I’m Michael Pratt, a freelance creative director and senior designer who blends forward-thinking strategy with seamless execution to deliver integrated brand campaigns that drive measurable results. My work spans digital and print—from concept development and brand leadership to refined art direction and production—collaborating with cross-functional teams to turn ideas into impact. Across agencies and in-house roles, I’ve led rebrands, mentored creative teams, and produced compelling creative across multi-channel environments. I’m especially drawn to projects where innovation and clarity matter—whether building consumer-centric brand experiences in healthcare, designing integrated campaigns for financial products, or helping organizations translate strategy into visuals that resonate.…

Michael Pratt

I’m Michael Pratt, a freelance creative director and senior designer who blends forward-thinking strategy with seamless execution to deliver integrated brand campaigns that drive measurable results. My work spans digital and print—from concept development and brand leadership to refined art direction and production—collaborating with cross-functional teams to turn ideas into impact. Across agencies and in-house roles, I’ve led rebrands, mentored creative teams, and produced compelling creative across multi-channel environments. I’m especially drawn to projects where innovation and clarity matter—whether building consumer-centric brand experiences in healthcare, designing integrated campaigns for financial products, or helping organizations translate strategy into visuals that resonate.…

Available to hire

I’m Michael Pratt, a freelance creative director and senior designer who blends forward-thinking strategy with seamless execution to deliver integrated brand campaigns that drive measurable results. My work spans digital and print—from concept development and brand leadership to refined art direction and production—collaborating with cross-functional teams to turn ideas into impact.

Across agencies and in-house roles, I’ve led rebrands, mentored creative teams, and produced compelling creative across multi-channel environments. I’m especially drawn to projects where innovation and clarity matter—whether building consumer-centric brand experiences in healthcare, designing integrated campaigns for financial products, or helping organizations translate strategy into visuals that resonate.

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Skills

Experience Level

Work Experience

Art/Creative Director & Senior Designer at Michael Pratt Design
May 1, 2021 - Present
Specialize in innovative, strategic creative solutions that help leading brands, corporations, and nonprofit organizations identify opportunities and achieve measurable results. Combine forward-thinking strategy, brand leadership, and concept development with seamless execution to deliver integrated campaigns across channels. Clients include Scitara, Westchester Medical Center, RC Cars of Boston, CyberArk, Columbia Sportswear, Subway, OURA, Marian Court College, Berkshire Grey, Markforged, American Tower, Nationwide, 99 Restaurant, Abbott, AIG, Lexington Insurance, Alere, John Hancock, Everbridge, Kardium, Ten Bridge Communications, Middlesex Health, PIMCO, GE Aviation, BOL, Citizens, and MFS.
Associate Creative Director at The Boston Group
October 1, 2018 - May 1, 2021
Led and collaborated with a nimble creative team to develop strategic, integrated campaigns in a fast-paced environment. Translated brand strategy into compelling creative across multiple channels for diverse audiences. Mentored and inspired teams through thoughtful leadership, clear direction, and constructive feedback to deliver exceptional results. Accounts included AIA, The Aerospace Corporation, South Shore Bank, Raytheon Technologies, Cambridge Associates, PatientKeeper, Ball Aerospace, Nortek, Boston Properties.
Senior Art Director & Senior Designer at Philips Design Healthcare
June 1, 2013 - June 1, 2015
Partnered with cross-functional teams, product managers, and marketers to create cohesive, consumer-centric brand experiences across touchpoints. Led the rebranding of Philips, developing brand propositions and integrated communications delivering consistent impact across digital, print, and internal/external channels. Solutions and products included Clinical Informatics, Emergency Care, Cardiology, Critical Care, Mother & Child Care, Radiology, Military, Sleep Apnea Care, Home Respiratory Care, and Lifeline.
Senior Art Director & Senior Designer at Santander
November 1, 2011 - May 1, 2013
Collaborated with marketing and cross-functional teams to develop integrated campaigns promoting financial products and services for business and consumer audiences. Created national and local print, broadcast, and digital advertising that strengthened brand awareness and reinforced Santander’s market presence. Products included Premier Plus Checking, Premier Plus Money Market Savings, Personal Loan, Home Equity Line of Credit, Recruitment, and Preferred Banking.
Art Director & Senior Designer at Parametric Technology Corporation (PTC)
June 1, 2010 - November 1, 2011
Served on a nimble in-house creative team responsible for implementing new brand standards across PTC’s diverse product portfolio. Unified brand communications and deliverables across print and digital channels. Products included Creo, Windchill, Arbortext, Mathcad, Windchill Product Analytics, and Windchill Quality Solutions.
Art Director & Senior Designer at Psynchronous Communications, Inc.
July 1, 2008 - June 1, 2010
Led creative development across agency accounts, overseeing project management, scheduling, and execution from concept through final production. Accounts included Honey Dew Donuts, Amphenol, Hanley Center, MKS Instruments, Orban Microwave, Alden, Yale, Rosewood, Palm Beach Institute, and U.S. Guitar Kits.
Art Director & Senior Designer at Philip Johnson Associates
October 1, 2004 - April 1, 2008
Directed creative strategy for projects and client accounts, leading cross-functional teams to develop compelling information graphics and integrated print and digital communications. Accounts included Boston Scientific, MRO, Cambridge Trust Company, MapInfo, Progress Software, LTX Corporation, Credence, Novell, Sonus, Campus Management, IBM, Millipore, TriZetto, iCAD, Invitrogen, and Bacou-Dalloz.

Education

Continuing Education (introduction to computer design); Deans list; Assistant instructor in digital photography at Montserrat College of Art
September 1, 1987 - May 1, 1994

Qualifications

Outstanding achievement awards in graphic design; Awards for excellence in graphic design; Hatch award
January 11, 2030 - August 31, 2026
Deans list (academic recognition)
January 11, 2030 - August 31, 2026

Industry Experience

Healthcare, Financial Services, Education, Software & Internet, Professional Services, Media & Entertainment, Non-Profit Organization, Computers & Electronics, Consumer Goods, Telecommunications

Skills

Experience Level