Available to hire
I’m Mahrukh Mansoor, a Creative Director with over a decade of experience leading branding, design, and research-driven campaigns across global markets. I excel at merging purpose with performance, ensuring ideas are visually striking and commercially effective.
I partner closely with CEOs and stakeholders to translate vision into KPI-driven campaigns that accelerate brand and business growth. I mentor cross-functional teams from concept to execution, fostering collaboration and design excellence, and I translate insights into impactful brand stories that drive relevance and measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Senior Art Director at LMSL, Australia
January 1, 2024 - PresentLeading a global team of 18+ designers, 2 junior art directors, and a QA team across 5 brand verticals including marketing, sales, live training, online courses, and therapy. Spearheaded rebranding and visual design for over 50 campaigns, boosting engagement across podcast, editorial, and e-learning platforms. Developed design systems to ensure brand consistency across marketing assets and digital experiences. Reinvented the entire brand visually to align with current marketing standards.
Senior Art Director at IO Digital, Pakistan
May 31, 2023 - August 28, 2025Directed end-to-end visual strategy and execution for major clients including Haier PK and Qatar Stock Exchange. Played a pivotal role in securing high-value pitches and achieving a 15% YoY increase in sales during key international campaigns such as FIFA 2023 and Asia Cup 2023. Mentored multidisciplinary teams in a fast-paced agency setting.
Creative Director at Category Men, USA
April 30, 2022 - August 28, 2025Built the brand’s visual identity and tone from the ground up, including fashion and skincare verticals. Directed international-quality photoshoots remotely, resulting in a 35% uplift in online sales. Increased creative team productivity by 25% and reduced delivery timelines by 10%.
Art Director at Bond Advertising, Pakistan
February 29, 2020 - August 28, 2025Created standout branding and annual reports for major agency clients. Reimagined brand collateral and internal communications with premium-quality execution. Major clients included Engro PK, Bank AL Habib Ltd, and United Energy Pakistan (UEP).
Creative Manager at Marksman Advertising, Pakistan
January 31, 2018 - August 28, 2025Managed 360-degree campaigns across social, radio, and print for clients such as Berlitz and Tabba Hospital. Oversaw both design and copy, leading a team of junior creatives and animators. Major clients included Caltex PK, Berlitz PK, Tabba Kidney Hospital, Daddabhoy Institute.
Graphic Designer (Remote Job) at Neomeric, Oman
June 30, 2018 - August 28, 2025Delivered culturally adapted branding and digital collateral for fintech and telecom clients in Oman. Major clients included Neomeric, Awasr (Stormfiber), Thawani Pay (Fintech).
Design Solution Provider (Remote Job) at Freelance, Anywhere in the world
August 1, 2015 - PresentProvided global clients with full-spectrum creative services including brand identity systems, UI design, and strategic visual development. Built digital presence and brand bibles for clients across North America, the Middle East, and Australia.
Senior Art Director at LMSL, Australia
January 1, 2024 - PresentLeading a global team of 18+ designers, 2 junior art directors, and QA specialists across five brand verticals (marketing, sales, live training, online courses, and therapy). Shaped and optimized digital product experiences from UI flows to onboarding interfaces in collaboration with content strategists, dev teams, and QA. Introduced scalable design systems ensuring consistency across web, mobile, podcasts, and course platforms. Conducted usability audits and design reviews to improve learner experience. Delivered full-stack visual execution for interactive course platforms, including dashboards, micro-interactions, and learning pathways. Re-imagined the brand visuals to align with current marketing standards.
Senior Art Director at IO Digital, Pakistan
May 1, 2023 - October 8, 2025Directed end-to-end visual strategy and execution for major clients including Haier Pakistan and Qatar Stock Exchange. Led pitches that contributed to a 15% YoY increase in sales during international campaigns (FIFA 2023, Asia Cup 2023). Mentored multidisciplinary teams in a fast-paced agency environment. Major Clients: Haier Pakistan, NCCPL, Qatar Stock Exchange
Creative Director/ Founding Product Designer at Category Men, USA
April 1, 2022 - October 8, 2025Designed and iterated the eCommerce platform UI/UX, focusing on user flow optimization, product storytelling, and conversion. Established the digital brand identity, including responsive components and mobile-first design systems. Led the creation of wireframes, hi-fi mockups, and A/B tested landing pages, resulting in a 35% increase in sales. Partnered with developers to implement design solutions with attention to usability and scalability. Grew creative team productivity by 25% and cut delivery timelines by 10%.
