Available to hire
I am an award-winning Creative Director with extensive experience in marketing strategy, brand development, and art direction. Throughout my career, I have designed and executed comprehensive marketing, advertising, and communication campaigns that drive brand awareness, customer engagement, and business growth, all charged with outstanding creativity. My career spans clients of all sizes and industries across traditional ATL, BTL, Digital Marketing, Social Media, Content creation, Trade Marketing, and Corporate communications.
Originally from Argentina and now a Spanish citizen, I bring a unique multicultural insight from living and working across Latin and North America. Passionate about people, ideas, and results, I combine creativity, cultural adaptability, and strategic thinking in every project. Outside work, I am a dog lover, dedicated dad, cinema enthusiast, and enjoy mate in cold weather and red wine with a nice charcoal barbecue.
Experience Level
Expert
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Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Comunicaciones Estratégicas / General Creative Director
February 28, 2025 - August 28, 2025Led creative direction and communications strategy including digital marketing and social media. Oversaw strategic planning, marketing, customer experience, ATL, BTL and events. Managed production and art direction with a team of 4 people.
Cacao Milagro / Brand Ambassador · Branding · Creative Director at Cacao Milagro
January 31, 2025 - August 28, 2025Creator, guardian, and exclusive Brand Ambassador for Spain and Europe. Managed sales channels and marketing planning and implementation.
Creative Director and Adviser at PPF Consulting
July 31, 2019 - August 28, 2025Provided creative and communications consulting including marketing ATL, BTL, and digital marketing. Directed production, design, and art direction managing a team of 2 people.
Creative Director at Wunderman (today part of VML)
June 30, 2018 - August 28, 2025Led general creative direction for ATL and BTL campaigns, digital marketing, social media, and digital communication strategy. Oversaw customer experience, production and art direction managing 14 direct and 10 indirect reports.
Creative Director at Unión DDB (today part of DDB Worldwide)
May 31, 2017 - August 28, 2025Directed creative efforts for ATL and digital marketing along with customer experience. Responsible for marketing planning, development, and implementation and strategic communication. Managed a team of 10.
Creative Director at Culto Publicidad
June 30, 2013 - August 28, 2025Provided creative direction for ATL and digital marketing, customer experience, marketing planning and implementation, production, design, art direction, and branding. Managed 9 people.
Creative Director at Mamsha
December 31, 2013 - August 28, 2025Offered creative direction and consulting services including marketing plan development, ATL/BTL, production, design, art direction, and branding. Managed a team of 2.
Creative Director at Freelance
December 31, 2012 - August 28, 2025Directed creative projects and consulting, including marketing planning, ATL/BTL, production, design, art direction, digital marketing, customer experience, strategic planning, and branding. Led a team of 4.
Creative Director at Mangomedia Comunicaciones
November 30, 2011 - August 28, 2025Managed creative direction for ATL/BTL and events, marketing plan development, production, design, art direction, digital marketing, customer experience, strategic planning, and branding. Led a team of 4.
Regional Creative Director (Central America) at Nölck Red América
January 31, 2009 - August 28, 2025Directed regional creative planning and execution for ATL/BTL and events, marketing development, production, design, art direction, digital marketing, customer experience, strategic planning, and branding. Managed a team of 19.
Creative Director at ARS DDB Express (today part of DDB Worldwide)
July 31, 2007 - August 28, 2025Led creative direction for ATL/BTL and events, marketing plan development, production, design, art direction, digital marketing, customer experience, strategic communications planning, and branding. Managed 6 people.
Creative Director at TBWA
July 31, 2005 - August 28, 2025Managed creative direction for ATL/BTL and events, marketing plan development, production, design, art direction, customer experience, strategic planning, and branding. Led a team of 4.
Creative Director at EXPRESSARTE E.C. (today Deep Group)
July 31, 2004 - August 28, 2025Oversaw creative direction for ATL and BTL marketing, audiovisual production, design, art direction, and branding. Managed 4 people.
