I am a marketing professional with a degree in Advertising and Marketing from Brazil (2013/2014) and experience in customer service and content creation in the marketing and tourism industries. Over the years, I have developed skills in e-commerce, digital marketing, and website development, working with startups and small businesses across Australia and Brazil to increase visibility and growth.

Micaely Goncalves

I am a marketing professional with a degree in Advertising and Marketing from Brazil (2013/2014) and experience in customer service and content creation in the marketing and tourism industries. Over the years, I have developed skills in e-commerce, digital marketing, and website development, working with startups and small businesses across Australia and Brazil to increase visibility and growth.

Available to hire

I am a marketing professional with a degree in Advertising and Marketing from Brazil (2013/2014) and experience in customer service and content creation in the marketing and tourism industries. Over the years, I have developed skills in e-commerce, digital marketing, and website development, working with startups and small businesses across Australia and Brazil to increase visibility and growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Fluent

Work Experience

Content Creator at Invisible Keyboard
September 1, 2026 - Present
Developed and produced content that builds trust and visibility for founders across multiple channels. Led storytelling-driven materials and content production to attract investors and top talent. Researched trends to optimize engagement and reach.
E-commerce Specialist at Explore Pro Shop
March 1, 2023 - November 1, 2025
Managed e-commerce platform operations, order fulfillment, and customer support. Implemented SEO strategies via Instagram and other channels, and streamlined Shopify store integrations to improve conversions.
Travel Consultant at Flight Centre
April 1, 2023 - February 29, 2024
Sold and planned travel products including flights, accommodations, cruises, tours, travel insurance, and car rentals. Led planning with team leads to achieve targets and ensured accurate travel documents and supplier coordination.
Social Media Specialist at Go Travel
December 1, 2021 - March 31, 2023
Managed Instagram profile and website focused on Australia travel. Built a network of followers, created an e-book about South Australia, and produced engaging content to promote destinations.
Social Media Assistant at Bam Advertising
January 1, 2021 - August 31, 2023
Assisted with social media campaigns for local businesses, contributed to content creation for Brazilian brands, and supported website content management and page layouts.
Marketing & Social Media at Surf Planet
September 1, 2012 - June 30, 2014
Coordinated campaigns and events, created social media posts, maintained the company website, and produced monthly performance reports for managers.
Online Travel Consultant at Flight Centre
April 1, 2023 - February 1, 2024
Sold travel products and services, including flights, accommodations, cruises, and tours. Collaborated with the team to plan and sell destinations, organized itineraries and travel documents, and managed admin and financial programs to refund customers and pay suppliers.
Instagram Marketing Assistant at Bam Advertising
January 1, 2021 - August 1, 2023
Worked on social media projects for small local businesses, created engaging content for Brazilian brands, and assisted with website development, product pages, and content management.
Marketing & Content Coordinator at Surf Planet Store
September 1, 2012 - June 1, 2014
Part of the marketing team coordinating campaigns and events; created social media posts; maintained the website; prepared monthly performance reports and dashboards; built a shop catalog featuring top brands and liaised with brand partners to ensure smooth logistics.
E-commerce Specialist at Explore Pro Shop, Adelaide SA
March 1, 2023 - November 30, 2025
Manage the e-commerce platform, order fulfillment, and customer support. Implement SEO-driven content to improve product discoverability on Instagram and drive organic traffic. Optimize e-commerce functionality and user experience, oversee Shopify store settings, apps, and integrations to enhance performance.
Online Travel Consultant at Flight Centre, Adelaide SA
April 1, 2023 - February 29, 2024
Sell destinations and travel products (flights, accommodations, cruises, tours, travel insurance, car rental, airport transfers). Collaborate with team leads to plan and promote products and ensure the best possible customer experience.
Social Media Specialist at Go Travel, Adelaide SA
December 1, 2021 - March 31, 2023
Built and nurtured a profile focused on Australia travel in Adelaide. Created relationships with a network of students arriving in Adelaide from Brazil. Developed an e-book about South Australia and produced engaging posts that grew audience engagement.
Instagram Marketing Assistant at Bam Advertising (Paulo Falcade), Adelaide SA
January 1, 2021 - August 31, 2023
Freelance social media projects for small local businesses on Facebook and Instagram. Created engaging content, supported website development, managed product pages, and coordinated with owners to ensure smooth operations.
Marketing Assistant at Surf Planet
September 1, 2012 - June 30, 2014
Marketing team member coordinating campaigns and events (staff parties, surf competitions, skate contests). Created social media posts, kept the website updated, visited stores to photograph apparel for giveaways, and produced monthly performance reports and dashboards.

