Mersen Arabzadeh

Provide editorial guidance on news selection, investigative writing, fact-checking, editing, and narrative development; produce, edit, and evaluate five narrative-driven podcasts per week; shape editorial content and storytelling direction to strengthen accuracy, clarity, and audience engagement (grew Instagram audience from 650K to 1.1M followers over two years); conduct and supervise fact-checking processes to ensure journalistic credibility and reliability; monitor social media trends, engagement metrics, and audience behavior to optimize content strategies; deliver data-driven insights to expand reach, visibility, and story impact; supervise cross-platform publishing while maintaining editorial standards and integrity.

Drove user insights and purchased data to uncover actionable insights; analyzed company social media pages for audience engagement and content effectiveness; conducted user research surveys to gather insights and align strategies; investigated market trends and competitor actions to identify new opportunities; proposed strategies to optimize the purchase experience and increase sales.

Worked on over 10 different businesses and led their social media strategy; provided ideas for producing content and copywriting; created and maintained digital marketing content and campaigns; guided branding and marketing efforts.