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I’m Merry Carlina, a senior multimedia and graphic designer and creative director with 10 years of experience building brand visuals and digital design systems across fintech, crypto, edutech, e-commerce, and impact-focused technology. I lead end-to-end creative work—from brand identity and campaign assets to event key visuals and motion content—translating complex product ideas into clear, on-brand storytelling for both B2C and B2B audiences. I work fully remote from Jakarta with a strong async, multi-timezone track record. I also run my own Creative-as-a-Service studio, helping startups and SMEs with ongoing brand, digital, and content design. To stay fast without losing craft, I use an AI-augmented workflow (for ideation, image and video generation, and LLM-assisted creative direction) alongside professional tools like Adobe Photoshop/Illustrator/InDesign and Figma.…I’m Merry Carlina, a senior multimedia and graphic designer and creative director with 10 years of experience building brand visuals and digital design systems across fintech, crypto, edutech, e-commerce, and impact-focused technology. I lead end-to-end creative work—from brand identity and campaign assets to event key visuals and motion content—translating complex product ideas into clear, on-brand storytelling for both B2C and B2B audiences. I work fully remote from Jakarta with a strong async, multi-timezone track record. I also run my own Creative-as-a-Service studio, helping startups and SMEs with ongoing brand, digital, and content design. To stay fast without losing craft, I use an AI-augmented workflow (for ideation, image and video generation, and LLM-assisted creative direction) alongside professional tools like Adobe Photoshop/Illustrator/InDesign and Figma.

Merry Carlina

Designer, Brand Designer, Poster Designer, +5

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I’m Merry Carlina, a senior multimedia and graphic designer and creative director with 10 years of experience building brand visuals and digital design systems across fintech, crypto, edutech, e-commerce, and impact-focused technology. I lead end-to-end creative work—from brand identity and campaign assets to event key visuals and motion content—translating complex product ideas into clear, on-brand storytelling for both B2C and B2B audiences. I work fully remote from Jakarta with a strong async, multi-timezone track record. I also run my own Creative-as-a-Service studio, helping startups and SMEs with ongoing brand, digital, and content design. To stay fast without losing craft, I use an AI-augmented workflow (for ideation, image and video generation, and LLM-assisted creative direction) alongside professional tools like Adobe Photoshop/Illustrator/InDesign and Figma.…I’m Merry Carlina, a senior multimedia and graphic designer and creative director with 10 years of experience building brand visuals and digital design systems across fintech, crypto, edutech, e-commerce, and impact-focused technology. I lead end-to-end creative work—from brand identity and campaign assets to event key visuals and motion content—translating complex product ideas into clear, on-brand storytelling for both B2C and B2B audiences. I work fully remote from Jakarta with a strong async, multi-timezone track record. I also run my own Creative-as-a-Service studio, helping startups and SMEs with ongoing brand, digital, and content design. To stay fast without losing craft, I use an AI-augmented workflow (for ideation, image and video generation, and LLM-assisted creative direction) alongside professional tools like Adobe Photoshop/Illustrator/InDesign and Figma.

Available to hire

I’m Merry Carlina, a senior multimedia and graphic designer and creative director with 10 years of experience building brand visuals and digital design systems across fintech, crypto, edutech, e-commerce, and impact-focused technology. I lead end-to-end creative work—from brand identity and campaign assets to event key visuals and motion content—translating complex product ideas into clear, on-brand storytelling for both B2C and B2B audiences.

I work fully remote from Jakarta with a strong async, multi-timezone track record. I also run my own Creative-as-a-Service studio, helping startups and SMEs with ongoing brand, digital, and content design. To stay fast without losing craft, I use an AI-augmented workflow (for ideation, image and video generation, and LLM-assisted creative direction) alongside professional tools like Adobe Photoshop/Illustrator/InDesign and Figma.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Indonesian

Fluent

Work Experience

Senior Graphic Designer at PEXX

November 1, 2025 - Present

Lead senior graphic design output for marketing campaigns, product launches, and community engagement for a Singapore-based crypto-to-fiat platform. Design end-to-end brand assets including social creatives, in-app banners, landing visuals, and event collateral. Collaborate with marketing, product, and growth teams across multiple time zones and translate fintech/blockchain concepts into accessible, on-brand visuals for B2C and B2B audiences. Apply AI-augmented workflows (image/video generation and LLM-assisted direction) while maintaining brand quality control.