Art Director at Bond Advertising, Pakistan
February 1, 2020 - October 8, 2025Created standout branding and annual reports for major clients of the agency. Reimagined brand collateral and internal communications with premium-quality execution. Major Clients: Engro Pakistan, Bank AL Habib Ltd, United Energy Pakistan (UEP)
Creative Manager at Marksman Advertising, Pakistan
January 1, 2018 - October 8, 2025Managed 360-degree campaigns across social, radio, and print for clients like Berlitz and Tabba Hospital. Oversaw both design and copy, leading a team of junior creatives and animators. Major Clients: Berlitz Pakistan, Tabba Kidney Hospital, Daddabhouy Institute
Graphic Designer (Remote) at Neomeric, Oman
June 1, 2018 - October 8, 2025Delivered culturally adapted branding and digital collateral for fintech and telecom clients in Oman. Major Clients: Neomeric, Awasr (Stormfibre), Thawani Pay (Fintech)
Lecturer – Packaging Design & Anatomy at PAF KIET, Pakistan
January 1, 2024 - October 8, 2025Taught and developed a curriculum on structural packaging design for Bachelor of Design students (foundation year). Mentored students in visual storytelling and creative execution.
Design Solution Provider (Remote) at Freelance, Worldwide
August 1, 2015 - PresentProvided global clients with full-spectrum creative services, including brand identity systems, UI design, and strategic visual development. Built digital presence and brand bibles for clients across North America, the Middle East, and Australia.
Senior Art Director (Full-time Remote Job) at LMSL
January 1, 2024 - PresentLeading a global team of 18+ designers, 2 junior art directors, and QA specialists across 5 brand verticals. Introduced scalable design systems ensuring consistent visuals across web, mobile, podcast, and course platforms. Conducted design reviews and usability audits to improve learner experience. Delivered full-stack visual execution for interactive course platforms, including dashboards, micro-interactions, and learning pathways. Re-imagined the brand visuals to align with current marketing standards.
Senior Art Director at IO Digital
May 1, 2023 - October 8, 2025Directed end-to-end visual strategy and execution for major clients; mentored multidisciplinary teams; contributed to high-value pitches and campaigns (FIFA 2023, Asia Cup 2023).
Creative Director/ Founding Product Designer (Remote Job) at Category Men, USA
April 1, 2022 - October 8, 2025Designed and iterated the eCommerce platform UI/UX, focusing on user flow optimization, product storytelling, and conversion. Established digital brand identity with responsive components and mobile-first design systems. Led wireframes, hi-fi mockups, and A/B tested landing pages, resulting in a 35% increase in sales. Partnered with developers to implement scalable design solutions and grew the creative team productivity by 25% while cutting delivery timelines by 10%.
Art Director at Bond Advertising, Pakistan
February 1, 2020 - October 8, 2025Created standout branding and annual reports for major clients; reimagined brand collateral and internal communications with premium-quality execution.
Creative Manager at Marksman Advertising, Pakistan
January 1, 2018 - October 8, 2025Managed 360-degree campaigns across social, radio, and print; oversaw design and copy, leading a team of junior creatives and animators.
Graphic Designer (Remote Job) at Neomeric, Oman
June 1, 2018 - October 8, 2025Delivered culturally adapted branding and digital collateral for fintech and telecom clients in Oman.
Lecturer – Packaging Design & Anatomy at PAF KIET
January 1, 2024 - October 8, 2025Taught and developed a curriculum on structural packaging design for Bachelor of Design students; mentored students in visual storytelling and creative execution.
Design Solution Provider (Remote Job) at Freelance, anywhere in the world
August 1, 2015 - PresentProvided global clients with full-spectrum creative services, including brand identity systems, UI design, and strategic visual development. Built digital presence and brand bibles for clients across North America, the Middle East, and Australia.
Senior Art Director at LMSL, Australia
January 1, 2024 - PresentLeading a global team of 18+ designers, 2 junior art directors, and QA specialists across five brand verticals (marketing, sales, live training, online courses, and therapy). Collaborate with content strategists, dev teams, and QA to shape and optimize digital product experiences, from UI flows to onboarding interfaces. Introduced and maintained scalable design systems ensuring consistent product visuals across web, mobile, podcast, and course platforms. Conducted design reviews with product stakeholders and usability audits to improve learner and user experience. Delivered full-stack visual execution for interactive course platforms, including dashboards, micro-interactions, and learning pathways. Re-invented the entire brand visually and improved it as per current marketing standards.
