Led all strategic planning and decision-making from initial concept to a fully operational and profitable business. Pivoted the business model in response to market changes, ensuring sustained profitability and competitive advantage. Directed go-to-market strategies, launched four new products, expanded into six new markets, and implemented robust operational processes. Achieved revenue growth from IDR 36,000,000 to IDR 108,000,000 in 3 years (300% CAGR) and improved company-wide efficiency.

Graphic Designer at Cudio.co

January 1, 2025 - September 27, 2025

Developed a new brand identity for a major product launch, leading to a 60% increase in brand recognition in key markets. Led the redesign of the company website, resulting in a 35% increase in user engagement and a 15% decrease in bounce rate. Created visual assets for a social media campaign generating over 520,000 impressions and contributing to a 30% rise in lead generation. Implemented a new design workflow and asset management system, improving team efficiency by 15%. Maintained brand guidelines and produced marketing materials including digital ads, social content, emails, and print collateral.

CEO & Founder at Sinjam U

January 1, 2022 - Present

Led branding and business development for a health drink venture. Developed the brand identity, marketing strategy, and operations, pivoted the business model in response to market changes, and secured a line of credit. Achieved sustained profitability, grew annual revenue from IDR 36,000,000 to IDR 108,000,000 in three years (300% CAGR), launched 4 new products, and penetrated 6 new markets. Implemented robust processes and marketing plans that increased efficiency and market impact.

Graphic Designer at Cudio.co

January 1, 2025 - September 27, 2025

Led a major brand redesign and marketing collateral production. Redesigned the company website, boosting user engagement by 35% and reducing bounce rate by 15%. Created social media assets and marketing materials, delivering over 520,000 impressions and contributing to a 30% increase in lead generation. Implemented a new design workflow and asset management system, improving team efficiency by 15%.

CEO & Founder at SinjamU

January 1, 2022 - November 15, 2025

Led brand and product strategy for a health drink startup. Built and launched 4 new products, penetrated 6 new markets, and developed robust multi-channel go-to-market strategies. Drove strategic planning and decision-making to ensure sustained profitability, secured a line of credit/loan of IDR 86,000,000 for expansion, and improved company-wide efficiency by 87%. Led the redesign of the company website and established brand guidelines to ensure visual consistency.