Education

Web Design: Real World Coding in HTML & CSS at Udemy
January 1, 2025 - December 2, 2025
E-commerce in Australia at Amanda Sanchez
January 1, 2024 - July 1, 2024
Certificate III in Business at TAFE SA
January 1, 2023 - December 31, 2023
Social Media Course at Bancando La Gringa
January 1, 2022 - December 31, 2022
Online Business Formula at Alex Vargas
January 1, 2020 - December 31, 2020
Spanish Language and Literature at Hablas Institute
January 1, 2020 - December 31, 2020
Advanced Diploma of Travel and Tourism at SBTA School
January 1, 2018 - December 31, 2019
Bachelor's Degree in Marketing at Universidade Unisinos, Brazil
January 1, 2014 - December 31, 2014
Web Design: Real World Coding in HTML & CSS at Udemy, Australia
January 1, 2025 - December 2, 2025
E-commerce in Australia at Amanda Sanchez, Adelaide
January 1, 2024 - December 2, 2025
Certificate III in Business at TAFE SA, Australia
January 1, 2023 - December 2, 2025
Social Media Course at Bandico La Gringa
January 1, 2022 - December 2, 2025
Online Business Formula at Alex Vargas
January 1, 2020 - December 2, 2025
Spanish Language and Literature at Hablas Institute
January 1, 2020 - December 2, 2025
Advanced Diploma of Travel and Tourism at SBTA School, Sydney, Australia
January 1, 2018 - December 2, 2025
Bachelor's Degree in Marketing at Unisinos University, Brazil
January 1, 2014 - January 1, 2014
Bachelor's Degree in Marketing at Unisinos University, Brazil
January 1, 2014 - December 31, 2014
Advanced Diploma of Travel and Tourism at SBTA School, Sydney, Australia
January 1, 2018 - December 31, 2018
Spanish Language and Literature at Hablas Institute
January 1, 2020 - December 31, 2020
Online Business Formula at Alex Vargas
January 1, 2020 - December 31, 2020
Social Media Course at Bancando La Gringa
January 1, 2022 - December 31, 2022
Certificate III in Business at TAFE SA, Australia
January 1, 2023 - December 31, 2023
E-commerce in Australia at Amanda Sanchez
January 1, 2024 - June 30, 2024
Web Design: Real World Coding in HTML & CSS at Udemy
January 1, 2025 - December 2, 2025

Qualifications

Certificate III in Business
January 1, 2023 - December 31, 2023
Online Business Formula
January 1, 2020 - December 31, 2020
Spanish Language and Literature
January 1, 2020 - December 31, 2020
Social Media Course
January 1, 2022 - December 31, 2022
Advanced Diploma of Travel and Tourism
January 1, 2018 - December 31, 2019
Certificate III in Business
January 1, 2023 - December 2, 2025
Advanced Diploma of Travel and Tourism
January 1, 2018 - December 2, 2025
Bachelor's Degree in Marketing
January 1, 2014 - January 1, 2014
Spanish Language and Literature
January 1, 2020 - December 2, 2025
Certificate III in Business
January 1, 2023 - December 31, 2023
Spanish Language and Literature
January 1, 2020 - December 31, 2020
Advanced Diploma of Travel and Tourism
January 1, 2018 - December 31, 2018
Bachelor's Degree in Marketing
January 1, 2014 - December 31, 2014

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Education, Retail