Creative Director at COLORGRAPHICS STUDIO
March 31, 2003 - August 28, 2025Creative Copywriter at GHERSY BATES
January 31, 2003 - August 28, 2025Screenplay & Creative Copywriter at TELEVEN
December 31, 2001 - August 28, 2025Screenplay & Creative Copywriter at ÁVILA F.M.
November 30, 2001 - August 28, 2025Creative Copywriter at DRAFT F.C.B.
July 31, 2000 - August 28, 2025Trainee Creative Copywriter at J.W.T.
April 30, 1999 - August 28, 2025Trainee Creative Copywriter at FISCHER GREY
December 31, 1998 - August 28, 2025Comunicaciones Estratégicas / General Creative Director
February 28, 2025 - August 28, 2025Directed creative and communications strategy, digital marketing, social media, strategic planning, marketing, and customer experience including ATL, BTL, and events. Led a team of 4 and managed production and art direction deliverables.
Creative Director and Adviser at PPF Consulting
July 31, 2019 - August 28, 2025Provided creative and communications consulting including marketing planning, ATL, BTL, digital marketing, production, design and art direction. Managed a team of 2.
Creative Director at Wunderman (today part of VML)
June 30, 2018 - August 28, 2025Oversaw general creative direction in ATL and BTL advertising, digital marketing, social media, digital communications, and customer experience. Managed production and art direction, leading 14 direct and 10 indirect team members.
Creative Director at Unión DDB (today part of DDB Worldwide)
May 31, 2017 - August 28, 2025Led creative direction for ATL and digital marketing, customer experience, marketing planning, development, and implementation, production and design, art direction, strategic communications, and branding with a team of 10.
Comunicaciones Estratégicas / General Creative Director
February 28, 2025 - August 28, 2025Responsible for creative direction and communications strategy including digital marketing, social media, strategic planning, marketing and customer experience across ATL, BTL, and events. Managed production and art direction and a team of 4 people.
Brand Ambassador · Branding · Creative Director at Cacao Milagro
January 31, 2025 - August 28, 2025Creator, guardian, and brand ambassador representing exclusively for Spain and Europe. Responsible for sales channel and marketing planning and implementation.
Creative Director and Adviser at PPF Consulting
July 31, 2019 - August 28, 2025Provided creative and communications consulting including marketing, ATL, BTL, digital marketing and production. Managed design and art direction with a team of 2 people.
Creative Director at Wunderman (today part of VML)
June 30, 2018 - August 28, 2025Led general creative direction for ATL and BTL campaigns, digital marketing and social media, digital communication strategy, customer experience, and production/art direction. Managed a large team of 14 direct and 10 indirect reports.
Creative Director at Unión DDB (today part of DDB Worldwide)
May 31, 2017 - August 28, 2025Directed creative efforts for ATL and digital marketing, including customer experience, marketing planning and implementation, production, design, art direction, and strategic communications planning. Managed a team of 10 people.
Creative Director at Culto Publicidad
June 30, 2013 - August 28, 2025Oversaw creative direction for ATL and digital marketing, customer experience, marketing planning and implementation, production, design, art direction, and branding. Managed a team of 9 people.
Creative Director at Mamsha
December 31, 2013 - August 28, 2025Provided creative direction and consulting including marketing plan development, ATL/BTL production, design, art direction, and branding. Managed a team of 2 people.
Creative Director at Freelance
December 31, 2012 - August 28, 2025Offered creative direction and consulting services covering marketing plan development, ATL/BTL, production, design, art direction, digital marketing, customer experience, strategic planning, and branding. Managed a team of 4 people.
Creative Director at Mangomedia Comunicaciones
November 30, 2011 - August 28, 2025Directed ATL/BTL creative efforts and events, developed marketing plans, managed production and design, art direction, digital marketing, customer experience, strategic planning, and branding. Managed a team of 4 people.
Regional Creative Director (Central America) at Nölck Red América
January 31, 2009 - August 28, 2025Managed regional creative direction for ATL/BTL and events, marketing plan development, production, design, art direction, digital marketing, customer experience, strategic planning, and branding. Managed a team of 19 people.
