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Hi, I’m Michelle Minjoot—a results-driven project manager and marketing strategist with 7+ years of experience leading multi-channel campaigns across e-commerce, retail, real estate, technology, and digital consulting. I translate complex requirements into actionable plans that boost leads, sales, and brand visibility, and I thrive on coordinating cross-functional teams to deliver on time and within budget. I excel at stakeholder communication, data-driven optimization, and building strong client relationships. From scoping projects and defining roadmaps to analyzing performance metrics and driving continuous improvements, I’m passionate about turning ideas into tangible business impact.…Hi, I’m Michelle Minjoot—a results-driven project manager and marketing strategist with 7+ years of experience leading multi-channel campaigns across e-commerce, retail, real estate, technology, and digital consulting. I translate complex requirements into actionable plans that boost leads, sales, and brand visibility, and I thrive on coordinating cross-functional teams to deliver on time and within budget. I excel at stakeholder communication, data-driven optimization, and building strong client relationships. From scoping projects and defining roadmaps to analyzing performance metrics and driving continuous improvements, I’m passionate about turning ideas into tangible business impact.

Michelle Minjoot

Project Manager, Marketing Consultant, Production Coordinator, +2

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Hi, I’m Michelle Minjoot—a results-driven project manager and marketing strategist with 7+ years of experience leading multi-channel campaigns across e-commerce, retail, real estate, technology, and digital consulting. I translate complex requirements into actionable plans that boost leads, sales, and brand visibility, and I thrive on coordinating cross-functional teams to deliver on time and within budget. I excel at stakeholder communication, data-driven optimization, and building strong client relationships. From scoping projects and defining roadmaps to analyzing performance metrics and driving continuous improvements, I’m passionate about turning ideas into tangible business impact.…Hi, I’m Michelle Minjoot—a results-driven project manager and marketing strategist with 7+ years of experience leading multi-channel campaigns across e-commerce, retail, real estate, technology, and digital consulting. I translate complex requirements into actionable plans that boost leads, sales, and brand visibility, and I thrive on coordinating cross-functional teams to deliver on time and within budget. I excel at stakeholder communication, data-driven optimization, and building strong client relationships. From scoping projects and defining roadmaps to analyzing performance metrics and driving continuous improvements, I’m passionate about turning ideas into tangible business impact.

Available to hire

Hi, I’m Michelle Minjoot—a results-driven project manager and marketing strategist with 7+ years of experience leading multi-channel campaigns across e-commerce, retail, real estate, technology, and digital consulting. I translate complex requirements into actionable plans that boost leads, sales, and brand visibility, and I thrive on coordinating cross-functional teams to deliver on time and within budget.

I excel at stakeholder communication, data-driven optimization, and building strong client relationships. From scoping projects and defining roadmaps to analyzing performance metrics and driving continuous improvements, I’m passionate about turning ideas into tangible business impact.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Chinese

Fluent

Malay

Fluent

Work Experience

Project Manager at Hype Insight Global

November 1, 2024 - Present

Led the end-to-end delivery of multiple client projects across industries, coordinating timelines, budgets, and deliverables while collaborating with design, development, SEO, and marketing teams to execute campaigns aligned with client objectives. Managed stakeholder communication to ensure expectations were met or exceeded, and monitored performance metrics to implement process improvements that enhanced delivery efficiency and client satisfaction.

Marketing Project Manager at RA Marketing Sdn Bhd

November 1, 2023 - October 1, 2024

Identified marketing opportunities and proposed solutions that drive measurable performance in leads, pipelines, or sales. Developed detailed marketing plans, set goals, and executed by defining tasks, timelines, and briefs for internal teams, while monitoring progress to ensure campaign success. Conducted in-depth research to produce accurate, strategic marketing solutions, collaborating with designers, copywriters, web developers, digital marketers, SEO specialists, client sales teams, brand owners, and external agencies. Managed and analyzed campaign data to provide insights and recommendations for improvement.

Project Marketing Manager at ESPL E-Sports Sdn Bhd

April 1, 2022 - November 1, 2023

Performs project management and leads project teams responsible for ESPL’s system/application software enhancement, implementation and/or upgrades; determines project scope and staff delegations, prepares project proposals and budgets, determines cost/benefit and complexities of new processes and projects work plans, timelines.

Senior Marketing Executive at Photo book World wide

January 1, 2021 - July 1, 2021

Ideated, planned & executed marketing campaigns with effective strategies in achieving the channel's sales KPI (Email newsletter, EDM). Set creative direction in producing marketing collaterals. Monitored and analyzed campaign performance to optimize results. Kick-started brand’s IG Shop. Conducted local & international market research, provided general support for overseas market campaign execution.

Project Manager at DWG Malaysia

December 1, 2019 - January 1, 2021

Served as seminar speaker for project launches in Southeast Asia markets. Conducted in-depth project training for local & international sales teams and distributors on a regular basis. Ensured effective timeline planning & budget efficiency of events between subsidiary offices. Developed marketing collaterals for each new project (sales kit, fact sheet, EDM, etc).

Assistant International Marketing Manager at Prime International Properties

June 1, 2018 - December 1, 2019

Built the company's brand exposure & project developments across multiple marketing platforms with cost-saving methods. Pitched to overseas developers for new market expansion & partnership opportunities. Managed social media platforms daily (copywriting, Facebook marketing, email marketing, development of creative materials). Planned, coordinated, and executed activities with media partners & suppliers.

Marketing Executive at Hyper Gear Malaysia

May 1, 2017 - April 1, 2018

Formulated strategic marketing campaigns, budgeting, and coordinated on-ground events. Liaised with external partners & vendors (departmental & retail stores, social media influencers, e-commerce providers). Designed marketing materials, managed in-store visual merchandising, and conducted product & personal development training for retail staff. Managed content creation on social media platforms.

Consumer Market Insights Intern at L’Oréal Malaysia

June 1, 2014 - September 1, 2014

Recipient of Loreal Excellence Award (2015). Conducted in-store research and competitive analysis to track product placement, pricing, and consumer purchasing trends. Assisted in organizing and analyzing focus group discussions, gathering qualitative insights to support marketing and product strategies. Prepared research summaries and reports for internal stakeholders to inform campaign and product development decisions.