Redprint

Redprint is a fitness technology platform built around NFC-powered smart tags installed on gym equipment, designed to reduce intimidation for gym members while giving facility operators real-time analytics on equipment usage and member engagement. I led the end-to-end UI/UX design across two distinct products: a consumer-facing iOS mobile app serving both gym members and personal trainers, and a B2B web platform built for university recreation departments and commercial gym facilities. Each product required its own design language and information architecture while maintaining a cohesive brand identity across the ecosystem. From initial user research and wireframing through to high-fidelity prototypes and developer handoff, I owned every stage of the design process. Redprint has grown to thousands of active users, dozens of B2B clients, and over $100K in revenue