Senior Graphic Designer at The Digital Economist

July 1, 2025 - November 30, 2025

Designed visual content for international thought-leadership programs spanning AI, blockchain, sustainability, decentralization, and policy. Created executive-level publication design, event collateral, and report layouts for a globally distributed audience of policymakers, investors, and innovators. Helped develop and maintain consistent visual identity across publications, social media, fellowship programs, and event materials while collaborating with senior leadership and a remote international team on tight editorial deadlines.

Founder & Creative Director — Creative-as-a-Service (Design Agency) at Octium Studio

November 1, 2023 - Present

Run a subscription-based Creative-as-a-Service design studio delivering ongoing brand identity, digital design, illustration, and content creation for startups, SMEs, and personal brand clients. Manage the full client lifecycle including scoping, onboarding, creative direction, production, revision rounds, and final delivery across rolling retainers. Lead key visual (KV) design and large-format event branding for major corporate anniversaries, conferences, summits, and awards events, including LED stage motion content and animated brand reveals optimized for high-resolution backdrops. Integrate AI tools into the studio workflow to improve turnaround time while preserving craft.

Senior Graphic Designer at Feazer

February 1, 2023 - October 31, 2023

Delivered high-volume graphic design output across multiple simultaneous client accounts in a subscription-based agency model. Produced social media assets, presentation decks, marketing collateral, and brand refresh work, adapting quickly to different industries and brand voices. Managed competing deadlines and client briefs in a fast-turnaround environment while meeting SLA commitments consistently.

Book Cover Illustrator (Freelance) at MentorGue

June 1, 2019 - September 30, 2021

Illustrated and designed multiple educational book covers for an edutech publisher. Worked from editorial briefs to create cover concepts aligned with each book’s subject and target student audience.

Graphic Designer at Finfolk

April 1, 2019 - July 31, 2019

Designed editorial graphics, social media content, and marketing visuals for a financial media and content brand focused on personal finance.

Senior Graphic Designer at NuMoney → LandX → ICX

June 1, 2018 - September 30, 2022

Built and maintained visual identity and marketing/product design assets from launch through scale-up for a cryptocurrency exchange and later an equity crowdfunding platform. Designed campaign creatives, investor pitch materials, social media content, web banners, and product UI illustrations during the LandX/ICX era.

Creative Director (Promoted from Senior Graphic Designer) at NuMoney → LandX → ICX

June 1, 2018 - February 28, 2023

Owned and evolved the company’s brand system across two full rebrands (NuMoney → LandX → ICX) while maintaining customer trust throughout each transition. Led creative direction across marketing campaigns, investor communications, and product UI assets during the equity crowdfunding era. As Creative Director, led the in-house creative team, mentored junior designers, and set visual direction across marketing and product touchpoints. Partnered with marketing, product, and compliance teams to ensure creative met Indonesian financial regulatory standards and brand guidelines.

Senior Graphic Designer (Concurrent role) at Stock Up Indonesia

May 1, 2018 - June 30, 2022

Translated complex stock market and investment concepts into clear and engaging visual content for first-time retail investors. Designed branded educational content, course materials, social media campaigns, infographics, and event collateral for a growing investor education audience while balancing creative direction across two fintech brands owned by the same founder.

Graphic Designer at AsmaraKu (FAVO & Outerbloom)

May 1, 2017 - December 31, 2017

Created product photography retouching, marketing campaigns, web banners, packaging, and promotional materials across three sister lifestyle/e-commerce brands. Supported peak-season promotions including Valentine’s Day, Mother’s Day, and major shopping events.

Junior Graphic Designer (Contract) at King Living

April 1, 2016 - September 30, 2016

Contributed to in-house creative output for a premium furniture retailer with international showrooms. Gained experience working in an Australian design environment through marketing collateral and retail/showroom creative deliverables.