Michelle Hinsvark
I have 20 years of experience building and leading comprehensive marketing and business development teams across brand, sales, performance marketing, analytics and creative development.
About
I have 20 years of experience building and leading comprehensive marketing and business development teams across brand, sales, performance marketing, analytics and creative development. My experience spans operations, financial modeling and got to market strategies as I’ve worked closely with founders to bring their vision to life.
- 20 years' experience
- Joined January 2026
Industry experience
- Retail
- Media & Entertainment
- Travel & Hospitality
- Professional Services
- Consumer Goods
- Healthcare
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Work experience· 13 roles
Acquiring new brands for marketplace development, professional distribution and/or luxury DTC curation; built marketing team, rebranded and launched new ecommerce platforms; created revenue channels via collaborations with private clubs and fitness brands.
Owned P&L for 3 branded DTC websites; improved plan by 30% in first 6 months; reduced SKU count and optimized promotions; enhanced UX and storytelling to boost engagement; notable KPI gains across brands.
Overseeing brand, social and creative product teams; aligned with channel-specific sales strategies; elevated brand awareness and sales across S’well family.
Education
Certifications and awards
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