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I'm Mia Bensemra, a Creative Director and Brand Strategist based in Kuala Lumpur. I specialize in translating business objectives into distinctive visual systems for beauty, lifestyle, and e-commerce brands across SE Asia, Europe, and Australia. Over the last 6+ years, I’ve led brand strategy, art direction, and omnichannel design from global packaging to paid media, while nurturing cross-functional teams and coordinating international vendors. I’m passionate about scaling creative output without compromising brand integrity across diverse markets. I thrive in fast-paced environments and love turning complex briefs into clear, compelling campaigns that resonate with audiences and drive measurable results.…I'm Mia Bensemra, a Creative Director and Brand Strategist based in Kuala Lumpur. I specialize in translating business objectives into distinctive visual systems for beauty, lifestyle, and e-commerce brands across SE Asia, Europe, and Australia. Over the last 6+ years, I’ve led brand strategy, art direction, and omnichannel design from global packaging to paid media, while nurturing cross-functional teams and coordinating international vendors. I’m passionate about scaling creative output without compromising brand integrity across diverse markets. I thrive in fast-paced environments and love turning complex briefs into clear, compelling campaigns that resonate with audiences and drive measurable results.

Mia Bensemra

Creative Director, Brand Strategist, Graphic Designer, +4

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I'm Mia Bensemra, a Creative Director and Brand Strategist based in Kuala Lumpur. I specialize in translating business objectives into distinctive visual systems for beauty, lifestyle, and e-commerce brands across SE Asia, Europe, and Australia. Over the last 6+ years, I’ve led brand strategy, art direction, and omnichannel design from global packaging to paid media, while nurturing cross-functional teams and coordinating international vendors. I’m passionate about scaling creative output without compromising brand integrity across diverse markets. I thrive in fast-paced environments and love turning complex briefs into clear, compelling campaigns that resonate with audiences and drive measurable results.…I'm Mia Bensemra, a Creative Director and Brand Strategist based in Kuala Lumpur. I specialize in translating business objectives into distinctive visual systems for beauty, lifestyle, and e-commerce brands across SE Asia, Europe, and Australia. Over the last 6+ years, I’ve led brand strategy, art direction, and omnichannel design from global packaging to paid media, while nurturing cross-functional teams and coordinating international vendors. I’m passionate about scaling creative output without compromising brand integrity across diverse markets. I thrive in fast-paced environments and love turning complex briefs into clear, compelling campaigns that resonate with audiences and drive measurable results.

Available to hire

I’m Mia Bensemra, a Creative Director and Brand Strategist based in Kuala Lumpur. I specialize in translating business objectives into distinctive visual systems for beauty, lifestyle, and e-commerce brands across SE Asia, Europe, and Australia. Over the last 6+ years, I’ve led brand strategy, art direction, and omnichannel design from global packaging to paid media, while nurturing cross-functional teams and coordinating international vendors.

I’m passionate about scaling creative output without compromising brand integrity across diverse markets. I thrive in fast-paced environments and love turning complex briefs into clear, compelling campaigns that resonate with audiences and drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Beginner

Beginner

Language

French

Fluent

English

Fluent

Arabic

Fluent

Work Experience

Freelance Creative Director / Brand Strategist at Self-employed

September 1, 2020 - Present

Led creative direction and brand architecture for 500+ digital and print assets across Europe, Australia, and SE Asia, maintaining 100% brand consistency across diverse market regulations. Orchestrated end-to-end project lifecycles, from initial concept and deck strategy to on-set art direction and final global delivery. Directed high-budget photoshoots, ensuring visual alignment with international brand guidelines.

Visual Designer at Love Maya

March 1, 2025 - Present

Developed a comprehensive brand identity system and retail packaging strategy for a premium Body Care line, resulting in a cohesive global brand launch. Engineered 2D mockups and point-of-sale (POS) displays for e-commerce and physical retail, increasing brand visibility in competitive retail environments. Spearheaded social media content strategy, driving a 20% increase in engagement through data-backed visual storytelling and trend-focused creative. Coordinated with global vendors to execute high-fidelity packaging and event materials, ensuring premium production standards.

Creative Designer at cheak

March 1, 2024 - February 28, 2026

Implemented high-quality design solutions for marketing and brand campaigns as a contract staff member. Focus areas included EDM campaigns, campaign concept development, and production of paid media assets, with emphasis on improving conversion through branding and visual hierarchy. Executed large-scale physical brand experiences, designing event printables, racks, and mastheads for retail pop-ups.

Graphic Designer at Handmade Heroes

March 1, 2023 - January 31, 2025

Managed visual output for a high-growth skincare brand across major marketplaces including TikTok, Shopee, Lazada, and Zalora. Pioneered video and motion design for social platforms, increasing organic reach by 30% through short-form animation and storytelling. Translated brand values into physical merchandise, leading the design process from ideation to final manufacturing-ready files.

Visual Designer at Decathlon Australia

April 1, 2022 - January 31, 2023

Standardized digital storefronts: Managed visual assets for 100+ product listings, ensuring alignment with global brand identity and e-commerce best practices. Event Creative: Produced high-visibility physical signage and point-of-sale materials for weekly regional activations.

Freelance Creative Director / Brand Strategist at Freelance / Self-employed

September 1, 2020 - Present

Visual Designer (Contract) at Decathlon Australia

April 1, 2022 - January 1, 2023

Creative Designer (Contract) at Cheak

March 1, 2024 - February 1, 2026

Designed high-converting EDM campaigns that contributed to a 50% increase in repeat customer revenue through strategic visual hierarchy, segmentation, and brand-consistent messaging. Developed campaign concepts across TikTok, Instagram, and Meta, ensuring a unified brand message from concept to final asset delivery. Produced paid media assets that generated measurable ROI by balancing aesthetic appeal with conversion-focused design principles. Executed physical brand experiences including large-scale event printables, retail racks, and mastheads for pop-up activations.