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Hi, I’m Meri Grigoryan, a strategic marketing growth operator bridging marketing, product, and partnerships. I own GTM strategy, product positioning, experimentation, and partner management for fintech and e-commerce clients, leading end-to-end growth initiatives that deliver 150% YoY revenue growth and 21x ROAS. I partner with client leadership to translate data into actionable product moves, design channel-ready messaging, and unlock new revenue through partnerships and AI-powered workflows that speed up decision-making. I thrive in fast-paced environments and enjoy turning big ideas into repeatable, testable playbooks.…Hi, I’m Meri Grigoryan, a strategic marketing growth operator bridging marketing, product, and partnerships. I own GTM strategy, product positioning, experimentation, and partner management for fintech and e-commerce clients, leading end-to-end growth initiatives that deliver 150% YoY revenue growth and 21x ROAS. I partner with client leadership to translate data into actionable product moves, design channel-ready messaging, and unlock new revenue through partnerships and AI-powered workflows that speed up decision-making. I thrive in fast-paced environments and enjoy turning big ideas into repeatable, testable playbooks.

Meri Grigoryan

Growth Marketer, Marketing Strategist, Marketer, +2

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Hi, I’m Meri Grigoryan, a strategic marketing growth operator bridging marketing, product, and partnerships. I own GTM strategy, product positioning, experimentation, and partner management for fintech and e-commerce clients, leading end-to-end growth initiatives that deliver 150% YoY revenue growth and 21x ROAS. I partner with client leadership to translate data into actionable product moves, design channel-ready messaging, and unlock new revenue through partnerships and AI-powered workflows that speed up decision-making. I thrive in fast-paced environments and enjoy turning big ideas into repeatable, testable playbooks.…Hi, I’m Meri Grigoryan, a strategic marketing growth operator bridging marketing, product, and partnerships. I own GTM strategy, product positioning, experimentation, and partner management for fintech and e-commerce clients, leading end-to-end growth initiatives that deliver 150% YoY revenue growth and 21x ROAS. I partner with client leadership to translate data into actionable product moves, design channel-ready messaging, and unlock new revenue through partnerships and AI-powered workflows that speed up decision-making. I thrive in fast-paced environments and enjoy turning big ideas into repeatable, testable playbooks.

Available to hire

Hi, I’m Meri Grigoryan, a strategic marketing growth operator bridging marketing, product, and partnerships. I own GTM strategy, product positioning, experimentation, and partner management for fintech and e-commerce clients, leading end-to-end growth initiatives that deliver 150% YoY revenue growth and 21x ROAS.

I partner with client leadership to translate data into actionable product moves, design channel-ready messaging, and unlock new revenue through partnerships and AI-powered workflows that speed up decision-making. I thrive in fast-paced environments and enjoy turning big ideas into repeatable, testable playbooks.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Russian

Advanced

Armenian

Fluent

Work Experience

Growth Lead Associate at Azarian Growth Agency

January 1, 2025 - Present

Own end-to-end growth strategy for B2B client accounts, leading marketing initiatives across paid, SEO, content, email, affiliate, and partnerships. Serve as primary strategic partner to client leadership, leading executive syncs and driving alignment on quarterly priorities. Drive GTM strategy and product positioning, turning client offerings into channel-ready messaging and funnel design. Partner with clients on product development, translating performance data into product moves. Lead business development for client accounts, turning market signals and performance data into prioritized growth initiatives. Own UGC creator and affiliate partnerships end-to-end, from influencer sourcing and contracting through brief execution, content QA, and performance reporting. Design and run marketing experiments across acquisition, activation, and retention, scaling winning tests into portfolio-wide playbooks. Unlock new revenue channels through partner sourcing, relationship management, and comp

Marketing Intern at SADA (An Insight Company)

January 1, 2024 - January 1, 2025

Led SADA's presence at DigiTec'24, Armenia's largest tech expo, owning operations, lead capture, and post-event stakeholder follow-up. Managed LinkedIn content strategy and community engagement, strengthening brand visibility across the regional tech and research community. Built CRM and outreach workflows in HubSpot, organizing stakeholder data and communication cadences for lead-up campaigns.