Michael Honeycutt

Promoted to lead global marketing for a publicly traded cybersecurity firm. Built the pipeline engine with lean resources, doubling monthly inbound leads and driving $11M+ in marketing-influenced pipeline. Diagnosed and fixed a 42-day MQL routing gap, reducing response time by 78% to accelerate pipeline velocity. Led brand repositioning from a DDoS vendor focus to a Business Continuity narrative and spearheaded international expansion into LATAM and the Middle East. Earned Millionaire's Club recognition for $1M+ in marketing-sourced pipeline within the fiscal year. Managed a lean team across demand gen, content, and marketing operations.

Engaged as fractional CMO to scale a Houston-based video production company from $1.5M to $10M+ in annual revenue. Repositioned brand from 'cool creatives' to 'growth partner', developed a full GTM strategy, competitive intel across 15+ local players, ABM workflows, and lean martech to support scalable lead generation on a sub-$300/month budget.

Built foundational messaging architecture and competitive positioning against Cloudflare and Akamai. Implemented AI-driven CRO tools to improve lead quality and conversion, and drove an 11% lift in organic search visibility through comprehensive SEO/content strategies. Produced high-impact assets—whitepapers, technical briefs, and AI-powered demos—reducing production costs and accelerating the sales cycle.