I am an ecommerce entrepreneur and senior software engineer with over 10 years of experience in software and more than 2 years building Shopify-based ecommerce businesses. I have a hands-on approach to Shopify customization, ecommerce optimization, and digital marketing, where I integrate creative design, analytics, and AI-assisted workflows to optimize performance.…

Mikko Häkälä

I am an ecommerce entrepreneur and senior software engineer with over 10 years of experience in software and more than 2 years building Shopify-based ecommerce businesses. I have a hands-on approach to Shopify customization, ecommerce optimization, and digital marketing, where I integrate creative design, analytics, and AI-assisted workflows to optimize performance.…

Available to hire

I am an ecommerce entrepreneur and senior software engineer with over 10 years of experience in software and more than 2 years building Shopify-based ecommerce businesses. I have a hands-on approach to Shopify customization, ecommerce optimization, and digital marketing, where I integrate creative design, analytics, and AI-assisted workflows to optimize performance.

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Skills

Experience Level

Shopify
Expert
CSS
Expert
JavaScript
Intermediate

Language

Finnish
Fluent
English
Advanced
Swedish
Intermediate

Work Experience

Founder & Ecommerce Operator at Calm Nights
January 1, 2025 - Present
I built and optimized a Shopify store focused on sleep-related products while managing UX, product design, and analytics. My role involved integrating performance tracking and leveraging AI tools to enhance customer experience.
Founder & Ecommerce Entrepreneur at TreeniPro
January 1, 2024 - Present
I built and operate a Shopify-based ecommerce brand focused on gym accessories. I customized the storefront and managed marketing, analytics, and creative collaboration to own the full creative pipeline.
Senior Software Engineer at Elektrobit Automotive Finland
January 1, 2021 - January 1, 2024
I worked on privacy and cryptographic services for next-generation electric vehicles, focusing on C/C++ development within Linux-based environments while engaging in Agile R&D.
Software Engineer at Nokia Networks
January 1, 2013 - January 1, 2021
My work involved developing software for LTE and 5G networks, engaging in C/C++ development as well as unit and system testing, while fostering Agile R&D initiatives.

Education

Master of Science at University of Oulu
January 1, 2008 - January 1, 2012

Qualifications

Master of Science, Information Processing Science, University of Oulu.
September 1, 2006 - November 1, 2012
E-commerce entrepreneur
March 1, 2024 - May 18, 2026
E-commerce entrepreneur, product manager and digital marketer with hands-on experience in Shopify, product page optimization, Meta advertising, conversion-focused copywriting, product launches and brand building.
Software Engineer
April 21, 2013 - June 3, 2021
Software engineering experience in LTE, 4G and 5G R&D software, C/C++ development, unit testing, system testing and cross-cultural Agile teams.

Industry Experience

Software & Internet, Retail
    paper Calm Nights, Shopify Sleep Store & Product Page Optimization

    Calm Nights is a Shopify ecommerce store focused on sleep-related products, including anti-snoring, comfort and sleep support products.

    I built and optimized the store with a focus on clear product presentation, trust-building, conversion-focused product pages and customer journey improvements.

    My work included:

    • Shopify store design and development
    • Product page structure and UX optimization
    • Custom Shopify sections and layout improvements
    • Conversion-focused ecommerce copywriting
    • Visual product presentation
    • Offer structure and bundle planning
    • Customer journey optimization

    Website:
    https://www.twine.net/signin

    paper TreeniPro, Shopify Store, Ecommerce Brand & Gym Accessories

    TreeniPro is a Shopify-based ecommerce brand focused on gym accessories.

    I built, managed and improved the store end to end, including product pages, product positioning, conversion-focused layouts, marketing assets, Meta ad creatives and customer journey improvements.

    My work included:

    • Shopify store setup and customization
    • Product page design and optimization
    • Conversion-focused copywriting
    • Product imagery and visual direction
    • Meta advertising creatives
    • Campaign performance analysis
    • Brand positioning and ecommerce strategy

    Website:
    https://www.twine.net/signin