Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Mia, a Creative Director and Brand Strategist based in Kuala Lumpur with 6+ years of experience leading cross-functional teams to build high-growth global brands. I specialize in omnichannel brand systems, product packaging, and digital-first marketing for cosmetics and lifestyle sectors. I excel at bridging artistic vision with commercial viability to scale brands across international markets. In my recent freelance work, I’ve steered end-to-end creative directions for 500+ assets across Europe, Australia, and SE Asia, developed brand identity systems and premium packaging, and driven data-backed social storytelling that boosts engagement. I’m comfortable collaborating with vendors and partners worldwide to ensure premium production standards, while keeping 100% brand consistency across markets.…Hi, I’m Mia, a Creative Director and Brand Strategist based in Kuala Lumpur with 6+ years of experience leading cross-functional teams to build high-growth global brands. I specialize in omnichannel brand systems, product packaging, and digital-first marketing for cosmetics and lifestyle sectors. I excel at bridging artistic vision with commercial viability to scale brands across international markets. In my recent freelance work, I’ve steered end-to-end creative directions for 500+ assets across Europe, Australia, and SE Asia, developed brand identity systems and premium packaging, and driven data-backed social storytelling that boosts engagement. I’m comfortable collaborating with vendors and partners worldwide to ensure premium production standards, while keeping 100% brand consistency across markets.

Mia Bensemra

Creative Director, Brand Strategist, Graphic Designer, +4





Hi, I’m Mia, a Creative Director and Brand Strategist based in Kuala Lumpur with 6+ years of experience leading cross-functional teams to build high-growth global brands. I specialize in omnichannel brand systems, product packaging, and digital-first marketing for cosmetics and lifestyle sectors. I excel at bridging artistic vision with commercial viability to scale brands across international markets. In my recent freelance work, I’ve steered end-to-end creative directions for 500+ assets across Europe, Australia, and SE Asia, developed brand identity systems and premium packaging, and driven data-backed social storytelling that boosts engagement. I’m comfortable collaborating with vendors and partners worldwide to ensure premium production standards, while keeping 100% brand consistency across markets.…Hi, I’m Mia, a Creative Director and Brand Strategist based in Kuala Lumpur with 6+ years of experience leading cross-functional teams to build high-growth global brands. I specialize in omnichannel brand systems, product packaging, and digital-first marketing for cosmetics and lifestyle sectors. I excel at bridging artistic vision with commercial viability to scale brands across international markets. In my recent freelance work, I’ve steered end-to-end creative directions for 500+ assets across Europe, Australia, and SE Asia, developed brand identity systems and premium packaging, and driven data-backed social storytelling that boosts engagement. I’m comfortable collaborating with vendors and partners worldwide to ensure premium production standards, while keeping 100% brand consistency across markets.

Available to hire

Hi, I’m Mia, a Creative Director and Brand Strategist based in Kuala Lumpur with 6+ years of experience leading cross-functional teams to build high-growth global brands. I specialize in omnichannel brand systems, product packaging, and digital-first marketing for cosmetics and lifestyle sectors. I excel at bridging artistic vision with commercial viability to scale brands across international markets.

In my recent freelance work, I’ve steered end-to-end creative directions for 500+ assets across Europe, Australia, and SE Asia, developed brand identity systems and premium packaging, and driven data-backed social storytelling that boosts engagement. I’m comfortable collaborating with vendors and partners worldwide to ensure premium production standards, while keeping 100% brand consistency across markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Beginner

Beginner

Language

French

Fluent

English

Fluent

Work Experience

Freelance Creative Director / Brand Strategist at Self-employed

September 1, 2020 - Present

Led creative direction and brand architecture for 500+ digital and print assets across Europe, Australia, and SE Asia, maintaining 100% brand consistency across diverse market regulations. Orchestrated end-to-end project lifecycles, from initial concept and deck strategy to on-set art direction and final global delivery. Directed high-budget photoshoots, ensuring visual alignment with international brand guidelines.

Visual Designer at Love Maya

March 1, 2025 - Present

Developed a comprehensive brand identity system and retail packaging strategy for a premium Body Care line, resulting in a cohesive global brand launch. Engineered 2D mockups and point-of-sale (POS) displays for e-commerce and physical retail, increasing brand visibility in competitive retail environments. Spearheaded social media content strategy, driving a 20% increase in engagement through data-backed visual storytelling and trend-focused creative. Coordinated with global vendors to execute high-fidelity packaging and event materials, ensuring premium production standards.

Creative Designer at cheak

March 1, 2024 - February 28, 2026

Implemented high-quality design solutions for marketing and brand campaigns as a contract staff member. Focus areas included EDM campaigns, campaign concept development, and production of paid media assets, with emphasis on improving conversion through branding and visual hierarchy. Executed large-scale physical brand experiences, designing event printables, racks, and mastheads for retail pop-ups.

Graphic Designer at Handmade Heroes

March 1, 2023 - January 31, 2025

Managed visual output for a high-growth skincare brand across major marketplaces including TikTok, Shopee, Lazada, and Zalora. Pioneered video and motion design for social platforms, increasing organic reach by 30% through short-form animation and storytelling. Translated brand values into physical merchandise, leading the design process from ideation to final manufacturing-ready files.

Visual Designer at Decathlon Australia

April 1, 2022 - January 31, 2023

Standardized digital storefronts: Managed visual assets for 100+ product listings, ensuring alignment with global brand identity and e-commerce best practices. Event Creative: Produced high-visibility physical signage and point-of-sale materials for weekly regional activations.

Freelance Creative Director / Brand Strategist at Freelance / Self-employed

September 1, 2020 - Present

Visual Designer (Contract) at Decathlon Australia

April 1, 2022 - January 1, 2023