Michael Burlow

Developed a training program for marketing interns, including documentation for content creation workflows, equipment maintenance, and brand standards. Built e-learning courses in Adobe Captivate to improve clarity and retention. Designed 50–70 multi-channel visual assets monthly for Instagram, YouTube, Facebook, and LinkedIn, maintaining consistent brand voice using Canva and Adobe Creative Suite. Partnered with multiple departments and executive stakeholders to translate priorities into compelling content.

Built a national touring show's social presence from zero to 8,500+ followers, 265K total likes, and 2.53M total video views in six months. Independently created and produced short-form video content across 22 U.S. cities while capturing on-site event content, producing 10 pieces weekly. Coordinated with local teams of 15–20 per market to align ticket pushes and develop market-specific content strategies. Analyzed performance metrics and adjusted strategy to increase video view duration by 15%.

Built a national touring social presence from the ground up, scaling to 8,500+ followers, 265K total likes, and 2.53M total video views within six months. Independently created and produced short-form video content across 22 U.S. cities, producing about 10 pieces weekly while capturing live on-site content. Coordinated with local market teams (15–20 per market) to tailor ticket pushes and develop locally relevant content strategies. Used performance analytics to optimize content, including a 15% increase in video view duration.