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Hi, I’m Metta Jayanti, a Creative Director with a Bachelor of Business Management from Prasetiya Mulya University. I’ve built a career blending creative direction, brand storytelling, marketing, and client relationship management, with practical experience in the fashion industry. I’m motivated to bridge creativity and business to deliver authentic and engaging brand experiences, and I actively shape my identity in the industry by collaborating across teams and with media partners to elevate brands.…Hi, I’m Metta Jayanti, a Creative Director with a Bachelor of Business Management from Prasetiya Mulya University. I’ve built a career blending creative direction, brand storytelling, marketing, and client relationship management, with practical experience in the fashion industry. I’m motivated to bridge creativity and business to deliver authentic and engaging brand experiences, and I actively shape my identity in the industry by collaborating across teams and with media partners to elevate brands.

Metta Jayanti

Creative Director, Brand Designer, Marketing Strategist, +2

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Hi, I’m Metta Jayanti, a Creative Director with a Bachelor of Business Management from Prasetiya Mulya University. I’ve built a career blending creative direction, brand storytelling, marketing, and client relationship management, with practical experience in the fashion industry. I’m motivated to bridge creativity and business to deliver authentic and engaging brand experiences, and I actively shape my identity in the industry by collaborating across teams and with media partners to elevate brands.…Hi, I’m Metta Jayanti, a Creative Director with a Bachelor of Business Management from Prasetiya Mulya University. I’ve built a career blending creative direction, brand storytelling, marketing, and client relationship management, with practical experience in the fashion industry. I’m motivated to bridge creativity and business to deliver authentic and engaging brand experiences, and I actively shape my identity in the industry by collaborating across teams and with media partners to elevate brands.

Available to hire

Hi, I’m Metta Jayanti, a Creative Director with a Bachelor of Business Management from Prasetiya Mulya University. I’ve built a career blending creative direction, brand storytelling, marketing, and client relationship management, with practical experience in the fashion industry.

I’m motivated to bridge creativity and business to deliver authentic and engaging brand experiences, and I actively shape my identity in the industry by collaborating across teams and with media partners to elevate brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Final Cut Pro X

Intermediate

Shopify

Intermediate

Language

English

Advanced

Work Experience

Creative Director at IAM ARCHIVES

April 1, 2025 - Present

Oversee end-to-end creative direction and multi-channel campaigns; drive brand-building initiatives; collaborate with internal teams and external vendors; manage production budgets and logistics for release cycles.

Operations Manager / Digital Marketing Lead at St. Yarra

July 1, 2023 - December 1, 2025

Managed overall business operations including budgeting, supply chain, and strategic planning. Supported digital marketing initiatives (social promotion, campaign amplification, paid media coordination). Aligned offline and online channels to improve operational efficiency and customer experience. Tracked sales and forecasts to inform planning; led multiple workstreams and timelines; positioned St. Yarra for greater industry recognition (e.g., Jakarta Fashion Week 2026).

Creative Director at St. Yarra

January 1, 2019 - February 1, 2019

Led creative direction for St. Yarra Instagram portfolio; collaborated with teams to develop brand storytelling, campaigns, and runway-ready content. Managed client relationships and positioned the brand for industry visibility.

Creative Director at IAM ARCHIVES

January 1, 2018 - January 1, 2022

Lead end-to-end creative direction, from concept development to final campaign execution. Defined campaign goals, target audiences, and success metrics (KPIs) to support lead generation and brand-building initiatives. Overseen the execution of multi-channel marketing campaigns, including social media, email, PR, paid ads, and events. Delivered sustained sales growth by analyzing performance metrics, optimizing client interactions, and ensuring consistent service excellence. Coordinated closely with cross-functional teams including marketing, operations, PR, and external vendors. Worked with leading media partners across Indonesia and oversaw production budgets, merchandising, and logistics to ensure smooth release cycles for each collection.