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I’m Micaela, a Brand Marketing Specialist with a passion for storytelling in the luxury sector. I bring hands-on experience in planning and managing B2B/B2C events, brand activations, and international engagement projects, ensuring every initiative aligns with a clear brand identity and flawless execution. I combine digital content management, stakeholder coordination, and vendor liaison with a refined aesthetic and analytical approach to maximize impact. I hold a Master’s degree in Media & Digital Management and thrive on turning ideas into tangible, memorable brand experiences.…I’m Micaela, a Brand Marketing Specialist with a passion for storytelling in the luxury sector. I bring hands-on experience in planning and managing B2B/B2C events, brand activations, and international engagement projects, ensuring every initiative aligns with a clear brand identity and flawless execution. I combine digital content management, stakeholder coordination, and vendor liaison with a refined aesthetic and analytical approach to maximize impact. I hold a Master’s degree in Media & Digital Management and thrive on turning ideas into tangible, memorable brand experiences.

Micaela Conti Brando

Brand Strategist, Marketing Strategist, Brand Designer, +7

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I’m Micaela, a Brand Marketing Specialist with a passion for storytelling in the luxury sector. I bring hands-on experience in planning and managing B2B/B2C events, brand activations, and international engagement projects, ensuring every initiative aligns with a clear brand identity and flawless execution. I combine digital content management, stakeholder coordination, and vendor liaison with a refined aesthetic and analytical approach to maximize impact. I hold a Master’s degree in Media & Digital Management and thrive on turning ideas into tangible, memorable brand experiences.…I’m Micaela, a Brand Marketing Specialist with a passion for storytelling in the luxury sector. I bring hands-on experience in planning and managing B2B/B2C events, brand activations, and international engagement projects, ensuring every initiative aligns with a clear brand identity and flawless execution. I combine digital content management, stakeholder coordination, and vendor liaison with a refined aesthetic and analytical approach to maximize impact. I hold a Master’s degree in Media & Digital Management and thrive on turning ideas into tangible, memorable brand experiences.

Available to hire

I’m Micaela, a Brand Marketing Specialist with a passion for storytelling in the luxury sector. I bring hands-on experience in planning and managing B2B/B2C events, brand activations, and international engagement projects, ensuring every initiative aligns with a clear brand identity and flawless execution.

I combine digital content management, stakeholder coordination, and vendor liaison with a refined aesthetic and analytical approach to maximize impact. I hold a Master’s degree in Media & Digital Management and thrive on turning ideas into tangible, memorable brand experiences.

Skills

Branding

Copywriting

Web Design

Experience Level

Branding

Expert

Copywriting

Expert

Web Design

Intermediate

Language

Italian

Fluent

English

Fluent

French

Fluent

German

Advanced

Work Experience

Brand Marketing Specialist at Bellavista Wine

January 1, 2025 - Present

Planning and management of luxury B2B/B2C and PR events in Italy and abroad, including Forbes events, masterclasses, and presentations. Coordination of brand activations in hotels, restaurants, and wine boutiques; overseeing logistics, materials, and communication to ensure brand consistency. Management of vendors, communications agencies, and external partners; support in the production of digital and social media content. Budget planning and strategic resource allocation to maximize initiative effectiveness.

Hospitality Specialist at Bellavista Wine

November 1, 2022 - December 31, 2025

Developing premium enotouristic experiences with operational presence at high-profile venues (e.g., Teatro alla Scala, Range Rover House, Rinascente Milano). Simultaneous translation (oral and written). Administrative and fiscal support.

Bartender at Blanco Gourmet Bar; Wine and Mixology Consulting

May 1, 2021 - November 1, 2022

Customer service management, order handling, and reservations; bar operations support and guest experience.

Bartender at Bäcker AISZHIN, Vienna

April 1, 2019 - April 30, 2019

Bartender – stage experience.

Shop Assistant at Be Unique, Nice

April 1, 2018 - April 30, 2018

Shop assistant; stage.

Brand Marketing Specialist at Bella Vista Wine

November 1, 2022 - December 1, 2025

Planning and management of luxury B2B/B2C events, brand activations, and international engagement projects; coordination of brand activities in hotels, restaurants, and wine boutiques; oversight of logistics, materials, and communications to ensure brand consistency; budget planning and strategic resource allocation.

Hospitality Specialist at Bella Vista Wine

November 1, 2022 - December 1, 2025

Development and management of luxury experiences, including events at Teatro alla Scala, Range Rover House, and Rinascente Milano; operational oversight and multilingual written and verbal communication.

Bartender at Blanco Gourmet Bar

May 1, 2021 - November 1, 2022

Wine and mixology consulting, customer service management, order handling, and reservations.

Bartender Stage at Bäcker AISZ Hin, Vienna

April 1, 2018 - April 30, 2018

Stage experience in bartending; supported service and guest experiences.

Shop Assistant Stage at Be Unique, Nice

April 20, 2018 - April 20, 2018

Shop assistant internship; assisted store operations and customer service.

Intern at Amsterdam School of International Business

January 1, 2024 - Present

International Digital Project; contributed to creative storytelling and cultural narrative through travel. Internship noted as part of International Digital Project initiative.