Senior Art Director at IO Digital, Pakistan
May 1, 2023 - October 8, 2025Directed end-to-end visual strategy and execution for major clients including Haier Pk and Qatar Stock Exchange. Played a pivotal role in securing high-value pitches and a 15% YoY increase in sales during key international campaigns (FIFA 2023, Asia Cup 2023). Mentored multidisciplinary teams in a fast-paced agency setting.
Creative Director/ Founding Product Designer (Remote Job) at Category Men, USA
April 1, 2022 - October 8, 2025Designed and iterated the eCommerce platform UI/UX, focusing on user flow optimization, product storytelling, and conversion. Established the digital brand identity, including responsive components and mobile-first design systems. Led the creation of wireframes, hi-fi mockups, and A/B tested landing pages, resulting in a 35% increase in sales. Partnered with developers to implement design solutions with emphasis on usability and scalability. Grew creative team productivity by 25% and cut delivery timelines by 10%.
Art Director at Bond Advertising, Pakistan
February 1, 2020 - October 8, 2025Created standout branding and annual reports for major clients of the agency. Reimagined brand collateral and internal communications with premium-quality execution. Major Clients: Engro Pk, Bank AL Habib Ltd, United Energy Pakistan (UEP).
Creative Manager at Marksman Advertising, Pakistan
January 1, 2018 - October 8, 2025Managed 360-degree campaigns across social, radio, and print for clients like Berlitz and Tabba Hospital. Oversaw both design and copy, leading a team of junior creatives and animators.
Graphic Designer (Remote Job) at Neomeric, Oman
June 1, 2018 - October 8, 2025Delivered culturally adapted branding and digital collateral for fintech and telecom clients in Oman. Major Clients: Neomeric, Awasr (Stormfibre), Thawani Pay (Fintech).
Lecturer – Packaging Design & Anatomy at PAF KIET
January 1, 2024 - October 8, 2025Taught and developed a curriculum on structural packaging design for Bachelor of Design Students (foundation year). Mentored students in visual storytelling and creative execution.
Design Solution Provider (Remote Job) at Freelance, anywhere in the world
August 1, 2015 - PresentProvided global clients with full-spectrum creative services, including brand identity systems, UI design, and strategic visual development. Built digital presence and brand bibles for clients across North America, the Middle East, and Australia.
Design Solution Provider (Remote Job) at Freelance
August 1, 2015 - PresentProvided global clients with full-spectrum creative services, including brand identity systems, UI design, and strategic visual development. Built digital presence and brand bibles for clients across North America, the Middle East, and Australia.
Creative Manager at Marksman Advertising, Pakistan
January 1, 2018 - October 8, 2025Managed 360-degree campaigns across social, radio, and print for clients like Berlitz and Tabba Hospital. Oversaw both design and copy, leading a team of junior creatives and animators.
Graphic Designer (Remote Job) at Neomeric, Oman
June 1, 2018 - October 8, 2025Delivered culturally adapted branding and digital collateral for fintech and telecom clients in Oman.
Art Director at Bond Advertising, Pakistan
February 1, 2020 - October 8, 2025Created standout branding and annual reports for major clients of the agency. Reimagined brand collateral and internal communications with premium-quality execution.
Lecturer – Packaging Design & Anatomy at PAF KIET
January 1, 2024 - October 8, 2025Taught and developed a curriculum on structural packaging design for Bachelor of Design Students (foundation year). Mentored students in visual storytelling and creative execution.
Creative Director / Founding Product Designer at Category Men, USA
April 1, 2022 - October 8, 2025Designed and iterated the eCommerce platform UI/UX, focusing on user flow optimization, product storytelling, and conversion. Established the digital brand identity, including responsive components and mobile-first design systems. Led wireframes, hi-fi mockups, and A/B tested landing pages. Partnered with developers to implement design solutions with emphasis on usability and scalability. Grew creative team productivity by 25% and cut delivery timelines by 10%.
Senior Art Director at IO Digital, Pakistan
May 1, 2023 - October 8, 2025Directed end-to-end visual strategy and execution for major clients including Haier Pk and Qatar Stock Exchange. Mentored multidisciplinary teams in a fast-paced agency setting.
