I am a detail-oriented designer and marketing professional with a track record supporting digital advertising, ecommerce, and cross-functional teams. I bring a strong foundation in ad tracking concepts, media platforms, market trends, and creative collaboration, with a passion for turning insights into design that drives performance. I excel in fast-paced environments using tools like Notion and ClickUp to manage tasks and timelines. My experience spans branding, digital content, fashion design, and ecommerce, and I’m excited to grow in analytics-driven decision making and scalable media infrastructure.

Micaela Diaz

I am a detail-oriented designer and marketing professional with a track record supporting digital advertising, ecommerce, and cross-functional teams. I bring a strong foundation in ad tracking concepts, media platforms, market trends, and creative collaboration, with a passion for turning insights into design that drives performance. I excel in fast-paced environments using tools like Notion and ClickUp to manage tasks and timelines. My experience spans branding, digital content, fashion design, and ecommerce, and I’m excited to grow in analytics-driven decision making and scalable media infrastructure.

Available to hire

I am a detail-oriented designer and marketing professional with a track record supporting digital advertising, ecommerce, and cross-functional teams. I bring a strong foundation in ad tracking concepts, media platforms, market trends, and creative collaboration, with a passion for turning insights into design that drives performance.

I excel in fast-paced environments using tools like Notion and ClickUp to manage tasks and timelines. My experience spans branding, digital content, fashion design, and ecommerce, and I’m excited to grow in analytics-driven decision making and scalable media infrastructure.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Graphic Designer & Video Designer at BN Design Studio
May 1, 2023 - January 1, 2025
Designed social media graphics and videos using Adobe Photoshop and Premiere, boosting engagement by 20%; strategic planning role at Meta involving strong analytical and communication skills, managing apps like Notion and ClickUp.
Fashion Designer
August 1, 2021 - February 1, 2025
Created technical fashion CADs and print designs in Adobe Illustrator, streamlining prototype development. Analyzed trends to inform color and print selections, ensuring market relevance.
Project Manager at Hope Station
May 1, 2023 - April 1, 2024
Developed brand identity, including logo and icons, using Adobe Illustrator, strengthening market presence. Designed wireframes for Wix website, optimizing user flows and visual consistency.
Visual Merchandiser at BC Surf
December 1, 2022 - March 1, 2023
Curated product displays for online and in-store, enhancing user engagement through strategic visuals.
Graphic Designer & Marketing at Entre Mareas
November 1, 2022 - February 1, 2023
Designed swimwear patterns for Shopify listings, improving user experience with visually cohesive graphics. Conducted trend research to align designs with fashion market demands.
Fashion Design Intern at Chelsea Gray
August 1, 2021 - February 1, 2022
Built inspiration boards for styling and photography, supporting trend-driven design decisions.
Fashion Designer at Kings Game Polo Equipment
October 1, 2016 - October 1, 2018
Designed custom apparel graphics and e-commerce visuals, enhancing brand appeal.
Fashion Designer at Dash Sports
October 1, 2016 - October 1, 2017
Designed underwear graphics and managed production visuals, aligning with market trends.
Brand Identity Designer at Hope Station
May 1, 2023 - April 30, 2024
Developed brand identity, including logo and icons, using Adobe Illustrator; strengthened market presence. Designed wireframes for Wix website, optimizing user flows and visual consistency.
Creative Lead – Branding, Digital & Content at BN Design Studio
May 1, 2023 - January 1, 2025
Creative Lead responsible for branding, digital and content efforts. Supported paid media and performance marketing teams by designing and optimizing creative assets for Meta advertising environments; collaborated on campaign execution workflows aligned with media tracking and performance goals; assisted in QA of creative assets and placements to ensure correct delivery across platforms; used Notion and ClickUp to manage tasks, timelines, and documentation in fast-paced environments.
Project Management & Graphic Designer at Hope Station
May 1, 2023 - April 1, 2024
Supported e-commerce operations including Shopify product catalog updates, promotional changes, and visual consistency. Assisted with website structure and wireframes on Wix to improve user flow and conversion paths. Collaborated with marketing and growth stakeholders to align digital assets with campaign requirements. Maintained organized documentation and workflows supporting marketing execution.
Graphic Designer at Entre Mareas
November 1, 2022 - February 1, 2023
Designed digital assets for Shopify listings supporting acquisition and retention efforts, like email marketing. Assisted in graphic design for textile prints, sustainable swimwear fabrics. Supported trend analysis and performance oriented creative decisions and shop decoration.
Fashion design intern at Chelsea Gray King Game Polo Equipment
December 1, 2021 - March 1, 2022
Graphic design for T-shirt graphics and textile prints; makeup and styling research; assisted at New York Fashion Week.
Designer at Misa
January 1, 2015 - September 1, 2017
Designer of underwear clothing and managed budgets and suppliers for the shop and factory.
Fashion designer at Misa
November 1, 2016 - November 1, 2018
Graphic design for merchandise and developed branding guides.
Fashion designer at Dash Deportes
December 1, 2017 - December 1, 2019
Adapted creative concepts into technically viable designs for manufacturing. Collaborated with production teams to ensure quality standards and accuracy. Assisted in pattern development and visual direction of collections.

Education

Tertiary in Fashion & Textile Design at Buenos Aires, Argentina
January 1, 2009 - January 1, 2013
Digital Marketing at ABMI Institute, Buenos Aires, Argentina
January 1, 2022 - December 29, 2025
Digital Marketing at ABMI Institute
January 1, 2022 - December 30, 2025
Digital Marketing at ABM Institute, Buenos Aires, Argentina
January 1, 2022 - January 1, 2022

Qualifications

Google Digital Marketing Certificate
January 1, 2022 - December 29, 2025
Tertiary in Fashion & Textile Design
January 1, 2009 - January 1, 2013
Digital Marketing Certification
January 1, 2022 - December 30, 2025
Tertiary in Fashion & Textile Design
January 1, 2009 - January 1, 2013
Digital Marketing Certification
January 1, 2022 - January 1, 2022

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Manufacturing, Software & Internet, Consumer Goods