Metzi Sampera

Founded and developed a product-led lifestyle brand rooted in Central American craft and contemporary brand storytelling. Led all aspects of the brand, including product design, visual identity, narrative positioning, and creative direction. Designed and illustrated products using a proprietary hand-burning technique as a core expressive and storytelling element. Coordinated with artisans across Guatemala and El Salvador to ensure quality, consistency, and scalability. Defined how products are communicated, worn, and understood, shaping a brand language for international audiences.

Contributed to the design and rollout of institutional communication systems supporting the implementation of the Ley Crecer Juntos in El Salvador. Translated public policy and early-childhood initiatives into clear, accessible visual narratives for private-sector and multi-stakeholder audiences. Designed editorial, event, and communication materials balancing clarity, sensitivity, and consistency at scale. Col laborated with institutional stakeholders to position social-impact initiatives within a coherent brand and communication framework.

Contributed to the design and rollout of institutional communication systems supporting Ley Crecer Juntos; translated policy into clear narratives for private-sector and multi-stakeholder audiences; designed editorial and event materials at scale; collaborated with stakeholders to position social-impact initiatives within a coherent brand framework.