Senior Art Director (Full-time Remote Job) at LMSL, Australia
January 1, 2024 - PresentLeading a global team of 18+ designers, 2 junior art directors, and QA specialists across five brand verticals. Collaborate with content strategists, dev teams, and QA to shape digital product experiences, maintain scalable design systems, and deliver full-stack visual execution for interactive course platforms.
Senior Art Director at LMSL Australia
January 1, 2024 - PresentLeading a global team of 20+ designers, 2 junior art directors, and QA specialists across five brand verticals. Re-invented the brand with AI-integrated designs, spearheaded rebranding and visual design for 50+ campaigns across podcast, editorial, and e-learning platforms. Developed design systems to ensure brand consistency across marketing assets and digital experiences.
Senior Art Director at IO Digital Ltd, Pakistan
May 1, 2022 - May 1, 2023Directed end-to-end visual strategy and execution for major clients including Haier Pakistan and Qatar Stock Exchange. Played a pivotal role in securing high-value pitches and a 15% YoY increase in sales during key international campaigns (FIFA 2023, Asia Cup 2023). Mentored multidisciplinary teams in a fast-paced agency setting.
Creative Director at Category Men, USA
March 1, 2020 - April 1, 2022Built the brand’s visual identity and tone from the ground up, including fashion and skincare verticals. Directed international-quality photoshoots remotely, resulting in a 35% uplift in online sales. Grew creative team productivity by 25% and cut delivery timelines by 10%.
Art Director at Bond Advertising, Pakistan
July 1, 2018 - February 1, 2020Created standout branding and annual reports for major clients of the agency. Reimagined brand collateral and internal communications with premium-quality execution.
Creative Manager at Marksman Advertising, Pakistan
March 1, 2017 - January 1, 2018Managed 360-degree campaigns across social, radio, and print for clients like Berlitz and Tabba Hospital. Oversaw both design and copy, leading a team of junior creatives and animators.
Graphic Designer at Neomeric, Oman (Remote)
August 1, 2017 - June 1, 2018Delivered culturally adapted branding and digital collateral for fintech and telecom clients in Oman.
Designer (Freelance) at Design Solution Provider (Freelance) – Anywhere in the world
August 1, 2015 - PresentProvided global clients with full-spectrum creative services, including brand identity systems, UI design, and strategic visual development. Built digital presence and brand bibles for clients across North America, the Middle East, and Australia.
Lecturer – Packaging Design & Digital Drawing at PAF KIET
September 1, 2018 - January 1, 2024Built and led design-focused programs that strengthened clarity in communication, mentoring, and creative direction, key pillars of modern design leadership. Mentored emerging designers in strategic storytelling, conceptual thinking, critical design judgement, reinforcing a leadership style rooted in empathy, precision, and purpose-driven creativity.
Education
Masters in Computer Arts (Design) at PAF KIEIT (CMA), Karachi, Pakistan
January 11, 2030 - August 28, 2025MSc Marketing Communication & Brand Management at Middlesex University, Dubai
January 11, 2030 - October 8, 2025Masters in Computer Arts (Design) at PAF KIET (CMA), Pakistan
January 11, 2030 - October 8, 2025MSc Marketing Communication & Brand Management at Middlesex University, Dubai
January 11, 2030 - October 8, 2025Masters in Computer Arts (Design) at PAF KIET (CMA), Pakistan
January 11, 2030 - October 8, 2025MSc Marketing Communication & Brand Management at Middlesex University, Dubai
January 11, 2030 - October 8, 2025Masters in Computer Arts (Design) at PAF KIET (CMA), Pakistan
January 11, 2030 - October 8, 2025MSc Marketing Communication & Brand Management at Middlesex University, Dubai
January 11, 2030 - October 8, 2025Masters in Computer Arts (Design) at PAF KIET (CMA), Pakistan
January 11, 2030 - October 8, 2025MSc Marketing Communications & Brand Management at Middlesex University Dubai
January 1, 2025 - January 1, 2027MCA Communication Design at Karachi Institute of Engineering & Technology (KIET)
January 1, 2012 - January 1, 2015Bachelor's in Commerce at Karachi University
January 1, 2012 - January 1, 2012Qualifications
Industry Experience
Education, Healthcare, Retail, Software & Internet, Financial Services, Professional Services, Media & Entertainment, Manufacturing, Telecommunications, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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