I’m a passionate copywriter and digital marketing professional with more than 14 years of experience creating engaging content that captures attention and supports business goals. I specialize in SEO-optimized web content, informative blog posts, advertising copy, keyword research, content editing, and website publishing. I enjoy tailoring messages to different audiences while keeping brand voice and communication objectives in focus. I’m a collaborative and adaptable professional who works well with clients, marketing teams, and diverse audiences. I bring strong communication skills, empathy, attention to detail, and practical experience with WordPress, Microsoft Office, content scheduling, and digital collaboration tools. I’m always eager to learn and contribute high-quality work that improves engagement, visibility, and conversions.

Michael Ngabu

I’m a passionate copywriter and digital marketing professional with more than 14 years of experience creating engaging content that captures attention and supports business goals. I specialize in SEO-optimized web content, informative blog posts, advertising copy, keyword research, content editing, and website publishing. I enjoy tailoring messages to different audiences while keeping brand voice and communication objectives in focus. I’m a collaborative and adaptable professional who works well with clients, marketing teams, and diverse audiences. I bring strong communication skills, empathy, attention to detail, and practical experience with WordPress, Microsoft Office, content scheduling, and digital collaboration tools. I’m always eager to learn and contribute high-quality work that improves engagement, visibility, and conversions.

Available to hire

I’m a passionate copywriter and digital marketing professional with more than 14 years of experience creating engaging content that captures attention and supports business goals. I specialize in SEO-optimized web content, informative blog posts, advertising copy, keyword research, content editing, and website publishing. I enjoy tailoring messages to different audiences while keeping brand voice and communication objectives in focus.

I’m a collaborative and adaptable professional who works well with clients, marketing teams, and diverse audiences. I bring strong communication skills, empathy, attention to detail, and practical experience with WordPress, Microsoft Office, content scheduling, and digital collaboration tools. I’m always eager to learn and contribute high-quality work that improves engagement, visibility, and conversions.

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Language

English
Fluent
Swahili
Fluent
Kikuyu, Gikuyu
Fluent

Work Experience

Content Curator and Strategist at IdeaMill
March 1, 2022 - Present
Researches and analyzes trending content ideas to improve audience engagement. Creates, schedules, and publishes posts across platforms while maintaining brand consistency. Edits, proofreads, reviews, and updates website content, and reviews and approves user-submitted ideas.
Copywriter and Editor at Amber Hat Media
March 1, 2019 - Present
Conducts comprehensive keyword research and competitive analysis to identify strategic targeting opportunities. Edits, proofreads, and publishes high-quality content across websites, ensuring alignment with brand messaging.
Copywriter at Albion Marketing
January 1, 2018 - August 1, 2019
Created SEO-optimized web content that supported increased organic traffic and brand visibility. Conducted keyword research and competitive analysis, and edited, proofread, and published website content aligned with brand messaging.
Intern at Empire Microsystems
September 1, 2014 - December 1, 2014
Installed and configured wireless networking equipment, troubleshot and resolved networking problems, and documented network support solutions provided to clients.
Peer Teacher at Mugeka Secondary School
January 1, 2011 - August 1, 2011
Taught business studies and assisted with science laboratory activities. Prepared, administered, and graded tests and assignments, facilitated group discussions and study sessions, and supported struggling students.

Education

Bachelor of Science in Software Development at KCA University
September 1, 2026 - September 15, 2026
Bachelor of Science in Telecommunication and Information Technology at Kenyatta University
September 1, 2011 - January 1, 2016
Kenya Certificate of Secondary Education at Murang'a High School
January 1, 2007 - November 1, 2010
Kenya Certificate of Primary Education at Vidhu Ramji Primary School
January 1, 2002 - November 1, 2006

Qualifications

Kenya Certificate of Secondary Education - Grade A
January 11, 2030 - September 15, 2026
Kenya Certificate of Primary Education - 386/500
January 11, 2030 - September 15, 2026

Industry Experience

Media & Entertainment, Software & Internet, Telecommunications, Education, Professional Services