Available to hire
Hi, I’m Muhammad Farid, an SEO Specialist and PPC Manager with over four years of experience. I love optimizing online visibility and managing Google Ads campaigns to drive real revenue growth. I’m very hands-on with SEO tactics including on-page, off-page, technical, and local SEO, and I use tools like Google Analytics, SEMrush, and Ahrefs to get measurable results.
I enjoy helping businesses improve their lead quality and organic traffic through precise keyword research and technical audits. I’ve worked in various markets including healthcare, real estate, and hospitality, and I’m always excited to take on new challenges to support growth and visibility.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
Pashto, Pushto
Fluent
English
Advanced
Urdu
Advanced
Hindi
Advanced
Work Experience
SEO Specialist & PPC Manager at MTBC - Carecloud.com
January 13, 2025 - PresentManaged Google Ads campaigns for US healthcare, generating 45 leads in 2 months at $44 CPA with 50% qualified leads. Refined audience targeting and keyword strategy to improve lead quality and minimize spam. Led SEO during CareCloud's website revamp, monitored traffic shifts, and improved lead flow post-launch. Resolved technical SEO issues including content hierarchy, indexing, crawling, image SEO, redirects, JS/CSS minify, and toxic backlinks. Achieved over 98% site health and eliminated technical SEO warnings/errors, improving crawlability. Supported Talkehr's SEO performance through technical auditing and fixes, and executed full SEO strategy for Diyar Resort including keyword research, on-page, technical, off-page, and local SEO improvements.
Seo Specialist at paddington.digital
July 1, 2024 - PresentPerformed blog and service page content writing, on-page, technical SEO, local SEO, and backlinking. Designed landing pages and wrote content. Improved intent and relevancy of existing content, increasing CTR from 2 clicks to 20 clicks per day within 45 days. Generated 10+ leads and 25+ inquiries organically in past 30 days.
Seo Expert at concisemedico.co.uk
November 15, 2024 - July 18, 2025Team lead for SEO efforts including topic research, keyword research, on-page SEO, technical SEO, and off-page SEO. Conducted competitor analysis, local SEO, and Google My Business optimization. Recovered website from Google HCU hit and increased organic traffic by 35% within six months. Post-recovery, site receives 50 to 60 organic leads per month adding revenue. Ensured SEO best practices adherence. Managed Meta and Google Ads campaigns targeting the UK market.
SEO Executive at Nexusideaspk.com
November 15, 2023 - July 18, 2025Led SEO team with responsibilities including topic research, keyword search, on-page, technical, and off-page SEO. Conducted competitor research and analysis. Managed lead generation campaigns via Meta Ads and Google Ads targeting Pakistani real estate market. Supported social media teams on YouTube, Facebook, and Pinterest. Performed email outreach for guest posting.
WordPress, SEO, ASO at Softechsquare.com
December 31, 2022 - July 18, 2025Designed and customized websites, fixed errors, and performed niche and keyword research. Conducted competitor analysis and implemented on-page, backlinking, and technical SEO audits with content and speed optimization. Performed App Store Optimization including niche/trend research, keyword research, title and description writing, and content optimization.
SEO Specialist & PPC Manager at MTBC - Carecloud.com
January 13, 2025 - PresentManaged Google Ads campaigns targeting the US healthcare sector, generating 45 leads in 2 months at a $44 CPA with 50% qualified leads. Refined audience targeting and keyword strategies to improve lead quality and minimize spam. Oversaw SEO during the CareCloud website revamp, monitoring traffic and improving lead flow. Resolved technical SEO issues including content hierarchy, indexing, crawling, image SEO, redirects, JS/CSS minification, and toxic backlinks. Achieved over 98% site health by eliminating technical warnings/errors and improving crawlability. Supported Talkehr’s SEO through deep technical audits and fixes. Executed a full SEO strategy for Diyar Resort, covering keyword research, on-page, technical, off-page, and local SEO improvements.
Seo Specialist at paddington.digital
July 1, 2024 - PresentPerformed blog and service page content writing, On-Page, Technical SEO, Local SEO, and backlinking. Designed and wrote landing and services page content. Improved existing content intent and relevancy, increasing CTR from 2 to 20 clicks per day within 45 days. Generated over 10 leads and 25 inquiries organically in the past 30 days.
