Implemented cross-channel marketing and advertising campaigns. Responsible for handling B2B and B2C client marketing campaigns, from planning to optimization. Created testing plans for social media campaigns, leading to improvements within two months. Collaborated with retail influencers and ambassadors to expand brand reach and credibility. Implemented and managed email marketing campaigns, achieving a 2% improvement in click-through rates. Encouraged user-generated content and testimonials to build trust and authenticity. Developed and launched targeted email campaigns to communicate with customers, share retail tips, and promote products and services. Collaborated with third-party agencies, design, and SEO teams to plan and execute seasonal promotions. Developing and implementing comprehensive digital marketing strategies to drive online traffic, generate leads, and increase brand visibility. Managed social media across LinkedIn, Facebook and Instagram. Developed and executed email