I’m Mete Topaç, a social media specialist based in İstanbul with 4+ years of experience across agency, brand, and recruitment marketing.

About

I’m Mete Topaç, a social media specialist based in İstanbul with 4+ years of experience across agency, brand, and recruitment marketing. I develop YouTube and social content ideas, write copy for Shorts and community posts, and build publishing plans based on performance insights. I also coordinate multilingual localisation and keep terminology consistent across projects.

At BuKafa Medya, I currently work on Go Türkiye YouTube content, preparing Turkish production briefs and supporting international subtitle/localisation workflows. I’m hands-on with performance reporting tools, and I use AI voiceover direction and pronunciation prompts (ElevenLabs) to match English-language editorial guidelines. Previously, I planned recruitment campaigns, monitored analytics, and produced/directed digital events end-to-end.

  • 5 years' experience
  • Joined October 2026

Languages

  • TurkishFluent
  • EnglishIntermediate

Industry experience

  • Media & Entertainment
  • Professional Services

Work experience· 5 roles

Senior Social Media Specialist · BuKafa MedyaSep 2024 – Present · 2 yrs 3 mos

Develop headlines, descriptions, community posts, Shorts copy, and series content for the Go Türkiye YouTube channel following its English-language editorial guidelines. Plan content concepts and prepare Turkish production briefs including format, duration, locations, sound, narrative, and on-screen messaging. Coordinate multilingual subtitle and localisation work for international content and review copy for terminology and brand voice consistency. Contribute to destination and event-led campaign video concepts, storyboards, and production feedback. Use ElevenLabs for AI voiceover direction and pronunciation prompts for English-language videos.

Social Media and Event Specialist · Toptalent.coFeb 2022 – Sep 2024 · 2 yrs 8 mos

Planned and published social media content and recruitment programme campaigns across company channels. Monitored programme applications and page views using Google Analytics and Meta Business Suite to support reporting and content decisions. Developed and hosted digital events, including moderation and live direction, and coordinated content and event delivery with relevant teams.

Digital Project Assistant · Devridaim EnstitüsüJun 2021 – Jan 2022 · 8 mos

Supported digital project work at a cultural/educational institute, contributing to day-to-day coordination and delivery tasks.

Sales Representative Intern · Adco GıdaSep 2019 – Dec 2019 · 4 mos
Field Representative · UNICEFNov 2017 – Feb 2018 · 4 mos

Education

Economics · Istanbul University2016 – 2020
Banking and Insurance · Anadolu University2018 – 2020

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