Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I have 20 years of experience building and leading comprehensive marketing and business development teams across brand, sales, performance marketing, analytics and creative development. My experience spans operations, financial modeling and got to market strategies as I've worked closely with founders to bring their vision to life.…

Michelle Hinsvark

Brand Strategist, Marketing Strategist, Growth Marketer, +3





I have 20 years of experience building and leading comprehensive marketing and business development teams across brand, sales, performance marketing, analytics and creative development. My experience spans operations, financial modeling and got to market strategies as I've worked closely with founders to bring their vision to life.…

Available to hire

I have 20 years of experience building and leading comprehensive marketing and business development teams across brand, sales, performance marketing, analytics and creative development. My experience spans operations, financial modeling and got to market strategies as I’ve worked closely with founders to bring their vision to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Founder - Independent Contractor at Michelle Hinsvark LLC

January 1, 2014 - Present

Marketing and business development consultancy across fashion, beauty, lifestyle, wellness, tech and hospitality; fractional leadership and business strategy for new businesses, divisions, or segments.

Chief Marketing Officer / Head of Business Development at Sayn Beauty

January 1, 2022 - January 1, 2024

Acquiring new brands for marketplace development, professional distribution and/or luxury DTC curation; built marketing team, rebranded and launched new ecommerce platforms; created revenue channels via collaborations with private clubs and fitness brands.

Vice President of Marketing/Ecommerce at Affordable Luxury Group

January 1, 2021 - January 1, 2022

Owned P&L for 3 branded DTC websites; improved plan by 30% in first 6 months; reduced SKU count and optimized promotions; enhanced UX and storytelling to boost engagement; notable KPI gains across brands.

Vice President of Marketing (Short Term) at S’well Bottle (Can’t Live Without It, LLC)

January 1, 2020 - January 1, 2021

Overseeing brand, social and creative product teams; aligned with channel-specific sales strategies; elevated brand awareness and sales across S’well family.

Global Director of Business Development and Licensing at Vida Shoes International

January 1, 2014 - January 1, 2020

Led market expansion for a full lifestyle brand with global distribution; identified partners, negotiated pricing/royalties/licensing contracts; pursued data-driven opportunities.

Marketing Director, Kid’s Division – Stride Rite, Carter’s, OshKosh, Hanna Andersson, Jambu KD, BCBG Girls, et al. at Vida Shoes International

January 1, 2014 - January 1, 2019

Directed online/offline acquisition, communication and retention; driven seasonal launches, collaborations, and global rollout; led digital fit-system initiative to improve CX.

Marketing & Product Development at Full Circle Home LLC

January 1, 2014 - January 1, 2014

Opened B2C via two websites and drop-ship partnerships; roadmapped product development and new collections; refreshed branding for Full Circle and Creo.

Global Marketing Director at UN Terra Plana, Inc DBA VIVOBAREFOOT

January 1, 2012 - December 31, 2013

Redefined global marketing strategy for 30 countries; leveraged biomechanics education to campaigns; managed global teams and agency/vendor relations.

US Marketing and PR Manager at VIVOBAREFOOT & Terra Plana

January 1, 2010 - December 31, 2011

Managed US marketing and PR activities; set KPIs; coordinated global rollout with agencies and retailers.

Brand Manager at Gottex Swimwear

January 1, 2009 - December 31, 2010

Sales and booking tracking, forecasting, replenishment; managed NYC MBFW production, tradeshow and events.

Retail Marketing Coordinator at adidas Group / The Rockport Company

January 1, 2007 - January 1, 2009

US key account marketing support; cross-functional promotions and budget co-ops; executed and evaluated marketing programs.

Marketing Intern at The Rockport Company

January 1, 2006 - January 1, 2007

Supported marketing activities and campaigns; assisted with events and reporting.