Hi, I’m Migi Cruz, a Marketing and Communications professional with 6 years of marketing experience and 2 years in executive government roles. I’m skilled at crafting and executing innovative strategies that build brand awareness and drive consumer conversation. I excel at delivering out-of-the-box online and offline campaigns, leading cross-functional projects, and turning insights into impact. Highlights include leading the launch of Goodday Friz, the Philippines’ first probiotic soda, contributing to doubling market share within two years, and spearheading new product development for flavor extensions and category entries. I’ve also collaborated with top FMCG players and led government-design initiatives that connect design, economy, and creative industries.…Hi, I’m Migi Cruz, a Marketing and Communications professional with 6 years of marketing experience and 2 years in executive government roles. I’m skilled at crafting and executing innovative strategies that build brand awareness and drive consumer conversation. I excel at delivering out-of-the-box online and offline campaigns, leading cross-functional projects, and turning insights into impact. Highlights include leading the launch of Goodday Friz, the Philippines’ first probiotic soda, contributing to doubling market share within two years, and spearheading new product development for flavor extensions and category entries. I’ve also collaborated with top FMCG players and led government-design initiatives that connect design, economy, and creative industries.WWWW…