Creative Director and Designer with 6+ years of experience building brand identities, visual system frameworks, and digital experiences across print, web, and mobile. Background includes art-focused training paired with a science degree foundation, helping turn strategy into design that performs. Known for leading end-to-end rebrands and design systems, running UX/UI research and prototypes, and translating creative direction into scalable assets and faster production workflows—while maintaining strong brand consistency across channels.…

Mereck Holwa

Creative Director and Designer with 6+ years of experience building brand identities, visual system frameworks, and digital experiences across print, web, and mobile. Background includes art-focused training paired with a science degree foundation, helping turn strategy into design that performs. Known for leading end-to-end rebrands and design systems, running UX/UI research and prototypes, and translating creative direction into scalable assets and faster production workflows—while maintaining strong brand consistency across channels.…

Available to hire

Creative Director and Designer with 6+ years of experience building brand identities, visual system frameworks, and digital experiences across print, web, and mobile. Background includes art-focused training paired with a science degree foundation, helping turn strategy into design that performs.

Known for leading end-to-end rebrands and design systems, running UX/UI research and prototypes, and translating creative direction into scalable assets and faster production workflows—while maintaining strong brand consistency across channels.

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Skills

Experience Level

Language

Arabic
Fluent
English
Fluent

Work Experience

Senior Graphic Designer at RG Media
April 1, 2025 - March 31, 2026
Owned visual direction for brand identity projects, delivering logos, design guidelines, and cohesive visual systems for multiple clients simultaneously. Conducted UX/UI research and produced wireframes and prototypes for web and mobile applications to ensure design decisions reflected user behavior. Established streamlined design workflows and cross-functional collaboration systems to reduce turnaround times across the creative team. Designed high-impact digital and print assets—banners, posters, social content, and editorial thumbnails—maintaining brand consistency at scale.
Freelance Senior Designer at Client Projects
February 1, 2025 - March 31, 2025
Health Road: developed a personal brand identity and daily visual marketing content to elevate the chairman’s public presence. Wupp Media UK: designed launch visuals and brand assets for a crypto project, producing market-ready creative from brief to delivery.
Brand Identity Designer at Cols Academy (Freelance)
September 1, 2024 - December 31, 2024
Crafted a full brand identity system including positioning, visual identity, messaging framework, and design guidelines. Designed and built a responsive website using a user-centric UX/UI approach and WordPress custom development.
Creative Director & Senior Designer at M Studio
March 1, 2019 - November 30, 2024
Led a comprehensive rebranding initiative across all platforms, defining visual language, tone, and creative direction from the ground up. Designed robust visual content systems enabling daily output of 3–10 high-quality creative pieces across social, email, and digital channels. Led UI/UX design and development of cross-platform PWA and mobile applications, saving $300K in development costs through design-led technical decisions. Engineered a user-friendly Bot UI (Retraitement Catcher) attracting 100+ daily active users, handling full design and product experience. Rebuilt and optimized the company website to improve speed, UX, visual consistency, and SEO performance. Managed live streaming environments and motion design across social platforms, producing dynamic visual content at scale. Grew social media reach and engagement by 500% through systematic, brand-consistent visual direction and content creation.
Brand & Visual Designer
January 1, 2016 - December 31, 2022
Delivered brand identities, visual systems, and marketing campaigns for 15+ clients across hospitality, e-commerce, education, and media. Work included logo design, print design, digital content, and social media assets for clients ranging from local institutions to regional e-commerce platforms. Instructed graphic design courses to 100+ students at the National Education Network, developing course materials and practical design curricula. Notable clients: Mr. Espresso, Urok Company, Ecard Academy, PNW Furniture, Gemini Studio, Namazone, Nawafez Advertising.

Education

B.S, Computer Science at University of the People
January 11, 2030 - August 3, 2026
Graphic Design Specialisation at CalArts via Coursera
January 11, 2030 - August 3, 2026
UI/UX Design Specialisation at CalArts via Coursera
January 11, 2030 - August 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Education, Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality, Other, Healthcare, Consumer Goods