MICHAELLA HYE SEUNG KOH

• Packaging & NPD: Partnered closely with the Creative Director on graphic design and packaging development across inflatable and non-inflatable party products, contributing to new product development (NPD), multi-SKU lineups, dielines, colourways, and production-ready artwork for major retailers including Costco, Sam’s Club, Walmart, BJ’s, Hobby Lobby, and The Brand House. • AI-Enhanced Visual Development: Used generative AI alongside Adobe tools to create and reconstruct lifestyle imagery and realistic product environments, maintaining visual consistency across packaging, product visuals, and marketing assets. Created cohesive environments where multiple SKUs appeared naturally photographed together while preserving accurate colourways, product details, and SKU relationships. • Product Representation & Brand Consistency: Maintained cohesive visual systems across large product collections, adapting artwork and imagery across varying package dimensions while consistently applying the company’s inclusion and representation principles across consumer-facing packaging and visual assets. • Product Line Expansion: Contributed to Cabana Twist product expansion initiatives exploring fashion-oriented and accessory categories, including free-size and lower-size-variation product concepts designed to broaden the brand beyond traditional party products. • Pre-Production Review & Colour Management: Conducted final pre-production reviews of packaging dieline artwork before mass production, checking artwork placement, colourways, and overall visual consistency. Referenced factory-provided product photographs and print proofs to align packaging artwork and product visuals as accurately as possible within a remote production workflow. • Catalog Architecture & B2B Collateral: Designed and produced a comprehensive sales catalog in Adobe InDesign, initially developed as a single large-format catalog and later restructured into four category-specific catalogs — Inflatables, Non-Inflatables, Themes, and Cabana Twist — for international trade shows in Nuremberg and Birmingham (Spring Fair). • Global Compliance & Factory Liaison: Adapted packaging for Canadian (Bill 96), US, and EU markets while communicating directly with overseas suppliers to translate raw factory assets into market-ready artwork under tight deadlines.

• Technical Illustration: Created anatomically accurate illustrations and technical drawings for healthcare instructional materials, including educational posters, books, and promotional postcards across print and digital formats.

Note: LookBeauty was acquired by Upper Canada Soap in March 2025. • Brand & Packaging Leadership: Led design initiatives across packaging, marketing collateral, and digital assets, maintaining cohesive brand identity while adapting designs to evolving brand and regulatory requirements. • Beauty Product Development: Developed packaging concepts and production-ready artwork for beauty and skincare products, including dielines, colour management, photo editing, and regulatory/compliance requirements. • International Product Development: Contributed to a skincare development project for Primark, collaborating on concepts and creating production-ready dieline artwork in accordance with the retailer’s branding guidelines. • Korea Factory & Buyer Communication: Participated in Korea-based meetings between overseas manufacturers, buyers, and LookBeauty/Upper Canada Soap as a graphic designer and bilingual English/Korean interpreter, supporting technical communication and artwork development. • Pre-Production Review & Quality Control: Conducted final pre-production reviews of packaging dieline artwork before mass production, reviewing factory print proofs as well as photo and video proofs from Korean manufacturers to assess artwork, product appearance, and colour consistency when on-site inspection was not possible. • Cross-Functional Artwork Review: Collaborated with Product Management and Regulatory teams to review packaging and product artwork, identify required updates, and incorporate feedback through final production-ready files using Wrike and Ziflow. • Team & Stakeholder Collaboration: Mentored junior designers and collaborated with Sales and Marketing teams to execute product launches and campaigns.