Mia Lahrichi
I’m Mia Lahrichi, a digital marketing professional and growth strategist with 5+ years of international experience across brand strategy, e-commerce, customer acquisition, and digital growth.
About
I’m Mia Lahrichi, a digital marketing professional and growth strategist with 5+ years of international experience across brand strategy, e-commerce, customer acquisition, and digital growth. I’ve worked with clients and brands across the UK, Canada, France, and Morocco, helping strengthen visibility and credibility through integrated digital and communications campaigns.
I enjoy turning data into action, optimizing digital channels, improving customer journeys and conversion rates, and launching acquisition and retention campaigns. From shaping editorial direction and brand messaging across platforms to coordinating PR and influencer initiatives, I focus on consistent strategy, measurable performance, and sustainable growth through strong collaboration and clear marketing execution.
- 7 years' experience
- Joined October 2026
Industry experience
- Retail
- Consumer Goods
- Media & Entertainment
- Professional Services
- Education
Work experience· 4 roles
Supported international brands in executing social media strategies, producing and coordinating client-adapted content. Helped drive community growth and engagement and supported campaign rollouts to strengthen brand visibility and brand engagement.
Launched acquisition campaigns for customer acquisition and retention, analyzed performance to adjust strategies for better profit and efficiency, and supported brand strategy and market positioning. Led strategic thinking around brand image, coordinated creative teams to ensure consistency and performance across campaigns, and identified growth opportunities and aligned acquisition channels to business goals. Advised clients on digital development and communications strategy.
Strengthened visibility and credibility for multiple brands through communications campaigns. Structured and managed digital presence for consistent impact across platforms, supported PR and influencer marketing initiatives, guided editorial direction, and contributed to online sales growth by optimizing digital channels. Analyzed performance to refine strategies and maximize profitability, while also aligning social media strategy with business objectives.
Education
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