Available to hire
I am a creative Content & Social Media Manager with a deep passion for fashion, visual storytelling, and building engaged online communities. I manage two high-traffic hospitality brands and personal projects, growing a TikTok following to 21K with 4.9M views in the last 12 months.
I handle end-to-end content creation and social execution—from content direction and shooting to scheduling, caption writing, community engagement, influencer partnerships, and performance analytics. I thrive working independently with full creative ownership while aligning with brand aesthetics and objectives.
Experience Level
Language
English
Fluent
Work Experience
Social Media Manager at Two Hospitality Venues (Names not disclosed)
January 1, 2020 - PresentManaged digital marketing and social channels for two high-traffic hospitality venues. Created and scheduled social media content, EDMs, and ManyChat automations; drove engagement through seasonal campaigns and local collaborations; executed data-led digital campaigns achieving substantial online sales; oversaw Shopify e-commerce operations including product listings and SEO; tracked site traffic, conversions, and customer data to inform marketing decisions.
Digital Executive - Content Creator at EcoYa Content Creator / Mia Bisley
January 1, 2024 - PresentCo-developed content strategy and produced fashion and lifestyle content; grew a personal TikTok following to 21K with 4.9M views in the past 12 months; collaborated with lifestyle, beauty, and wellness brands; created brand-aligned Reels and Stories and built an engaging online community.
Co-Founder & Brand Director at FIN
January 1, 2024 - PresentCo-founded a surf-inspired hair care brand from concept to launch. Led branding, digital strategy, and content creation; developed brand identity and voice; scheduled email campaigns, and oversaw online go-to-market; built influencer partnerships and managed e-commerce presence.
Digital & Marketing Support at Flame Bar & Grill / Sunfire Restaurant
January 1, 2024 - PresentManaged daily social media execution, including content scheduling, caption writing, community engagement, and performance reporting. Drove influencer partnerships, supported Shopify operations (product listings, SEO), and analyzed data to inform marketing decisions.
Digital & Marketing Support at Flame Bar & Grill / Sunfire Restaurant
November 4, 2020 - PresentManaged digital marketing and social channels for two high-traffic hospitality venues.
Created and scheduled social media content, EDMs, and ManyChat automations.
Drove consistent engagement through seasonal campaigns and local collaborations.
Education
Bachelor of Commerce at Victoria University of Wellington
January 1, 2019 - December 31, 2021Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Retail, Education, Professional Services
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