MC

Micaela Conti Brando

Available to hire

I’m Micaela, a Brand Marketing Specialist with a passion for storytelling in the luxury sector.

About

I’m Micaela, a Brand Marketing Specialist with a passion for storytelling in the luxury sector. I bring hands-on experience in planning and managing B2B/B2C events, brand activations, and international engagement projects, ensuring every initiative aligns with a clear brand identity and flawless execution.

I combine digital content management, stakeholder coordination, and vendor liaison with a refined aesthetic and analytical approach to maximize impact. I hold a Master’s degree in Media & Digital Management and thrive on turning ideas into tangible, memorable brand experiences.

  • 5 years' experience
  • Joined February 2026

Languages

  • ItalianFluent
  • EnglishFluent
  • FrenchFluent
  • GermanAdvanced

Industry experience

  • Media & Entertainment
  • Wholesale & Distribution
  • Retail
  • Travel & Hospitality
  • Professional Services
  • Consumer Goods

Work experience· 11 roles

Brand Marketing Specialist · Bellavista WineJan 2025 – Present · 1 yr 11 mos

Planning and management of luxury B2B/B2C and PR events in Italy and abroad, including Forbes events, masterclasses, and presentations. Coordination of brand activations in hotels, restaurants, and wine boutiques; overseeing logistics, materials, and communication to ensure brand consistency. Management of vendors, communications agencies, and external partners; support in the production of digital and social media content. Budget planning and strategic resource allocation to maximize initiative effectiveness.

Intern · Amsterdam School of International BusinessJan 2024 – Present · 2 yrs 11 mos

International Digital Project; contributed to creative storytelling and cultural narrative through travel. Internship noted as part of International Digital Project initiative.

Hospitality Specialist · Bella Vista WineNov 2022 – Dec 2025 · 3 yrs 2 mos

Development and management of luxury experiences, including events at Teatro alla Scala, Range Rover House, and Rinascente Milano; operational oversight and multilingual written and verbal communication.

Brand Marketing Specialist · Bella Vista WineNov 2022 – Dec 2025 · 3 yrs 2 mos
Hospitality Specialist · Bellavista WineNov 2022 – Dec 2025 · 3 yrs 2 mos
Bartender · Blanco Gourmet BarMay 2021 – Nov 2022 · 1 yr 7 mos
Bartender · Blanco Gourmet Bar; Wine and Mixology ConsultingMay 2021 – Nov 2022 · 1 yr 7 mos
Bartender · Bäcker AISZHIN, ViennaApr 2019 – Apr 2019 · 1 mo

Education· 6

Master's degree · Università Cattolica del Sacro Cuore, Milano2030 – 2023
Bachelor's degree · Università Cattolica del Sacro Cuore, Milano0002 – 2020
Languages High School Diploma · Liceo Don Lorenzo Milani2015 – 2020
Master's degree in Media & Digital Management · Università Cattolica del Sacro Cuore, Milano2030 – 2023

Certifications and awards· 5

WSET Level 2 Award in Wines2030 – 2026
International Digital Project (IED)0002 – 2024
IED Cinema Project2025
WSET Level 2 Award in Wines2023 – 2026

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