Creative Director at ARS DDB Express (today part of DDB Worldwide)
July 31, 2007 - August 28, 2025Directed creative work in ATL/BTL and events, marketing planning and development, production and design, art direction, digital marketing, customer experience, strategic communications, and branding. Managed a team of 6 people.
Creative Director at TBWA
July 31, 2005 - August 28, 2025Led creative direction for ATL/BTL and events, marketing planning, production and design, art direction, customer experience, strategic planning, and branding. Managed a team of 4 people.
Creative Director at EXPRESSARTE E.C. (today Deep Group)
July 31, 2004 - August 28, 2025Provided creative direction for ATL and BTL, marketing planning, audiovisual production and design, art direction, and branding. Managed a team of 4 people.
Creative Director at COLORGRAPHICS STUDIO
March 31, 2003 - August 28, 2025Creative direction responsibilities.
Creative Copywriter at GHERSY BATES
January 31, 2003 - August 28, 2025Creative copywriting.
Screenplay & Creative Copywriter at TELEVEN
December 31, 2001 - August 28, 2025Screenplay and creative copywriting.
Screenplay & Creative Copywriter at ÁVILA F.M.
November 30, 2001 - August 28, 2025Screenplay and creative copywriting.
Creative Copywriter at DRAFT F.C.B.
July 31, 2000 - August 28, 2025Creative copywriting.
Trainee Creative Copywriter at J.W.T.
April 30, 1999 - August 28, 2025Trainee role in creative copywriting.
Trainee Creative Copywriter at FISCHER GREY
December 31, 1998 - August 28, 2025Trainee role in creative copywriting.
Education
Master’s Degree at OBS Business School
January 1, 2025 - December 31, 2026Master’s Degree at Universitat de Barcelona
January 1, 2025 - December 31, 2026Advertising & Marketing Associate Degree at I.U.N.P. Caracas / Venezuela
January 1, 1996 - December 31, 2000SEO Foundations Certification at Linkedin Learning (Online)
January 1, 2025 - December 31, 2025Social Media Marketing Strategy and Optimization Certification at Linkedin Learning (Online)
January 1, 2025 - December 31, 2025Digital Communication Diploma at Tomares Town Hall, Seville
January 1, 2023 - December 31, 2023Creative Simposium at Carlos Eduardo Frías ARS DDB, Caracas / Venezuela
January 1, 2006 - December 31, 2006"Disrupting the Marketplace" Masterclass at TBWA, Caracas / Venezuela
January 1, 2005 - December 31, 2005Creativity Seminar Diploma at ANDA, Caracas / Venezuela
January 1, 2004 - December 31, 2004"From the storm to the baldness" Masterclass at FEVAP, Caracas / Venezuela
January 1, 1999 - December 31, 1999Professional Attitude / Customer Service Diploma at DORH, Caracas / Venezuela
January 1, 1998 - December 31, 1998English as a foreign language Certification at BERLITZ Inc, Caracas / Venezuela
January 1, 1990 - December 31, 1993Qualifications
SEO Foundations Certification by David Booth
January 1, 2025 - August 28, 2025Social Media Marketing Strategy and Optimization Certification by Martin Waxman
January 1, 2025 - August 28, 2025Digital Communication Diploma
January 1, 2023 - August 28, 2025Carlos Eduardo Frías Creative Meeting
January 1, 2006 - August 28, 2025"Disrupting the Marketplace" Masterclass
January 1, 2005 - August 28, 2025Creativity Seminar Diploma
January 1, 2004 - August 28, 2025"From the storm comes the baldness" Masterclass
January 1, 1999 - August 28, 2025Professional Attitude & Customer Service Diploma
January 1, 1998 - August 28, 2025English as a foreign language Certification BERLITZ Inc
January 1, 1990 - December 31, 1993Industry Experience
Media & Entertainment, Consumer Goods, Retail, Professional Services, Software & Internet, Travel & Hospitality, Other
Experience Level
Expert
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