Seo Expert at concisemedico.co.uk
November 15, 2024 - July 18, 2025Led a team handling topic and keyword research, On-Page, Technical, Off-Page SEO, competitor analysis, Local SEO, and Google My Business optimization. Recovered a Google HCU-hit site, increasing organic traffic by 35% in six months. Post-recovery, the site gains 50-60 organic leads monthly, adding revenue. Ensured SEO best practices implementation and ran Meta Ads and Google Ads campaigns targeting the UK market.
SEO Executive at Nexusideaspk.com
November 15, 2023 - July 18, 2025Served as SEO Team Lead focusing on topic research, keyword search, On-Page, Technical, and Off-Page SEO. Conducted competitor research and analysis. Ran Meta Ads and Google Ads campaigns targeting the Pakistani real estate market. Supported the social media team on YouTube, Facebook, and Pinterest. Conducted email outreach for guest posting.
WordPress, SEO, ASO at Softechsquare.com
December 31, 2022 - July 18, 2025Managed website design, customization, and error fixing using WordPress. Conducted niche and keyword research, competitor analysis, On-Page, backlinking, and technical SEO. Performed SEO audits, content, and site speed optimization. Handled App Store Optimization (ASO) including niche and trend research, keyword research, title and description writing, and content optimization.
SEO Specialist & PPC Manager at MTBC - Carecloud.com
January 13, 2025 - PresentRan Google Ads campaigns for US healthcare generating 45 leads in 2 months at $44 CPA with 50% qualified. Refined audience targeting and keyword strategies to improve lead quality and minimize spam. Managed SEO during CareCloud's website revamp, monitored traffic shifts and improved lead flow post-launch. Resolved technical SEO issues including content hierarchy, indexing, crawling, image SEO, redirects, JS/CSS minifying, and toxic backlinks. Achieved 98%+ site health and improved crawlability. Supported Talkehr’s SEO with deep audits and fixes. Executed full SEO strategy for Diyar Resort including keyword research, on-page, technical, off-page, and local SEO improvements.
SEO Specialist at paddington.digital
July 1, 2024 - PresentProvided blog and service page content writing, on-page, technical SEO, local SEO, and backlinking. Designed landing and services pages with improved content relevance and intent. Increased CTR from 2 clicks per day to 20 clicks per day in 45 days. Generated 10+ leads and 25+ inquiries organically in the last 30 days.
SEO Expert at concisemedico.co.uk
November 15, 2024 - July 22, 2025Led a team focused on topic and keyword research, on-page, technical, off-page SEO, local SEO, and GMB optimization. Recovered a Google Core Update hit site, increasing organic traffic by 35% within six months. Post recovery, the site receives 50 to 60 organic leads per month generating revenue. Ensured SEO best practices implementation and ran Meta and Google Ads campaigns targeting the UK market.
SEO Executive at Nexusideaspk.com
November 15, 2023 - July 22, 2025Led SEO team focusing on topic research, keyword search, on-page, technical and off-page SEO, competitor analysis. Ran Meta and Google Ads campaigns for real estate targeting Pakistan. Assisted social media teams on YouTube, Facebook, and Pinterest. Conducted email outreach for guest posting.
WordPress, SEO, ASO at Softechsquare.com
December 31, 2022 - July 22, 2025Handled website designing, customization, and error fixing using WordPress. Conducted niche and keyword research, competitor analysis, on-page, backlinking, and technical SEO. Performed SEO audits, content and speed optimizations. Managed App Store Optimization including title, short and long descriptions, content optimization, and trend research.
Education
BS in Computer Science at The University of Agriculture Peshawar
January 1, 2021 - December 31, 2021BS at The University of Agriculture Peshawar
January 1, 2021 - December 31, 2021BS at The University of Agriculture Peshawar
January 1, 2021 - December 31, 2021Qualifications
Search Engine Optimization
January 11, 2030 - July 18, 2025Meta ads
January 11, 2030 - July 18, 2025Search Engine Optimization
January 11, 2030 - July 18, 2025Meta ads
January 11, 2030 - July 18, 2025Search Engine Optimization
January 11, 2030 - July 22, 2025Meta ads
January 11, 2030 - July 22, 2025Industry Experience
Healthcare, Real Estate & Construction, Travel & Hospitality, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
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