Senior manager with advanced strategic and analytical skills combined with strong business acumen. Twenty years of experience, covering all areas of customer relationship management, from research and analytics to strategy. Versatile work experience that has evolved from client-side direct marketing and campaign management to digital marketing and social strategy.
With marketing analytics and strategy expertise in pharmaceutical/bio-tech (DTC/OTC/HCP), financial services, publishing, and technology industries in North America, Europe and Australia. The last few years have been focused on digital marketing strategy [omnichannel], analytics and CX in Pharma.
Specialties: Social Media, SEM, SEO, Customer Relationship Management (CRM), Strategic Planning, Customer Research, Customer Journey/Experience Mapping, Surveys and Analytics, Direct Marketing, Database Marketing, Website/E-marketing, Management Consulting
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