Seventeen years helping product businesses turn marketing activity into profitable revenue. I connect product selection, pricing, margin, stock, marketplace operations, advertising, conversion and reporting—so growth is judged by commercial return rather than platform metrics. I assess commercial viability before spend, build or repair the marketplace and advertising engine, and put pricing, stock, operations and measurement in place to scale without allowing revenue growth to hide declining margin.…

Mick Clarkson

Seventeen years helping product businesses turn marketing activity into profitable revenue. I connect product selection, pricing, margin, stock, marketplace operations, advertising, conversion and reporting—so growth is judged by commercial return rather than platform metrics. I assess commercial viability before spend, build or repair the marketplace and advertising engine, and put pricing, stock, operations and measurement in place to scale without allowing revenue growth to hide declining margin.…

Available to hire

Seventeen years helping product businesses turn marketing activity into profitable revenue. I connect product selection, pricing, margin, stock, marketplace operations, advertising, conversion and reporting—so growth is judged by commercial return rather than platform metrics.

I assess commercial viability before spend, build or repair the marketplace and advertising engine, and put pricing, stock, operations and measurement in place to scale without allowing revenue growth to hide declining margin.

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Work Experience

Fractional/Outsourced Marketing Lead (Amazon & eCommerce) at Fosse Group / Yellowshield
January 1, 2019 - January 1, 2026
Grew a merchant-fulfilled Amazon channel from under £80,000/year to a peak of £890,000 within two years, sustaining around £490,000 annual sales in 2024 and 2025 post-pandemic. Built Amazon Ads from scratch to £1.15m ad-attributed revenue with 4.94% lifetime ACOS. Improved listings, pricing discipline, stock control, dispatch performance, response times and account health by embedding Amazon standards into wider business operations. Also managed broader eCommerce and marketing activity including Google Ads, SEO, websites, conversion, analytics and commercial reporting focused on margin and profitability.
Paid Search Consultant (New Brand Restructuring) at Luxury gifting group
January 1, 2017 - December 31, 2018
Restructured paid search for a new brand producing approximately £750,000 of profitable first-year revenue.
Independent Consultant (eCommerce, Advertising, Conversion, Reporting) at Independent consultancy
January 1, 2014 - Present
Strategy, audits and delivery for owner-led businesses across ecommerce, product, trade and service sectors. Focus on commercial viability, marketplace/ads performance, conversion, analytics and measurement. Selected results supported by performance records (evidence available where appropriate).
PPC, SEO and Digital Marketing Consultant at iD30
January 1, 2014 - December 31, 2016
Delivered PPC, SEO and wider marketing across agency client accounts.
Marketing & Ecommerce Support (eCommerce, PPC, Upsell Strategy) at Fired Up Corporation / Fireplace World
January 1, 2014 - December 31, 2017
Worked alongside the managing director and ecommerce team in a highly price-sensitive market. Built a loss-leader and structured upsell strategy to increase ROAS from 660% to 1,115% without increasing the media budget.

Education

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Qualifications

Industry Experience

Retail, Consumer Goods, Professional Services, Software & Internet
    From Wasted Ad Spend to £2.80m in Annual Revenue
    I worked with a UK industrial ecommerce retailer from 2019 to 2025, starting fractionally before becoming the sole in-house marketer and later a retained consultant. On day one, I found around £25,000 a year of Google Ads spend being wasted on irrelevant searches. I stopped it immediately, rebuilt the account and focused every decision on money in versus money out. Over the engagement, I managed the full commercial chain across demand, advertising spend, traffic, conversion, sales and repeat business. This included rebuilding Google Ads, launching Amazon Ads from scratch, improving marketplace performance and moving two outdated ecommerce websites to Shopify. Business revenue grew from £1.57m to £2.78m, while gross profit increased from £454,000 to £911,000. Google Ads revenue reached £743,000 in the final year, with ROAS rising from 3.1x to 4.1x while spend nearly trebled. Amazon Ads generated £1.15m in lifetime attributed revenue at a 4.94% advertising cost of sales. In the final year, the business generated £2.80m in revenue from £255,000 in total ad spend. That was £10.94 back for every £1 spent, blended. Figures are taken from platform reports and management accounts. ppc googleads seo growth marketing…