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I'm Mia Thorsted, a Go-To-Market and Customer Experience leader with a proven track record of turning complex enterprise technology into tangible business value. I’ve shaped GTM motions for SaaS platforms like Dynamics 365, AI Copilots, and Power Platform, driving adoption and revenue growth across Switzerland and beyond by partnering with sales, marketing, product, and channel teams. Based in Zurich and a Danish citizen with an EU passport, I bring a global perspective from experiences across Amsterdam and Nordic markets. I lead with curiosity, empower cross-functional teams, and translate sophisticated tech into clear business outcomes. My strengths include stakeholder management, executive storytelling, and designing scalable CX platforms that accelerate growth while delivering measurable impact.…I'm Mia Thorsted, a Go-To-Market and Customer Experience leader with a proven track record of turning complex enterprise technology into tangible business value. I’ve shaped GTM motions for SaaS platforms like Dynamics 365, AI Copilots, and Power Platform, driving adoption and revenue growth across Switzerland and beyond by partnering with sales, marketing, product, and channel teams. Based in Zurich and a Danish citizen with an EU passport, I bring a global perspective from experiences across Amsterdam and Nordic markets. I lead with curiosity, empower cross-functional teams, and translate sophisticated tech into clear business outcomes. My strengths include stakeholder management, executive storytelling, and designing scalable CX platforms that accelerate growth while delivering measurable impact.

Mia Thorsted

Product Marketer, AI Strategy Consultant, Brand Strategist, +7

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I'm Mia Thorsted, a Go-To-Market and Customer Experience leader with a proven track record of turning complex enterprise technology into tangible business value. I’ve shaped GTM motions for SaaS platforms like Dynamics 365, AI Copilots, and Power Platform, driving adoption and revenue growth across Switzerland and beyond by partnering with sales, marketing, product, and channel teams. Based in Zurich and a Danish citizen with an EU passport, I bring a global perspective from experiences across Amsterdam and Nordic markets. I lead with curiosity, empower cross-functional teams, and translate sophisticated tech into clear business outcomes. My strengths include stakeholder management, executive storytelling, and designing scalable CX platforms that accelerate growth while delivering measurable impact.…I'm Mia Thorsted, a Go-To-Market and Customer Experience leader with a proven track record of turning complex enterprise technology into tangible business value. I’ve shaped GTM motions for SaaS platforms like Dynamics 365, AI Copilots, and Power Platform, driving adoption and revenue growth across Switzerland and beyond by partnering with sales, marketing, product, and channel teams. Based in Zurich and a Danish citizen with an EU passport, I bring a global perspective from experiences across Amsterdam and Nordic markets. I lead with curiosity, empower cross-functional teams, and translate sophisticated tech into clear business outcomes. My strengths include stakeholder management, executive storytelling, and designing scalable CX platforms that accelerate growth while delivering measurable impact.

Available to hire

I’m Mia Thorsted, a Go-To-Market and Customer Experience leader with a proven track record of turning complex enterprise technology into tangible business value. I’ve shaped GTM motions for SaaS platforms like Dynamics 365, AI Copilots, and Power Platform, driving adoption and revenue growth across Switzerland and beyond by partnering with sales, marketing, product, and channel teams.

Based in Zurich and a Danish citizen with an EU passport, I bring a global perspective from experiences across Amsterdam and Nordic markets. I lead with curiosity, empower cross-functional teams, and translate sophisticated tech into clear business outcomes. My strengths include stakeholder management, executive storytelling, and designing scalable CX platforms that accelerate growth while delivering measurable impact.

Skills

Leadership

CRM

Experience Level

Leadership

Expert

CRM

Expert

Language

Danish

Fluent

English

Fluent

Swedish

Advanced

Norwegian

Advanced

German

Beginner

French

Beginner

Work Experience

Independent Consultant – AI Systems at Invisible Technologies

January 1, 2026 - Present

Evaluated and improved advanced AI systems through quality frameworks and model analysis.

Go-To-Market Manager – Business Applications at Microsoft

January 1, 2022 - Present

Led GTM strategy for Dynamics 365, AI-enabled BizOps and Power Platform across Switzerland, enabling sales teams and partners to drive adoption and revenue growth. Translated complex technology into clear business value and aligned marketing, product, and sales to accelerate pipeline and market expansion.

CX Solution Engineer / CX Account Manager / Sales Executive at Oracle

January 1, 2017 - January 1, 2020

Supported enterprise adoption of Oracle Marketing Cloud and CX platforms; designed marketing automation and customer engagement solutions; drove new business across Nordic retail and consumer goods markets.

Store Manager at HUGO BOSS

January 1, 2015 - January 1, 2016

Managed a retail team of nine employees and drove sales performance; led sales training and customer experience initiatives.