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I’m a marketing professional who blends strategic thinking with creative execution and data-driven decisions to grow brands, sharpen positioning, and boost customer engagement. With an MBA in Marketing and experience across healthcare and consumer tech, I enjoy turning insights into clear, impactful storytelling that resonates across channels. As a freelance influencer and content creator, I built a high-performing social media presence by partnering with brands, designing sponsored campaigns, and leveraging platform algorithms to drive visibility, engagement, and sales. I bring practical experience in audience psychology, trend analysis, and data-informed decision-making to every project, collaborating with teams to scale content and expand reach.…I’m a marketing professional who blends strategic thinking with creative execution and data-driven decisions to grow brands, sharpen positioning, and boost customer engagement. With an MBA in Marketing and experience across healthcare and consumer tech, I enjoy turning insights into clear, impactful storytelling that resonates across channels. As a freelance influencer and content creator, I built a high-performing social media presence by partnering with brands, designing sponsored campaigns, and leveraging platform algorithms to drive visibility, engagement, and sales. I bring practical experience in audience psychology, trend analysis, and data-informed decision-making to every project, collaborating with teams to scale content and expand reach.

Mia Rkman

Product Marketer, Marketing Strategist, Brand Strategist, +3

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I’m a marketing professional who blends strategic thinking with creative execution and data-driven decisions to grow brands, sharpen positioning, and boost customer engagement. With an MBA in Marketing and experience across healthcare and consumer tech, I enjoy turning insights into clear, impactful storytelling that resonates across channels. As a freelance influencer and content creator, I built a high-performing social media presence by partnering with brands, designing sponsored campaigns, and leveraging platform algorithms to drive visibility, engagement, and sales. I bring practical experience in audience psychology, trend analysis, and data-informed decision-making to every project, collaborating with teams to scale content and expand reach.…I’m a marketing professional who blends strategic thinking with creative execution and data-driven decisions to grow brands, sharpen positioning, and boost customer engagement. With an MBA in Marketing and experience across healthcare and consumer tech, I enjoy turning insights into clear, impactful storytelling that resonates across channels. As a freelance influencer and content creator, I built a high-performing social media presence by partnering with brands, designing sponsored campaigns, and leveraging platform algorithms to drive visibility, engagement, and sales. I bring practical experience in audience psychology, trend analysis, and data-informed decision-making to every project, collaborating with teams to scale content and expand reach.

Available to hire

I’m a marketing professional who blends strategic thinking with creative execution and data-driven decisions to grow brands, sharpen positioning, and boost customer engagement. With an MBA in Marketing and experience across healthcare and consumer tech, I enjoy turning insights into clear, impactful storytelling that resonates across channels.

As a freelance influencer and content creator, I built a high-performing social media presence by partnering with brands, designing sponsored campaigns, and leveraging platform algorithms to drive visibility, engagement, and sales. I bring practical experience in audience psychology, trend analysis, and data-informed decision-making to every project, collaborating with teams to scale content and expand reach.

Skills

Branding

Copywriting

Data Visualization

Experience Level

Branding

Expert

Copywriting

Expert

Data Visualization

Expert

Language

Croatian

Fluent

English

Fluent

German

Beginner

Work Experience

Product Marketing & Communications Marketing Manager at Neo Brands Inc

September 1, 2023 - February 1, 2024

Lead product marketing and communications initiatives for Amazon-focused consumer brands, bridging product management, market insights, and brand storytelling. Shape product positioning, messaging, and value propositions while supporting product lifecycle decisions and go-to-market execution. Manage communications strategy and PR-aligned messaging for product launches, campaigns, and influencer partnerships, ensuring consistent brand narrative across listings and external channels.

Marketing Manager Assistant at Blank Label

February 1, 2024 - Present

Managed global influencer marketing initiatives for Opera Browser's creator campaigns. Developed strategies for tech, lifestyle, and gaming audiences. Oversaw end-to-end campaign execution, from creator selection to content review. Analyzed performance metrics to refine targeting, messaging, and creator choices.

Environmental Health Engineer — Specialist at Primamed

January 1, 2022 - July 1, 2022

Collected, analyzed, and reported data for epidemiological and environmental programs. Supported public health communications and created educational content. Assisted in implementing protocols and monitoring environmental impact.

Environmental Health Engineering Intern at NZJZ d r. Andrija Štampar

January 1, 2021 - January 1, 2022

Marketing Manager & Communications at Neobrands Inc.

January 1, 2024 - Present

Lead brand growth and marketing communications initiatives for Amazon-focused e-commerce brands at Neobrands Inc., align market insights with strategic brand storytelling and marketplace performance data. Shape brand positioning and messaging based on performance data and marketplace dynamics. Drive social media and paid media strategies to expand visibility and accelerate growth. Lead PR and external communications to enhance brand authority and competitive visibility. Monitor core marketing KPIs, contribute to forecasting, and ensure consistent, performance-aligned communications across all channels.

Freelance Influencer & Content Creator at Self-employed

January 1, 2019 - Present

Successfully built a high-performing social media presence, developing a loyal audience through strategic content creation and consistent brand storytelling. Collaborated with multiple brands to design and execute sponsored campaigns that increased visibility, engagement, and direct sales. Deep understanding of platform algorithms, audience psychology, trend cycles, and conversion-driven content formats. Negotiated partnerships, analyzed engagement and conversion metrics, and scaled content strategies based on data insights. Created educational content for public health communications and led end-to-end campaign execution from creator selection to content evaluation, ensuring alignment with objectives and brand guidelines.

Environmental Health Engineer at NZJZ Dr. Andrija Štampar Public Health Institute

January 1, 2021 - December 31, 2023

Worked on environmental health initiatives; contributed to development and implementation of protocols and monitoring of environmental impact; led internal audits and improvement initiatives; collaborated with multidisciplinary teams to translate analysis into actionable steps for public health programs.