Meri Grigoryan

Own end-to-end growth strategy for B2B client accounts, leading marketing initiatives across paid, SEO, content, email, affiliate, and partnerships. Serve as primary strategic partner to client leadership, leading executive syncs and driving alignment on quarterly priorities. Drive GTM strategy and product positioning, turning client offerings into channel-ready messaging and funnel design. Partner with clients on product development, translating performance data into product moves. Lead business development for client accounts, turning market signals and performance data into prioritized growth initiatives. Own UGC creator and affiliate partnerships end-to-end, from influencer sourcing and contracting through brief execution, content QA, and performance reporting. Design and run marketing experiments across acquisition, activation, and retention, scaling winning tests into portfolio-wide playbooks. Unlock new revenue channels through partner sourcing, relationship management, and comp

Led SADA's presence at DigiTec'24, Armenia's largest tech expo, owning operations, lead capture, and post-event stakeholder follow-up. Managed LinkedIn content strategy and community engagement, strengthening brand visibility across the regional tech and research community. Built CRM and outreach workflows in HubSpot, organizing stakeholder data and communication cadences for lead-up campaigns.