed brand performance and developed strategic presentations for the chairman's personal brand; produced visuals for a meme coin project launch; collaborated with Wupp Media UK on 15+ clients across hospitality, e-commerce, education, and media; instructed graphic design courses to 100+ students at the National Education Network; notable clients include Mr. Espresso, Uruk Company, Es card Academy, PNW Furniture, Gemini Studio.

Education

Bachelor of Science in Computer Science at University of the People
January 11, 2030 - March 22, 2026
Bachelor of Arts in Physics at Tishreen University
September 1, 2014 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Education, Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality, Other