Senior Consultant Product Design at Appnovation

- Led end-to-end design projects across industries, delivering products from discovery to launch that increased client engagement and ROI. - Defined UX strategies with clients, product, and engineering teams, aligning business goals with user needs. - Facilitated user research and design workshops, uncovering insights that informed solutions and reduced product risk. - Designed interaction models, flows, and UI specs that streamlined complex processes, improving usability and reducing support tickets. - Presented prototypes and design rationale to clients, building stakeholder alignment and accelerating decision-making.

Senior Product Designer at Mindvalley Inc

Led design projects across the entire product lifecycle and multiple product launches. Mentored junior designers and helped them grow their skills. Developed and implemented UX strategies in collaboration with product and engineering teams. Led user research and synthesized feedback into actionable design improvements. Defined interaction models, user task flows, and UI specifications. Communicated design ideas and prototypes to developers and stakeholders, incorporating feedback and constraints to deliver scalable designs.

Head of Product Design and Marketing at CookX Asia Sdn Bhd

Blended market trend analysis with design, prototyping, and testing to deliver exceptional UX/UI across web and mobile. Led the UI/UX team to create journey maps, user flows, wireframes, and high-fidelity prototypes while ensuring brand consistency. Maintained and enhanced design systems and collaborated with engineers and stakeholders to meet business goals. Guided the marketing team in offline and online strategy, and tracked product launch success to drive improvements with cross-functional teams.

Creative Services Manager at Famous Matrix Corp

Managed Creative Service Department across digital products and retail branding. Led and guided the team to deliver branding and product design aligned with business goals. Planned and managed multiple digital and retail product lifecycles, creating detailed design specs and prioritizing work with cross-functional teams. Collaborated with branding, UI/UX, and engineering to deliver brand-aligned product experiences and tracked launch success.

Senior UI/UX Designer at Doropu Sdn Bhd

Development of apps and websites; managed product delivery according to roadmap, created design specifications and user stories, and guided branding requirements to meet objectives and timelines.

Assistant Manager of Visual Merchandiser at Valiram Group

Developed and trained brand visuals for regional F&B and fashion brands; led visual merchandising to create optimal customer experiences. Guided brand guidelines and campaigns, collaborating with marketing and store teams to meet objectives and ensure consistency across markets.

Brand Designer Cum Merchandiser at Bonia Corporation Berhad

Brand designer and merchandiser responsible for visual identity and retail design; translated marketing objectives into branding design and ensured alignment with brand standards across channels.

Fashion Merchandiser at Depi Corporation

Managed fashion product merchandising and branding initiatives, supporting regional campaigns and campaigns.

Senior Product Design at Mindvalley Inc

Redesigned the Evercoach webpage and enhanced the Masterclass webpage sign-up flow to improve conversions.

Head of Product Design & Marketing at CookX Asia sdn bhd

Introduced rewards point system and led marketing campaigns to increase user engagement and awareness.

Senior UIUX Designer at Doropu sdn bhd

Designed user interfaces and improved user experience for various digital products.