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I'm Michael Honeycutt, a senior marketing executive with 14+ years building revenue engines across B2B SaaS, cybersecurity, and enterprise technology. I generated $11M+ in marketing-influenced pipeline for a publicly traded cybersecurity firm and repositioned a legacy electronics brand to a Global Top-5 market position, shipping 2.6M units in a single quarter. I combine strategic brand thinking with hands-on execution — building demand-generation systems, deploying ABM infrastructure, and running AI-augmented workflows myself. I have deep experience marketing security-first enterprise solutions to compliance-driven buyers in regulated industries, which translates directly to on-prem AI deployments where trust is the product.…I'm Michael Honeycutt, a senior marketing executive with 14+ years building revenue engines across B2B SaaS, cybersecurity, and enterprise technology. I generated $11M+ in marketing-influenced pipeline for a publicly traded cybersecurity firm and repositioned a legacy electronics brand to a Global Top-5 market position, shipping 2.6M units in a single quarter. I combine strategic brand thinking with hands-on execution — building demand-generation systems, deploying ABM infrastructure, and running AI-augmented workflows myself. I have deep experience marketing security-first enterprise solutions to compliance-driven buyers in regulated industries, which translates directly to on-prem AI deployments where trust is the product.

Michael Honeycutt

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I'm Michael Honeycutt, a senior marketing executive with 14+ years building revenue engines across B2B SaaS, cybersecurity, and enterprise technology. I generated $11M+ in marketing-influenced pipeline for a publicly traded cybersecurity firm and repositioned a legacy electronics brand to a Global Top-5 market position, shipping 2.6M units in a single quarter. I combine strategic brand thinking with hands-on execution — building demand-generation systems, deploying ABM infrastructure, and running AI-augmented workflows myself. I have deep experience marketing security-first enterprise solutions to compliance-driven buyers in regulated industries, which translates directly to on-prem AI deployments where trust is the product.…I'm Michael Honeycutt, a senior marketing executive with 14+ years building revenue engines across B2B SaaS, cybersecurity, and enterprise technology. I generated $11M+ in marketing-influenced pipeline for a publicly traded cybersecurity firm and repositioned a legacy electronics brand to a Global Top-5 market position, shipping 2.6M units in a single quarter. I combine strategic brand thinking with hands-on execution — building demand-generation systems, deploying ABM infrastructure, and running AI-augmented workflows myself. I have deep experience marketing security-first enterprise solutions to compliance-driven buyers in regulated industries, which translates directly to on-prem AI deployments where trust is the product.

Available to hire

I’m Michael Honeycutt, a senior marketing executive with 14+ years building revenue engines across B2B SaaS, cybersecurity, and enterprise technology. I generated $11M+ in marketing-influenced pipeline for a publicly traded cybersecurity firm and repositioned a legacy electronics brand to a Global Top-5 market position, shipping 2.6M units in a single quarter.

I combine strategic brand thinking with hands-on execution — building demand-generation systems, deploying ABM infrastructure, and running AI-augmented workflows myself. I have deep experience marketing security-first enterprise solutions to compliance-driven buyers in regulated industries, which translates directly to on-prem AI deployments where trust is the product.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Marketing at Corero Network Security

October 1, 2025 - Present

Promoted to lead global marketing for a publicly traded cybersecurity firm. Built the pipeline engine with lean resources, doubling monthly inbound leads and driving $11M+ in marketing-influenced pipeline. Diagnosed and fixed a 42-day MQL routing gap, reducing response time by 78% to accelerate pipeline velocity. Led brand repositioning from a DDoS vendor focus to a Business Continuity narrative and spearheaded international expansion into LATAM and the Middle East. Earned Millionaire's Club recognition for $1M+ in marketing-sourced pipeline within the fiscal year. Managed a lean team across demand gen, content, and marketing operations.

Senior Product Marketing Manager at Corero Network Security

November 1, 2023 - October 31, 2025

Built foundational messaging architecture and competitive positioning against Cloudflare and Akamai. Implemented AI-driven CRO tools to improve lead quality and conversion, and drove an 11% lift in organic search visibility through comprehensive SEO/content strategies. Produced high-impact assets—whitepapers, technical briefs, and AI-powered demos—reducing production costs and accelerating the sales cycle.

Fractional CMO at Captiv Creative

January 1, 2025 - Present

Engaged as fractional CMO to scale a Houston-based video production company from $1.5M to $10M+ in annual revenue. Repositioned brand from 'cool creatives' to 'growth partner', developed a full GTM strategy, competitive intel across 15+ local players, ABM workflows, and lean martech to support scalable lead generation on a sub-$300/month budget.

Product Marketing Manager at RealDefense

October 1, 2021 - November 1, 2023

Drove profitability across a multi-brand SaaS portfolio through messaging optimization, channel execution, and data-informed campaigns. Achieved a 60% CAC reduction, 287% increase in product adoption, and 44% growth in product page revenue through UX and conversion-focused storytelling.

Director of Marketing, Global at ALCO Holdings

February 1, 2014 - August 1, 2021

Foundational marketing hire who built the GTM function from scratch, established brand architecture, and scaled to a $200M+ portfolio across major retailers. Led a cross-functional global marketing team and achieved RCA Tablet market leadership with 2.6M units shipped in a single quarter, 4.9% global market share, and 194% YoY growth. Drove 56% growth in direct-to-consumer revenue via e-commerce optimization and targeted digital campaigns.

Marketing Specialist at Active Healthcare

January 1, 2012 - January 1, 2014

B2B and B2C marketing role supporting demand generation, campaign execution, and brand development across healthcare products and services. Built core skills in audience segmentation, messaging, and multi-channel campaign management.