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Hello! I'm Marcelo Gomes, a design leader with nearly a decade of experience shaping end-to-end product development across e-commerce, SaaS, fintech, and Web3. I combine behavioral economics with interaction design to create intuitive, impactful digital experiences. Throughout my career I mentor and coach junior designers, align digital strategies with business goals, and drive operational excellence—from QA to data-driven optimization. I enjoy collaborating with cross-functional teams to deliver products that customers love and businesses grow.…Hello! I'm Marcelo Gomes, a design leader with nearly a decade of experience shaping end-to-end product development across e-commerce, SaaS, fintech, and Web3. I combine behavioral economics with interaction design to create intuitive, impactful digital experiences. Throughout my career I mentor and coach junior designers, align digital strategies with business goals, and drive operational excellence—from QA to data-driven optimization. I enjoy collaborating with cross-functional teams to deliver products that customers love and businesses grow.

Marcelo Gomes

Product Designer, UX Designer, UI Designer, +3

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Hello! I'm Marcelo Gomes, a design leader with nearly a decade of experience shaping end-to-end product development across e-commerce, SaaS, fintech, and Web3. I combine behavioral economics with interaction design to create intuitive, impactful digital experiences. Throughout my career I mentor and coach junior designers, align digital strategies with business goals, and drive operational excellence—from QA to data-driven optimization. I enjoy collaborating with cross-functional teams to deliver products that customers love and businesses grow.…Hello! I'm Marcelo Gomes, a design leader with nearly a decade of experience shaping end-to-end product development across e-commerce, SaaS, fintech, and Web3. I combine behavioral economics with interaction design to create intuitive, impactful digital experiences. Throughout my career I mentor and coach junior designers, align digital strategies with business goals, and drive operational excellence—from QA to data-driven optimization. I enjoy collaborating with cross-functional teams to deliver products that customers love and businesses grow.

Available to hire

Hello! I’m Marcelo Gomes, a design leader with nearly a decade of experience shaping end-to-end product development across e-commerce, SaaS, fintech, and Web3. I combine behavioral economics with interaction design to create intuitive, impactful digital experiences.

Throughout my career I mentor and coach junior designers, align digital strategies with business goals, and drive operational excellence—from QA to data-driven optimization. I enjoy collaborating with cross-functional teams to deliver products that customers love and businesses grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

French

Beginner

Work Experience

Lead / PMM at Merkle DACH/EMEA

January 1, 2024 - November 26, 2025

Mentor and coach junior UX designers, ensuring accuracy and consistency in digital product delivery. Manage stakeholder relationships with senior leadership, aligning digital strategies with business goals. Oversee operational processes including quality assurance, process optimization, and issue/BI management. Leverage AI-driven tools to enhance consistency and productivity through project phases from ideation to delivery. Santander Accelerator project focusing on SMB expansion across seven markets.

Sr Product Designer / Design Systems at Merkle DACH/EMEA

December 31, 2024 - December 31, 2024

Defined and validated digital journeys, task flows, and prototypes in multidisciplinary teams. Provided expert reviews, AB testing, and quality assurance for live and pre-production environments. Supported process optimization and defect tracking to ensure digital product consistency and data quality. Led design system improvements; achieved 50% cost reduction, 2-3x time-to-market, and +25% development efficiency; contributed to VW Group UI Design System used by VW teams.

Sr Product Designer / Design Systems at Merkle DACH/EMEA

December 31, 2024 - December 31, 2024

Led design alignment for VW DS; delivered digital product strategies for B2B/B2E; collaborated in agile teams to monitor product health, resolve issues, and optimize user experience. Validated new design system components; ensured consistency across digital services; drove continuous improvement to Group UI Design System in Germany and Portugal.

Digital Marketing, UX/UI Designer at Accenture

December 31, 2019 - December 31, 2019

Collaborated on foundational templates and digital product documentation, supporting structured feedback and continuous improvement initiatives. Supported team delivery and alignment of UX/UI standards.

Community Leader at Figma

January 1, 2022 - November 26, 2025

Coordinating with Figma HQ to ensure regular community initiatives, organize and lead community events, promoting collaboration. Contributed to launching the annual Fig m a Layers conference in Lisbon and Porto (about 600 participants yearly). Building and supporting the design and development community in Geneva by organizing events, creating content, and tracking local community metrics.

Product Designer / Crypto Staking Rewards at Donna.ai

December 31, 2024 - December 31, 2024

End-to-end product design for crypto staking space; simplifying complex decisions for users. Developed the 'Advisor' tool for Staking Rewards, transforming data into clear, actionable recommendations for beginners and experts. Focus on feature adoption and task completion.

Sr Product Designer at Donna.ai

January 1, 2025 - November 26, 2025

Configuration surfaces around AI behaviors such as tone, level of detail, and reusable prompt patterns and guidelines to ensure consistent AI experiences across the product.

UX Instructor at The Starter

December 31, 2024 - December 31, 2024

Focused on UX review/analysis and AI, helping students develop a strong foundation and apply real-world solutions in user experience and product design.

Volunteer / Side Project Lead at Figma

January 1, 2022 - November 26, 2025

Coordinating with Figma HQ to ensure regular community initiatives, organizing and leading community events, promoting collaboration. Launching and supporting community networks and events, with a focus on Lisbon/Geneva.

Lead / PM Merkle DACH/EMEA at Merkle DACH/EMEA

January 1, 2024 - November 26, 2025

Mentor and coach junior UX designers, ensuring accuracy and consistency in digital product delivery. Manage stakeholder relationships with senior leadership, aligning digital strategies with business goals. Oversee operational processes including quality assurance, process optimization, and issue/PBI management. Leverage AI-driven tools to enhance consistency and productivity throughout the project phases, from ideation to delivery.

Sr Product Designer / Researcher at Volkswagen DS

December 31, 2024 - December 31, 2024

Developed and documented digital product strategies and design journeys for B2B/B2E products. Collaborated in agile teams to monitor product health, resolve issues, and optimize user experience. Validated and tested new design system components, ensuring high standards across digital services. Contributed to GroupUI Design System improvements, delivering efficiency gains and recognition (Red Dot Award).

Product Designer at Crypto Staking Rewards

December 31, 2024 - December 31, 2024

End-to-end product design process focusing on simplifying complex decision-making for users in the crypto staking space. Served as an advisory tool for staking rewards, transforming data into clear, actionable recommendations for both novice and experienced investors. Focused on feature adoption and task completion.