Mónica Candray

Available to hire

Hi, I’m Mónica Candray, a visual creator and copywriter blending branding, campaign development, and social media content across retail, beauty, automotive, and tech.

About

Hi, I’m Mónica Candray, a visual creator and copywriter blending branding, campaign development, and social media content across retail, beauty, automotive, and tech.
I thrive at combining strategic thinking with creative execution to deliver work that resonates with audiences while staying true to brand guidelines. With experience in agency settings, creative direction, and team leadership, I bring hands-on design, illustration, and storytelling to every project.

  • 9 years' experience
  • Joined March 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Software & Internet
  • Government
  • Consumer Goods

Work experience· 4 roles

Copywriter / Creative Producer · Ogilvy El SalvadorJan 2024 – Present · 2 yrs 11 mos

Developed concepts and campaigns for brands including BAC, CitiBank, Buffalo Wings, Chevrolet, BMW, Lactolac, and CORSATUR, CEPA, XEDEX, Rinso, and BWM. Wrote scripts for TV, radio, OOH, and social media campaigns. Contributed to creative direction in audiovisual productions. Collaborated with multidisciplinary teams to execute integrated campaigns.

Creative Designer · Elaniin Tech CompanyJan 2022 – Jan 2024 · 2 yrs 1 mo

Designed assets for social media, web, app, and OOH campaigns for Mercandu.com (El Salvador and Honduras). Developed visual content for retail, beauty, and tech industries. Led the design team for Mercandú Honduras. Directed audiovisual productions and supported campaign execution.

Graphic Designer / Visual Creative · Rodolfos Beauty / CarbazelJan 2020 – Jan 2022 · 2 yrs 1 mo

Designed social media content, branding, and printed materials for beauty and barber supply brands. Developed catalog layouts and environmental design assets. Led creative direction for multi-media productions. Created content for brands including Wahl Clippers, Wella, Level3, Clubman, and Elegance.

Freelance Creative & Illustrator · Freelance / IndependentJan 2017 – Present · 9 yrs 11 mos

Education

Bachelor's Degree in Graphic Design · Universidad Don Bosco2017 – 2022
Advanced Technician Diploma in Graphic Design · Universidad Don Bosco2015 – 2017
International Specialization in Advertising Creativity · LA DUCHA Escuela de Creativos2024 – 2025

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